Meduza engagement report
@meduzaproject - 1.5M followers on X
Measured over 278 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 57 interactions against 1.5M followers, an engagement rate of 0.004%. Measured over 278 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.578% of those impressions turn into an interaction. That is about 0.646% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 278 posts sampled, 99% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.
Measured over 278 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Meduza's engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Meduza sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Aug 29, 202620x their median
https://t.co/ox61BGh8P2
- Aug 31, 202617x their median
«Меня повесят». Это якобы сказал своему окружению Путин, утверждает The Economist. Глава Кремля не знает, как закончить войну — и поэтому готов пойти на эскалацию https://t.co/l2JcKCtsb5
- Aug 25, 202612x their median
Ереван готов принять новую волну бегущих от мобилизации россиян, заявил секретарь Совбеза Армении https://t.co/BH67pikz8I
- Aug 18, 202612x their median
Власти Тайваня собрались раздать жителям по 10 тысяч тайваньских долларов. Экономика страны растет из-за спроса на чипы для ИИ https://t.co/DbqNfqq07k
- Aug 29, 202611x their median
Мария Захарова увидела «провокацию» и «токсичный окрас» в готовности Армении принять у себя россиян, бегущих от мобилизации https://t.co/RB51VXF5Z1
- Aug 18, 20269.7x their median
В популярную игру Genshin Impact добавили страну Снежная, вдохновленную Восточной Европой (и, конечно же, Россией). Там все как в реальности: коррупция, высокие цены и дефицит ресурсов https://t.co/Gm8fLz8nci
- Aug 28, 20269.5x their median
Зеленский заявил, что поставил задачу запускать по России тысячу дронов в день https://t.co/KmqLkfhEgi
- Aug 23, 20269.3x their median
«Я не забыла и не забуду». Подруга Седы Сулеймановой вышла на одиночный пикет в Грозном в третью годовщину исчезновения чеченской девушки. Ее задержали https://t.co/aJAg3s7xCt
- Aug 25, 20268.5x their median
Бензина АИ-95 нет на почти 80% российских заправок https://t.co/LZsmsWlw16
- Aug 24, 20268.1x their median
Школа отказала ученику в дальнейшем обучении после девятого класса. Верховный суд признал это незаконным https://t.co/uwzfWS8CCE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 57 interactions against 1.5M followers, an engagement rate of 0.004%. Measured over 278 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.578% of those impressions turn into an interaction. That is about 0.646% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 278 posts sampled, 99% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.
- What is Meduza's engagement rate on X?
- Meduza (@meduzaproject) has an engagement rate of 0.004%, based on the median interactions across 278 original posts from the last 30 days against 1,527,211 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Meduza sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @meduzaproject have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @meduzaproject post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 9.27 posts per day across the measured window.