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Mark Gurman engagement report

@markgurman - 472K followers on X

Measured over 12 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Top quarter for its size
Per follower
0.199%
of 472K followers
Per impression
0.82%
114K views on a typical post
Reach
24.2%
of its followers see a post
Typical post
935
interactions (median)
Saved
0.052%
60 bookmarks on a typical post
Posting rate
1.17/day
active 33% of days
Peak time
13:00 UTC
Tuesday

A typical post picks up 935 interactions against 472K followers, an engagement rate of 0.199%. Measured over 12 original posts, its engagement rate beats 79% of 3,810 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 114K times each, and 0.82% of those impressions turn into an interaction. That is about 24.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video and 42% link out. The account's strongest tracked post pulled 16K interactions, about 17x its own typical post.

Measured over 12 original posts from a 30-day window, last computed on August 28, 2026.

Compared with accounts its own size

Mark Gurman's engagement rate beats 79% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.199%, Mark Gurman sits above the 50th percentile of the 36,960 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202617x their median

    It's the most Tim Cook thing ever to have his final product launch be a Mac chip refresh and then let his successor be the one to introduce the biggest new iPhone ever just two weeks later.

    15K3249010696K viewsView on X
  • Aug 25, 20263.9x their median

    But there is one more thing… https://t.co/WgPLOsUnDH

    3.5K1058343166K viewsView on X
  • Aug 18, 20262.7x their median

    I wrote this essentially 5 years to the day before John Ternus takes over as CEO. Wild. https://t.co/s60trbMxMV

    2.4K69440128K viewsView on X
  • Aug 19, 20261.8x their median

    Otterbox seems to think the iPhone 18 Pro will be able to fit inside of iPhone 17 Pro cases and vice versa. Also, Best Buy is already putting these on shelves. A little early. https://t.co/13l7OWj5wX

    1.5K594620308K viewsView on X
  • Aug 25, 2026

    Apple also launched new Mac external keyboards but they’re virtually identical to the prior ones. Minor labeling changes on the keys to match the recent MacBook Neo/Air updates.

    1.2K34214100K viewsView on X
  • Aug 26, 2026

    What do you think of the "exclusive red version"? https://t.co/uP0F5GQOXP

    921455433356K viewsView on X
  • Aug 23, 2026

    Apple is preparing to make retail store changes to its accessory and home device sections, indicating that major new products in that space (HomePod mini, Apple TV, and the smart home hub with screen) are coming. https://t.co/Y4pBJA9NOa

    7584415064K viewsView on X
  • Aug 20, 2026

    OpenAI’s ChatGPT can now control iMessage on your Mac. It’s the same thing Siri AI can do but on steroids. But Apple also probably thinks it’s a privacy violation. Will Cupertino intervene? https://t.co/IUEUfBVdTX

    638464713130K viewsView on X
  • Aug 23, 2026

    Apple will raise iPhone prices soon - but how far will it go? A look at the possibilities. https://t.co/Y4pBJA9NOa

    4512821288K viewsView on X
  • May 4, 2026

    You can view all of my articles and Power On columns here from my new author page. You can also sign-up for an email alert and RSS feed. https://t.co/JivE3g0jL5

    37327172391K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 935 interactions against 472K followers, an engagement rate of 0.199%. Measured over 12 original posts, its engagement rate beats 79% of 3,810 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 114K times each, and 0.82% of those impressions turn into an interaction. That is about 24.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 42% carry an image or video and 42% link out. The account's strongest tracked post pulled 16K interactions, about 17x its own typical post.

What is Mark Gurman's engagement rate on X?
Mark Gurman (@markgurman) has an engagement rate of 0.199%, based on the median interactions across 12 original posts from the last 30 days against 471,655 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.199%, Mark Gurman sits above the 50th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @markgurman have real engagement?
Its engagement rate beats 79% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @markgurman post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 1.17 posts per day across the measured window.

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