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blonde don engagement report

@machinegunkelly - 1.6M followers on X

Measured over 8 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top 10% for its size
Per follower
0.196%
of 1.6M followers
Per impression
2.83%
109K views on a typical post
Reach
6.92%
of its followers see a post
Typical post
3.1K
interactions (median)
Saved
0.037%
40 bookmarks on a typical post
Posting rate
0.37/day
active 23% of days
Peak time
22:00 UTC
Monday

A typical post picks up 3.1K interactions against 1.6M followers, an engagement rate of 0.196%. Measured over 8 original posts, its engagement rate beats 92% of 3,881 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 109K times each, and 2.83% of those impressions turn into an interaction. That is about 6.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 13% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 8.0K interactions, about 2.6x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

blonde don's engagement rate beats 92% of the tracked X accounts closest to it in follower count (3,881 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 85% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.196%, blonde don sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 21, 20262.6x their median

    me and wiz blew up in the blog era, a lot of my favorite music is still from that time, tonight we’re droppin a mixtape we made in my living room just like how it was when our careers first started and releasing with no intentions other then to feed the fans enjoy blog era boyz https://t.co/b10kWwId4V

    6.6K961340102378K viewsView on X
  • May 23, 20262.5x their median

    just realized this is the first time ive ever smiled on an album cover https://t.co/Pv63FXIRaF

    6.5K69640654129K viewsView on X
  • Jun 21, 20261.9x their median

    heard the stream got fucked. depressing. i gave that show everything tonight. shredded my voice. played 2.5 hours just for the fans watching around the world. im so sad rn.

    4.6K31697583201K viewsView on X
  • Jul 2, 20261.9x their median

    wiz last words on the lost americana stage being “EST for life” is an epic core memory for me.

    4.9K64525337339K viewsView on X
  • Aug 18, 20261.8x their median

    two decades in my fans still the strongEST idgaf about Internet narrative they been trying to crucify me for years with no success you can’t stop a tsunami are you dumb 🤣

    4.5K64127169122K viewsView on X
  • Jun 24, 20261.7x their median

    i wish and don’t wish a camera could see during the day how much im bout to crash out from life kicking my ass behind the scenes and then the euphoric feeling that takes over as soon as I see yall on stage. it’s a wild ride.

    4.6K31640739116K viewsView on X
  • Jun 28, 20261.6x their median

    never felt lamer then having to tell my daughter what my personal hotspot password is out loud

    4.6K18023011171K viewsView on X
  • May 22, 20261.6x their median

    im just happy to be here

    4.0K5853393986K viewsView on X
  • Jun 21, 20261.6x their median

    this father’s day is a tough one i can’t lie

    4.2K24250227195K viewsView on X
  • Jun 23, 20261.5x their median

    gonna redo the concert stream for yall i’ll announce tomorrow which show

    3.9K37436247111K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3.1K interactions against 1.6M followers, an engagement rate of 0.196%. Measured over 8 original posts, its engagement rate beats 92% of 3,881 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 109K times each, and 2.83% of those impressions turn into an interaction. That is about 6.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 13% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 8.0K interactions, about 2.6x its own typical post.

What is blonde don's engagement rate on X?
blonde don (@machinegunkelly) has an engagement rate of 0.196%, based on the median interactions across 8 original posts from the last 30 days against 1,580,306 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.196%, blonde don sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @machinegunkelly have real engagement?
Its engagement rate beats 92% of the tracked X accounts closest to it in follower count (3,881 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @machinegunkelly post?
Most posts go out around 22:00 UTC, and Monday is its busiest day, at roughly 0.37 posts per day across the measured window.

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