The Metropolitan Museum of Art engagement report
@metmuseum - 4.2M followers on X
Measured over 9 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 339 interactions against 4.2M followers, an engagement rate of 0.008%. Measured over 9 original posts, its engagement rate beats 42% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.15% of those impressions turn into an interaction. That is about 0.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 78% link out. The account's strongest tracked post pulled 7.8K interactions, about 23x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #nationaldogday.
Compared with accounts its own size
The Metropolitan Museum of Art's engagement rate beats 42% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, The Metropolitan Museum of Art sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- May 4, 202623x their median
Get a sneak peek of “Costume Art!” This exhibition explores depictions of the dressed body across The Met’s vast collection, pairing garments with artworks to reveal the relationship between clothing and the body across time and cultures. The Met Costume Institute's Spring exhibition opens in new Condé M. Nast galleries on May 10!
- Jun 17, 20269.1x their median
Celebrate the Knicks championship with a visit to The Met, illuminated in blue and orange through Sunday, June 21! 🧡💙 New Yorkers always pay what you wish at The Met. Plan your visit → https://t.co/HOaR76C1Zd https://t.co/DzP1aCmx7B
- Aug 5, 20264.0x their median
Now on view! This is the first early Ptolemaic fragment of the Odyssey ever discovered. It dates to the beginning of the Hellenistic period, after Alexander the Great, when the Great Library at Alexandria was built and began gathering works of Greek literature. See this fragment on view in Gallery 162. ___ 📜 “Papyrus fragment with lines from Homer's Odyssey,” ca. 285–250 BCE. Miscellaneous-Papyrus.
- Jul 28, 20263.2x their median
Sometimes the best stories begin with getting caught in the rain. 🌧️ In "The Storm," artist Pierre-Auguste Cot captures a young couple caught in a sudden autumn downpour, racing for shelter while using the heroine's overskirt as an impromptu umbrella. When Cot exhibited this painting at the Salon of 1880, critics speculated about the source of the subject. Some proposed the painting was inspired by the popular French novel "Paul et Virginie," which tells the story of two childhood friends who fall in love. In one memorable scene, the young couple shelters from a sudden rainstorm beneath a shared piece of fabric, closely echoing Cot's composition. ☔️ Stay dry this week and take a cue from "The Storm." Spend a rainy day at The Met, explore the galleries, and who knows—you might just find your own love story along the way! ——— 🎨 Pierre-Auguste Cot (French, Bédarieux 1837–1883 Paris), "The Storm," 1880. Oil on canvas.
- May 3, 20264.4x their median
Get a first look at "Costume Art" with Misty Copeland! The Costume Institute's spring 2026 exhibition "Costume Art" opens to the public on May 10. https://t.co/5zeML86lPr
- Aug 7, 20262.4x their median
Step into the world of The Odyssey through seven remarkable works of art at The Met. Whether you're a lifelong fan of Greek mythology or discovering Homer for the first time, this journey through The Met's collection offers a new way to experience the enduring story of Odysseus. Read the full story: https://t.co/GR0wzMO9Ss
- Jun 7, 20262.1x their median
On this day in 1958, music icon Prince was born. ☔️ This guitar is shaped like Prince’s famous “Love Symbol,” a glyph he created to express artistic freedom and identity. Fusing the astrological symbols for Mars and Venus, it reflects the blending of masculine and feminine elements that became central to his image and artistry. The instrument echoes the opening lyrics of the musician’s “I Would Die 4 U” (1984): “I’m not a woman, I’m not a man / I am something that you’ll never understand.” 📣 Now open! See "Musical Bodies," the first major exhibition to explore the relationship between musical instruments and the body by bringing together over 130 instruments, paintings, sculptures, drawings, and more. ——— 🎸 "Symbol Guitar," Late 1990's-Early 2000's. Wood, metal, plastic. Collection of Tavis Smiley. Photo: Eileen Travell.
- Aug 26, 20261.6x their median
Happy #NationalDogDay from Met K9 security dog, Valor! To celebrate, Valor took us around to some of his favorite spots in the Museum including: 🏠 Engelhard Court 🐎 His taller four-legged friends in Arms and Armor 🩰 Degas's "The Little Fourteen-Year-Old Dancer" in European Sculpture and Decorative Arts ⛲️ Monet's gardens in European Paintings 🛶 "Washington Crossing the Delaware" in The American Wing
- Jul 24, 2026
You can find two terracotta plaques on view at The Met that depict scenes from the story of Odysseus, the hero of Homer’s Odyssey (Gallery 157). Learn more in The New York Times: https://t.co/8IoTc1oWT3 https://t.co/36pKYU8lAD
- Aug 9, 2026
Join Met curators for an in-depth look at fantastical beings from Europe and the Americas on view in The Met Cloisters exhibition "Creatures of Myth and Imagination: Europe and the Americas." Decipher hybrid creatures that transcend the natural world, combining the features of animals, humans, and even plants. Visual artists from across cultures have given form to these mythical creatures, resulting in fearsome, beloved, and extraordinary works of art. 🗓️ Tuesday, August 25 🕰️ 4 pm 🎟️ Get tickets → https://t.co/hAOMfYwHtn ——— "Fragment of a Tapestry or Wall Hanging," ca. 1420–30. Upper Rhenish. Wool and linen.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 339 interactions against 4.2M followers, an engagement rate of 0.008%. Measured over 9 original posts, its engagement rate beats 42% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 1.15% of those impressions turn into an interaction. That is about 0.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 78% link out. The account's strongest tracked post pulled 7.8K interactions, about 23x its own typical post.
- What is The Metropolitan Museum of Art's engagement rate on X?
- The Metropolitan Museum of Art (@metmuseum) has an engagement rate of 0.008%, based on the median interactions across 9 original posts from the last 30 days against 4,156,432 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, The Metropolitan Museum of Art sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @metmuseum have real engagement?
- Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @metmuseum post?
- Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 0.3 posts per day across the measured window.