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MFA Russia 🇷🇺 engagement report

@mfa_russia - 894K followers on X

Measured over 73 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Middle of its size range
Per follower
0.026%
of 894K followers
Per impression
1.49%
15K views on a typical post
Reach
1.73%
of its followers see a post
Typical post
229
interactions (median)
Saved
0.065%
10 bookmarks on a typical post
Posting rate
3.07/day
active 23% of days
Peak time
12:00 UTC
Thursday

A typical post picks up 229 interactions against 894K followers, an engagement rate of 0.026%. Measured over 73 original posts, its engagement rate beats 49% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.49% of those impressions turn into an interaction. That is about 1.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 73 posts sampled, 96% carry an image or video and 44% link out. The account's strongest tracked post pulled 3.3K interactions, about 14x its own typical post. Recurring topics include #zakharova, #russia, #lavrov.

Measured over 73 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #zakharova, #russia, #lavrov.

Compared with accounts its own size

MFA Russia 🇷🇺's engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.026%, MFA Russia 🇷🇺 sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 202614x their median

    💬 #Zakharova: Over the past week, over 400 civilians, including 21 children, were affected by Ukrainian strikes, primarily with Western-made drones. ◼️ 46 people were killed, including five children. At least 364 people were injured. https://t.co/rFE0AvScDA

    2.1K7443906262K viewsView on X
  • Aug 27, 202613x their median

    💬 #Zakharova: While Russia is sending EMERCOM aircraft to help fight wildfires in Serbia, the EU is busy stoking anti-Russian sentiment. 🤝 Russia will continue to answer the call of the brotherly Serbian people – regardless of pressure from Brussels. #RussiaHelps 🇷🇺🇷🇸 https://t.co/Qb6Pw8ZBEq

    2.4K48381954K viewsView on X
  • Aug 20, 202613x their median

    ⚡️ Russia’s EMERCOM: On August 20, Russia's EMERCOM Il-76 aircraft made its first drop of 42 tonnes of water over the Deliblatska Peščara nature reserve – the current centre of wildfires in Serbia. 🇷🇺🤝🇷🇸 Russia consistently supports the brotherly Serbian people. #RussiaHelps https://t.co/d75ywACcwi

    2.4K428762853K viewsView on X
  • Aug 27, 202610x their median

    💬 #Zakharova: London & Paris are trying to dodge responsibility for deep strikes into Russia by shifting the “assembly” role to Ukraine. ☝️ They should understand this is “playing with fire” & that the consequences could be unpredictable – including for them. https://t.co/b3TGA1LYoV

    1.7K4731716198K viewsView on X
  • Aug 27, 20268.9x their median

    ✉️ On August 27, President Putin expressed condolences to President @RcPaudelNepal & PM Balendra Shah. 💬 We share the grief of the friendly people of Nepal. Please convey my sincere sympathy to the families & loved ones of those who lost their lives. https://t.co/gKmxhB5mJ5 https://t.co/7atvbR4891

    1.8K22039931K viewsView on X
  • Aug 20, 20268.6x their median

    💬 #Zakharova: ▪️ 4 years ago, military correspondent Daria Dugina was killed in a Ukrainian terrorist attack. Crimes against Daria Dugina & other Russian journalists have #NoStatuteOfLimitations. ❗️ Those responsible will face inevitable punishment. https://t.co/JtAgt63F2n https://t.co/QqpXH9nnfc

    1.5K3651381226K viewsView on X
  • Aug 28, 20267.6x their median

    💬 #Zakharova: @Guardian's 2010 “exclusive” on Sakineh Mohammadi Ashtiani (still without a retraction) – was completely fabricated. The fake story helped fuel pressure on Iran. 👉 Hardly surprising, given the West’s record of manipulating information. https://t.co/3q4MxSxY2F https://t.co/FovXlk1Qgo

    1.3K388301533K viewsView on X
  • Aug 27, 20266.7x their median

    💬 #Zakharova: London says it is ready to give Kiev the technology to produce Storm Shadow missiles on its own. ❗️ We have repeatedly warned: strikes using British weapons could trigger a response against UK military facilities in Ukraine & beyond. https://t.co/EeVRhFDO7p

    1.1K2841622755K viewsView on X
  • Aug 27, 20265.9x their median

    💬 #Zakharova: To distract from real problems, Zelensky has slapped “sanctions” on the creators of Masha & the Bear – banning the cartoon & ordering its local social media accounts shut down. 🚑 Another crushing “victory” for Kiev. https://t.co/1x83vvLkJ0

    1.0K237671929K viewsView on X
  • Aug 21, 20265.8x their median

    ⚡️ Russia’s EMERCOM continues battling wildfires in Serbia. On its first day of operations, Russia’s EMERCOM Il-76 aircraft carried out 5 sorties & 10 water drops, releasing a total of 210 tonnes of water over the fire zones. 🇷🇺🇷🇸 #RussiaSerbia https://t.co/UQs7chzs6v

    1.1K189301026K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#zakharova#russia#lavrov#miroshnik#nebenzia

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 229 interactions against 894K followers, an engagement rate of 0.026%. Measured over 73 original posts, its engagement rate beats 49% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.49% of those impressions turn into an interaction. That is about 1.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 73 posts sampled, 96% carry an image or video and 44% link out. The account's strongest tracked post pulled 3.3K interactions, about 14x its own typical post. Recurring topics include #zakharova, #russia, #lavrov.

What is MFA Russia 🇷🇺's engagement rate on X?
MFA Russia 🇷🇺 (@mfa_russia) has an engagement rate of 0.026%, based on the median interactions across 73 original posts from the last 30 days against 894,246 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.026%, MFA Russia 🇷🇺 sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mfa_russia have real engagement?
Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mfa_russia post?
Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 3.07 posts per day across the measured window.

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