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Martin Plaut engagement report

@martinplaut - 386K followers on X

Measured over 20 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.007%
of 386K followers
Per impression
0.283%
10K views on a typical post
Reach
2.61%
of its followers see a post
Typical post
28
interactions (median)
Saved
0.045%
4 bookmarks on a typical post
Posting rate
2/day
active 23% of days
Peak time
06:00 UTC
Friday

A typical post picks up 28 interactions against 386K followers, an engagement rate of 0.007%. Measured over 20 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.283% of those impressions turn into an interaction. That is about 2.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 20 posts sampled, 20% carry an image or video, 5% are part of a thread and 90% link out. The account's strongest tracked post pulled 6.8K interactions, about 241x its own typical post. Recurring topics include #somalia, #tigray, #uganda.

Measured over 20 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #somalia, #tigray, #uganda.

Compared with accounts its own size

Martin Plaut's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Martin Plaut sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Nov 19, 2020241x their median

    https://t.co/naEmg5JPop

    3.5K1.1K2.0K173View on X
  • Aug 27, 202647x their median

    Ethiopia: It has been reported that ethnic Amhara civilians, including priests, are being killed in large numbers, while churches and civilian homes are being set ablaze by state forces known as the Geda Commando in the Wollega areas of Oromia. https://t.co/PTeQkfOT9q

    7104441183440K viewsView on X
  • Aug 29, 202630x their median

    Ethiopia: An urgent appeal for action following Amhara civilian deaths in Oromia https://t.co/YsoHtrwigQ

    492293481624K viewsView on X
  • Aug 28, 202612x their median

    Evidence of a major escalation of Ethiopian military in Asosa. "The Yale School of Public Health’s Humanitarian Research Lab finds a major escalation of activity and materiel present at the Ethiopian National Defense Forces base in Asosa" https://t.co/NEZ5gOhZR0

    19011021225K viewsView on X
  • Aug 30, 20264.2x their median

    From Spoke to Hub: The Houthis in Africa "Houthis are reestablishing a footprint in Eritrea, with Iranian support. If correct, it would mean the Houthis have a logistical footprint along the Gulf of Aden and Red Sea: Somalia to Sudan" https://t.co/YFJOiyedca

    542037714K viewsView on X
  • Aug 28, 20263.9x their median

    Sudan’s war is showing a changing dynamic. Sudanese armed forces make gains in N Kordofan; RSF faces new defections and Gen al-Burhan is opening a political track while the fighting continues https://t.co/NQFcPGLNb1

    751913216K viewsView on X
  • Aug 29, 20263.0x their median

    Maps of Eritrea, 1929, by the Touring Club of Italy https://t.co/FZWEifi6rV

    481718134K viewsView on X
  • Aug 30, 20262.7x their median

    The Shifting Dynamics of the Horn of Africa and Its Impact on Eritrea https://t.co/tqOXsaooGY

    511013119K viewsView on X
  • Aug 30, 20261.8x their median

    Dan Connell: The Voice That Put Eritrea on the World’s Stage https://t.co/MqoLoL4Mut

    32116016K viewsView on X
  • Aug 28, 2026

    An important BBC investigation into how an alleged Ethiopian Islamic State leader, Abdella Abadigga, living in South Africa was killed - probably by the SA Security Forces. Are death squads - a part of the apartheid state - back in operation? https://t.co/7SxTPepNFW

    26121014K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#somalia#tigray#uganda#burundi#ethiopia

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 28 interactions against 386K followers, an engagement rate of 0.007%. Measured over 20 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 0.283% of those impressions turn into an interaction. That is about 2.61% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 20 posts sampled, 20% carry an image or video, 5% are part of a thread and 90% link out. The account's strongest tracked post pulled 6.8K interactions, about 241x its own typical post. Recurring topics include #somalia, #tigray, #uganda.

What is Martin Plaut's engagement rate on X?
Martin Plaut (@martinplaut) has an engagement rate of 0.007%, based on the median interactions across 20 original posts from the last 30 days against 385,956 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Martin Plaut sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @martinplaut have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @martinplaut post?
Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 2 posts per day across the measured window.

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