Museo Picasso Málaga engagement report
@mPICASSOm - 155K followers on X
Measured over 36 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 14 interactions against 155K followers, an engagement rate of 0.009%. Measured over 36 original posts, its engagement rate beats 18% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 589 times each, and 2.29% of those impressions turn into an interaction. That is about 0.379% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 50% link out. The account's strongest tracked post pulled 102 interactions, about 7.3x its own typical post. Recurring topics include #citaspicasso, #museopicassomalaga, #felizlunes.
Measured over 36 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #citaspicasso, #museopicassomalaga, #felizlunes.
Compared with accounts its own size
Museo Picasso Málaga's engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Museo Picasso Málaga sits above the 10th percentile of the 219,359 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.706% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 407 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 20267.3x their median
"MUNCH-PICASSO" (30 octubre 2026-28 febrero 2027) ⏱️Munch y Picasso se encontrarán por primera vez en una exposición histórica en el @mPICASSOm. Un diálogo con más de un centenar de pinturas, grabados y dibujos para mostrar puntos de encuentro de dos artistas radicales y esenciales del arte moderno. Influencias, afinidades y preocupaciones compartidas. #museopicassomalaga #MunchPicassoMPM #EdvardMunch
- Aug 18, 20263.7x their median
Obra del mes | "La siesta" (1932) 📹La postura de goce de Marie-Thérèse Walter remite a la que eligieron los surrealistas en su búsqueda del amour fou ("amor loco"). El que sentía Picasso por Walter, a la que conoció en 1927. 🪻La figura amada aparece aquí como una contorsionista. A punto de desplegarse, se asemeja a la eclosión de una planta de color lila, bajo la luz diurna o nocturna de un cielo envolvente. 🔗 ¿Quieres saber más? https://t.co/IzCUw0hDDT #museopicassomálaga #EstructurasMPM #SummertimeMPM
- Oct 25, 20263.6x their median
🎂 ¿Se os ocurre mejor día para visitarnos que el día del cumpleaños de Pablo Picasso? El gran transformador del arte del siglo XX nació un 25 de octubre de 1881 en Málaga. ⏰ Por cierto hoy retrasamos los relojes una hora. Como cada domingo, puedes venir de 17 a 19 h con entrada libre (último acceso a las 18:30 h). Acceso por orden de cola. + Info https://t.co/L35A31WnSj #museopicassomálaga #EstructurasMPM
- Oct 1, 20262.9x their median
📢 Jornada Munch-Picasso ¡Estamos a un mes para "Munch-Picasso"! Con motivo de esta gran exposición, el @mPICASSOm será el escenario de una jornada dedicada a ambos artistas. 📚El evento contará con Paloma Alarcó, comisaria de la exposición, así como con Trine Otte Bak Nielsen (conservadora jefe del @munchmuseet de Oslo), María Jesús Martínez Silvente y Eugenio Carmona (profesora titular y catedrático de la @InfoUMA respectivamente). 📆 Viernes 30 octubre 🕦 9.30-13.00 h 📌Auditorio Christine Ruiz-Picasso 📩 Info e inscripciones educacion@mpicassom.org #museopicassomalaga #MunchPicasso #EdvardMunch #MUNCH #MUNCHmuseum
- Sep 7, 20262.4x their median
Picasso: “El significado de la vida es encontrar tu don. El propósito de la vida es regalarlo”. #museopicassomalaga #CitasPicasso #FelizLunes https://t.co/beSRwtdi95
- Oct 26, 20262.3x their median
"MUNCH-PICASSO" (30 octubre 2026-28 febrero 2027) ⏱️ Quedan pocos días. Edvard Munch y Pablo Picasso van a hacer historia en el @mPICASSOm. Un encuentro imaginario de dos artistas visionarios que cambiaron el arte del siglo XX, comisariado por la historiadora del arte Paloma Alarcó. 🖼️ Más de cien pinturas, dibujos y grabados que descubrirán los retos a los que se enfrentaron. La exposición mostrará afinidades temáticas en su obra: el amor y el deseo, la enfermedad, la muerte, la soledad, la ansiedad existencial. 👥Colaboran @munchmuseet y la Fundación Almine y Bernard Ruiz-Picasso (FABA) 🫂 Patrocina @FundUnicaja 📹 @munchmuseet (con la colaboración de @mPICASSOm) + Info https://t.co/ZE7SgkwXCV #museopicassomalaga #munchmuseum #edvardmunch #PabloPicasso #PicassoMunch
- Sep 20, 20262.3x their median
🎨El @mPICASSOm, cada domingo, brinda la posibilidad de entrar libremente de 17 a 19 h (último acceso 18:30 h). ¿Qué te parece? Puedes disfrutar de "Pablo Picasso: estructuras de la invención. La unidad de una obra", el recorrido permanente, y de la exposición temporal ("Joana Vasconcelos. Transfiguración", en sus últimos días). + Info https://t.co/L35A31WnSj #museopicassomálaga #EstructurasMPM
- Oct 22, 20262.1x their median
Paul Cézanne murió un 22 de octubre de 1906 ✝️ 📖 Le recordamos con la exposición del @mPICASSOm "Genealogías del arte" (2020). Exposición que homenajeaba la célebre muestra de Alfred H. Barr Jr., "Cubism and Abstract Art" (1936). 📸 Contó con tres obras del padre de la pintura moderna: "Bañistas en reposo" (C. 1875), "El mar en l’Estaque" (1878-1879) y "El camino a Jas de Bouffan" (C. 1890). #museopicassomálaga #ExposicionesMPM #PicassoCézanne
- Oct 9, 20261.9x their median
📻 Una exposición, una gran historia. Pódcasts MPM 🎧 "Un dragón en Canarias" es el pódcast de la exposición dedicada al tinerfeño Óscar Domínguez (1906-1957), figura clave del surrealismo español, que pudo verse en el @mPICASSOm de junio a octubre de 2025. El alquimista del surrealismo insular. Spotify ▶️ https://t.co/oc7PHss7zs iVoox ▶️ https://t.co/H1vTDsSRLd Apple Podcast ▶️ https://t.co/7nOL7PjHxA #museopicassomálaga #PódcastMPM #ÓscarDomínguezMPM
- Oct 5, 20261.9x their median
🟡 Dibujo, teatro, novela... la creatividad de Pablo Picasso no entendía de limitaciones. Cada obra era una historia. #CitasPicasso #FelizLunes https://t.co/4LNBxCrgzB
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 155K followers, an engagement rate of 0.009%. Measured over 36 original posts, its engagement rate beats 18% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 589 times each, and 2.29% of those impressions turn into an interaction. That is about 0.379% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 50% link out. The account's strongest tracked post pulled 102 interactions, about 7.3x its own typical post. Recurring topics include #citaspicasso, #museopicassomalaga, #felizlunes.
- What is Museo Picasso Málaga's engagement rate on X?
- Museo Picasso Málaga (@mPICASSOm) has an engagement rate of 0.009%, based on the median interactions across 36 original posts from the last 30 days against 155,327 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Museo Picasso Málaga sits above the 10th percentile of the 219,359 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mPICASSOm have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (21,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @mPICASSOm post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 1.5 posts per day across the measured window.