Kenya Tourism Board engagement report
@magicalkenya - 376K followers on X
Measured over 16 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 10 interactions against 376K followers, an engagement rate of 0.003%. Measured over 16 original posts, its engagement rate beats 9% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.811% of those impressions turn into an interaction. That is about 0.312% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 50% link out. The account's strongest tracked post pulled 187 interactions, about 19x its own typical post. Recurring topics include #magicalkenya, #experiencewonder, #nairobi.
Measured over 16 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #magicalkenya, #experiencewonder, #nairobi.
Compared with accounts its own size
Kenya Tourism Board's engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Kenya Tourism Board sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Jul 29, 202619x their median
FAITH CHEROTICH IS THE NEW COMMONWEALTH GAMES CHAMPION! 🇰🇪 The Kenyan star storms to GOLD in a stunning Commonwealth Record of 9:01.76, smashing the previous record of 9:15.68 set by Jackline Chepkoech at the 2022 Birmingham Commonwealth Games. Another GOLD for #TeamKenya, another unforgettable night for Kenyan athletics. The steeplechase legacy lives on, and Faith has taken it to another level! 🇰🇪❤️ What a run. What a champion. 👏🏾🥇 #TeamKenya #Glasgow2026 #Glasgow2026CommonwealthGames #Athletics #Steeplechase #CommonwealthRecord #GoldenMoment
- Jul 13, 202612x their median
Yesterday, Nyayo National Stadium was buzzing with patriotic energy as the Junior Starletsput on a spectacular second-half comeback, beating South Africa 3-1 to qualify for the 2026 FIFA U-17 Women's World Cup! As we look to diversify our tourism products, Sports Tourism remains a powerful vehicle. Events like yesterday's qualifiers draw thousands of local fans and international attention, proving that our sports infrastructure and talent are world-class. The @Min_TourismKE remains committed to celebrating and leveraging these milestones to continue positioning Kenya as a premier hub for global sporting events. Kudos to coach Mildred Cheche, the technical bench, and our incredible girls! #SportsTourism #KenyaTourism #FIFAWWC
- Aug 3, 20269.5x their median
12 medals in the bag! #TeamKenya closes its doors at the 2026 Commonwealth Games. So many stories to tell. We keep dreaming. https://t.co/Qa5XeGEhA4
- Jul 28, 20264.6x their median
Yesterday's moments, frozen in time. 📸❤️ Five photos that tell one incredible story, a #TeamKenyan CLEAN SWEEP in the men's 3000m steeplechase. 🥇Edmund Serem 🥈Simon Koech 🥉 Leonard Bett Let's goo #TeamKenya 💪🇰🇪 #TeamKenya #commonwealthgames #glasgow2026 https://t.co/KbEmMXSuhp
- Aug 14, 20262.4x their median
To celebrate the China-Africa Year of People-to-People Exchanges and the Thousands of Miles on the Silk Road Colorful Africa initiative, 500 state-of-the-art drones took to the night sky. They illuminated iconic symbols of Kenya's rich heritage alongside landmark achievements of our enduring partnership from the Madaraka Express SGR to the Nairobi Expressway. 🇰🇪🇨🇳✨ #DroneLightshow #MagicalKenya #PeopleToPeopleExchanges #ExperienceWonder
- Jul 16, 20262.2x their median
Visiting Kenya is an all-round experience. The cuisine, the art, the music and the creative communities – come and experience it all. #MagicalKenya #ExperienceWonder #AdventureTravel #ExploreMore #NatureLovers https://t.co/XNeb6NBO5d
- Jul 28, 20261.8x their median
The rhythm and culture of Kenya's heritage in full motion, thanks to @Bomasofkenya! #MKTE2026 #MagicalKenya #ExperienceWonder #TembeaKenya #HapaNiWapi #VisitKenya https://t.co/A28Nv9XmvO
- Jul 28, 20261.7x their median
🗣️💬 | "This year, we're on conversion mode" ~ @KTBKenya CEO, @JuneChepkemei Preparing to welcome the world takes collaboration. Today's opening remarks set the tone for a shared commitment to delivering an even bigger and more impactful Magical Kenya Travel Expo this October. #MKTE2026 #MagicalKenya #ExperienceWonder #TembeaKenya #HapaNiWapi #VisitKenya @MKTravelExpo
- Jul 24, 20261.7x their median
Wonder looks different through every traveller's lens. Whether it's a wildlife encounter, a cultural discovery, or a breathtaking landscape, the moments that stay with us are often the ones we least expect. Share your favourite Kenya travel memory in the comments. #MagicalKenya #ExperienceWonder #TravelCommunity #UGCTravel #BucketListDestination
- Jul 17, 20261.6x their median
Sometimes the most memorable travel experiences aren't found on an itinerary. They're discovered through conversations, shared meals and unexpected moments that create lasting memories. Tell us about a travel experience you'll never forget. #MagicalKenya #ExperienceWonder #TravelStories #AuthenticExperiences #CulturalConnections
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 376K followers, an engagement rate of 0.003%. Measured over 16 original posts, its engagement rate beats 9% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.811% of those impressions turn into an interaction. That is about 0.312% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 50% link out. The account's strongest tracked post pulled 187 interactions, about 19x its own typical post. Recurring topics include #magicalkenya, #experiencewonder, #nairobi.
- What is Kenya Tourism Board's engagement rate on X?
- Kenya Tourism Board (@magicalkenya) has an engagement rate of 0.003%, based on the median interactions across 16 original posts from the last 30 days against 375,798 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Kenya Tourism Board sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @magicalkenya have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @magicalkenya post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 0.8 posts per day across the measured window.