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Marcelo Ebrard C. engagement report

@m_ebrard - 2.7M followers on X

Measured over 29 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.027%
of 2.7M followers
Per impression
1.72%
43K views on a typical post
Reach
1.59%
of its followers see a post
Typical post
744
interactions (median)
Saved
0.023%
10 bookmarks on a typical post
Posting rate
1.17/day
active 60% of days
Peak time
20:00 UTC
Thursday

A typical post picks up 744 interactions against 2.7M followers, an engagement rate of 0.027%. Measured over 29 original posts, its engagement rate beats 63% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 43K times each, and 1.72% of those impressions turn into an interaction. That is about 1.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 72% carry an image or video. The account's strongest tracked post pulled 5.4K interactions, about 7.2x its own typical post. Recurring topics include #alianzadelpacífico, #honestidadyresultados, #innovafest.

Measured over 29 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #alianzadelpacífico, #honestidadyresultados, #innovafest.

Compared with accounts its own size

Marcelo Ebrard C.'s engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.027%, Marcelo Ebrard C. sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 20267.2x their median

    👏👏👏👏👏👏 https://t.co/pFSQVW7Szs

    4.2K5325772493K viewsView on X
  • Aug 16, 20265.1x their median

    Llegó el octavo avión EMBRAER de Mexicana de Aviación al AIFA . El vuelo estuvo al mando de la Capitana Valeria Casas, quien representa el creciente rol de las mujeres mexicanas en la aviación. Felicitaciones 👏👊🇲🇽🇲🇽 https://t.co/7NJ0pAGoIv

    2.9K6342432390K viewsView on X
  • Aug 13, 20263.4x their median

    Se iniciará en México la producción del primer biofungicida de RNA en el mundo para sustituir químicos que ingerimos en alimentos https://t.co/Fp5k3zJgAD

    1.9K587342364K viewsView on X
  • Aug 10, 20262.8x their median

    México en el top 10 de inversión extranjera directa del mundo : https://t.co/rbDeiERt4A

    1.4K4071851681K viewsView on X
  • Jul 29, 20262.5x their median

    Ante la Presidenta Claudia Sheinbaum presenta Andy Kim ,CEO de KIA en México, inversión por 649 millones de dólares para producir la SUV KIA EV3 , vehículo eléctrico con la más avanzada tecnología, en Pesquerías ( Nuevo Léon ) a partir del 4 de agosto https://t.co/XfN2ZZf7Gz

    1.4K401471651K viewsView on X
  • Aug 24, 20262.2x their median

    Ya en Washington para conversaciones con nuestras contrapartes de los Estados Unidos . Les voy informando.

    1.3K1731482083K viewsView on X
  • Jul 30, 20262.2x their median

    Buenas noticias : https://t.co/olXyRsK9tN

    1.1K410881655K viewsView on X
  • Aug 4, 20262.1x their median

    Estrechando relaciones económicas con Japón : https://t.co/E66C2m7RvY

    1.2K26051658K viewsView on X
  • Jul 21, 20262.0x their median

    Tuve el gusto de dar la bienvenida a quienes participarán en las primeras sesiones de la ronda para la revisión del TMEC . Estaremos trabajando hoy, mañana y jueves con diferentes equipos, tanto de Estados Unidos como de México. Les mantengo al tanto. https://t.co/g29Gs1uxsW

    1.1K293701178K viewsView on X
  • Jul 28, 20261.9x their median

    Buena noticia : https://t.co/5sCJu3w7uV

    992342791383K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#alianzadelpacífico#honestidadyresultados#innovafest

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 744 interactions against 2.7M followers, an engagement rate of 0.027%. Measured over 29 original posts, its engagement rate beats 63% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 43K times each, and 1.72% of those impressions turn into an interaction. That is about 1.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 29 posts sampled, 72% carry an image or video. The account's strongest tracked post pulled 5.4K interactions, about 7.2x its own typical post. Recurring topics include #alianzadelpacífico, #honestidadyresultados, #innovafest.

What is Marcelo Ebrard C.'s engagement rate on X?
Marcelo Ebrard C. (@m_ebrard) has an engagement rate of 0.027%, based on the median interactions across 29 original posts from the last 30 days against 2,715,684 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.027%, Marcelo Ebrard C. sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @m_ebrard have real engagement?
Its engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @m_ebrard post?
Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 1.17 posts per day across the measured window.

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