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Meduza engagement report

@meduzaproject - 1.5M followers on X

Measured over 278 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.004%
of 1.5M followers
Per impression
0.578%
9.9K views on a typical post
Reach
0.65%
of its followers see a post
Typical post
57
interactions (median)
Saved
0.02%
2 bookmarks on a typical post
Posting rate
9.27/day
active 43% of days
Peak time
12:00 UTC
Tuesday

A typical post picks up 57 interactions against 1.5M followers, an engagement rate of 0.004%. Measured over 278 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.578% of those impressions turn into an interaction. That is about 0.646% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 278 posts sampled, 99% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.

Measured over 278 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Meduza's engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Meduza sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 29, 202620x their median

    https://t.co/ox61BGh8P2

    8615116163282K viewsView on X
  • Aug 31, 202617x their median

    «Меня повесят». Это якобы сказал своему окружению Путин, утверждает The Economist. Глава Кремля не знает, как закончить войну — и поэтому готов пойти на эскалацию https://t.co/l2JcKCtsb5

    7024620244114K viewsView on X
  • Aug 25, 202612x their median

    Ереван готов принять новую волну бегущих от мобилизации россиян, заявил секретарь Совбеза Армении https://t.co/BH67pikz8I

    6224826723K viewsView on X
  • Aug 18, 202612x their median

    Власти Тайваня собрались раздать жителям по 10 тысяч тайваньских долларов. Экономика страны растет из-за спроса на чипы для ИИ https://t.co/DbqNfqq07k

    5895216631K viewsView on X
  • Aug 29, 202611x their median

    Мария Захарова увидела «провокацию» и «токсичный окрас» в готовности Армении принять у себя россиян, бегущих от мобилизации https://t.co/RB51VXF5Z1

    5523032531K viewsView on X
  • Aug 18, 20269.7x their median

    В популярную игру Genshin Impact добавили страну Снежная, вдохновленную Восточной Европой (и, конечно же, Россией). Там все как в реальности: коррупция, высокие цены и дефицит ресурсов https://t.co/Gm8fLz8nci

    5069221432K viewsView on X
  • Aug 28, 20269.5x their median

    Зеленский заявил, что поставил задачу запускать по России тысячу дронов в день https://t.co/KmqLkfhEgi

    4364355923K viewsView on X
  • Aug 23, 20269.3x their median

    «Я не забыла и не забуду». Подруга Седы Сулеймановой вышла на одиночный пикет в Грозном в третью годовщину исчезновения чеченской девушки. Ее задержали https://t.co/aJAg3s7xCt

    485423119K viewsView on X
  • Aug 25, 20268.5x their median

    Бензина АИ-95 нет на почти 80% российских заправок https://t.co/LZsmsWlw16

    4222927625K viewsView on X
  • Aug 24, 20268.1x their median

    Школа отказала ученику в дальнейшем обучении после девятого класса. Верховный суд признал это незаконным https://t.co/uwzfWS8CCE

    434244230K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 57 interactions against 1.5M followers, an engagement rate of 0.004%. Measured over 278 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.578% of those impressions turn into an interaction. That is about 0.646% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.3 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 278 posts sampled, 99% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.

What is Meduza's engagement rate on X?
Meduza (@meduzaproject) has an engagement rate of 0.004%, based on the median interactions across 278 original posts from the last 30 days against 1,527,211 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Meduza sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @meduzaproject have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @meduzaproject post?
Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 9.27 posts per day across the measured window.

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