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Dr. Joseph Mercola engagement report

@mercola - 432K followers on X

Measured over 38 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 432K followers
Per impression
0.342%
3.7K views on a typical post
Reach
0.84%
of its followers see a post
Typical post
12
interactions (median)
Saved
0.027%
1 bookmarks on a typical post
Posting rate
1.33/day
active 37% of days
Peak time
13:00 UTC
Wednesday

A typical post picks up 12 interactions against 432K followers, an engagement rate of 0.003%. Measured over 38 original posts, its engagement rate beats 17% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.7K times each, and 0.342% of those impressions turn into an interaction. That is about 0.845% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 42% carry an image or video and 100% link out. The account's strongest tracked post pulled 48 interactions, about 4.0x its own typical post. Recurring topics include #health, #wellness, #guthealth.

Measured over 38 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #health, #wellness, #guthealth.

Compared with accounts its own size

Dr. Joseph Mercola's engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Dr. Joseph Mercola sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 20264.0x their median

    Find out what research suggests about DMSO in skin care — and the oils and botanicals it's often paired with. https://t.co/v9yANIGrTP #health #wellness #DMSO #skincare

    397117.5K viewsView on X
  • Aug 22, 20263.1x their median

    Research suggests no amount of alcohol is truly safe. Reduce your intake with these tips. https://t.co/vU6R5yOxng #health #wellness #alcoholawareness

    218806.2K viewsView on X
  • Aug 20, 20263.0x their median

    Research has linked low vitamin D levels to fatty liver disease. Try these strategies to help support your liver health. https://t.co/JP734bHDzM #health #wellness #vitamind

    247238.0K viewsView on X
  • Aug 23, 20262.6x their median

    Swap that sugary post-workout recovery drink with hydrogen-rich water today. https://t.co/UGmQHDk7E2 #health #wellness #workout

    238006.3K viewsView on X
  • Aug 26, 20262.2x their median

    Here's what you can do to protect yourself from these toxins. https://t.co/SEHLBatzdk #health #wellness #pfas

    1511004.5K viewsView on X
  • Aug 24, 20262.1x their median

    Swap phosphate-loaded soda with these drinks to support kidney health. https://t.co/H9h5Tm0pvj #health #wellness #metabolichealth

    196005.6K viewsView on X
  • Aug 28, 20262.0x their median

    Waiting to feel motivated is why most exercise routines fail. Try these strategies to make exercise a lasting habit instead. https://t.co/139vuCHvm7 #health #wellness #fitnessmotivation

    1651210K viewsView on X
  • Aug 29, 20261.8x their median

    Vitamin D is essential, but too much can cause problems. Support healthy vitamin D levels with these tips. https://t.co/LgBRNBfCTR #health #wellness #vitamind

    148005.1K viewsView on X
  • Aug 25, 20261.8x their median

    Kidney disease can progress quietly for years. Follow these habits to help support your renal health. https://t.co/yUN7pcKdTD #health #wellness #kidneyhealth

    165004.6K viewsView on X
  • Aug 27, 20261.6x their median

    Make your supplements easier to stick with by pairing them with foods you already enjoy. https://t.co/A4eV5RXU6Z #health #wellness #supplements

    118003.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#health#wellness#guthealth#supplements#vitamind

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 432K followers, an engagement rate of 0.003%. Measured over 38 original posts, its engagement rate beats 17% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.7K times each, and 0.342% of those impressions turn into an interaction. That is about 0.845% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 42% carry an image or video and 100% link out. The account's strongest tracked post pulled 48 interactions, about 4.0x its own typical post. Recurring topics include #health, #wellness, #guthealth.

What is Dr. Joseph Mercola's engagement rate on X?
Dr. Joseph Mercola (@mercola) has an engagement rate of 0.003%, based on the median interactions across 38 original posts from the last 30 days against 432,462 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Dr. Joseph Mercola sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mercola have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mercola post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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