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Luke Bryan engagement report

@lukebryan - 8.0M followers on X

Measured over 38 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.005%
of 8.0M followers
Per impression
0.868%
49K views on a typical post
Reach
0.61%
of its followers see a post
Typical post
430
interactions (median)
Saved
0.021%
10 bookmarks on a typical post
Posting rate
1.4/day
active 77% of days
Peak time
15:00 UTC
Wednesday

A typical post picks up 430 interactions against 8.0M followers, an engagement rate of 0.005%. Measured over 38 original posts, its engagement rate beats 37% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 0.868% of those impressions turn into an interaction. That is about 0.615% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 37% link out. The account's strongest tracked post pulled 7.2K interactions, about 17x its own typical post. Recurring topics include #signs, #wordonthestreettour, #doubledowntour.

Measured over 38 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #signs, #wordonthestreettour, #doubledowntour.

Compared with accounts its own size

Luke Bryan's engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Luke Bryan sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202617x their median

    Her light, being a strong Tennessee woman, songwriting, charisma, wittiness, and the ability to make fun of herself and the ability to inspire the world is what I think about when I think of Dolly. When you live your life and people can recognize you by one name, Dolly, I think that says it all. Rest in peace Dolly.

    6.6K492721477K viewsView on X
  • Jun 29, 202613x their median

    Had to be in the pit. Zero other options. What a night. Thank you @OfficialJackson https://t.co/5ZfMjXrOzk

    5.3K275786217K viewsView on X
  • Jul 18, 20268.2x their median

    Thanks to y’all for making my 50th so special. Been the best day with all this birthday love https://t.co/1cZ3CteIiJ

    3.1K2082597105K viewsView on X
  • May 12, 20263.8x their median

    Just announced on #idol, my new album #Signs will be out everywhere September 18th. Preorder and pre-save now! https://t.co/rigeQWBYl4 https://t.co/javAgKq1ko

    75157230518121K viewsView on X
  • Aug 9, 20263.5x their median

    Happy 15 years of the album that changed everything. Thanks y’all for shakin’ it and loving these songs all these years later. Give #TailgatesAndTanlines a listen today https://t.co/siMl45OHfV

    1.3K1405611139K viewsView on X
  • Jul 20, 20263.0x their median

    It’s that time of year https://t.co/3nodf5U7mW

    1.0K155924157K viewsView on X
  • Jul 2, 20262.4x their median

    Still thinking about this night. Thank you @OfficialJackson for inviting me to be a part of this with so many friends. https://t.co/ykkvQ0PElu

    88411232160K viewsView on X
  • Aug 7, 20262.1x their median

    We are rescheduling tonight’s show in Spokane to October 11 and tomorrow’s show in Seattle to October 10.   Thank you for your patience and understanding. I can’t wait to be back and see y’all soon. Please hold on to your tickets, as they will be honored for the new dates. https://t.co/M3Y6ejTqTC

    707127627157K viewsView on X
  • Jul 10, 20262.0x their median

    Always making memories with Caroline https://t.co/yC1Ca3v7Tu

    69211150438K viewsView on X
  • Jul 15, 20261.8x their median

    It’s my birthday week. Lookin forward to makin a bunch of memories. How bout yall? https://t.co/visspChVOP

    54812483634K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#signs#wordonthestreettour#doubledowntour#tailgatesandtanlines

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 430 interactions against 8.0M followers, an engagement rate of 0.005%. Measured over 38 original posts, its engagement rate beats 37% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 49K times each, and 0.868% of those impressions turn into an interaction. That is about 0.615% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 37% link out. The account's strongest tracked post pulled 7.2K interactions, about 17x its own typical post. Recurring topics include #signs, #wordonthestreettour, #doubledowntour.

What is Luke Bryan's engagement rate on X?
Luke Bryan (@lukebryan) has an engagement rate of 0.005%, based on the median interactions across 38 original posts from the last 30 days against 8,048,094 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Luke Bryan sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @lukebryan have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @lukebryan post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 1.4 posts per day across the measured window.

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