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MinCultura Colombia engagement report

@mincultura - 601K followers on X

Measured over 19 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 601K followers
Per impression
0.821%
3.0K views on a typical post
Reach
0.51%
of its followers see a post
Typical post
25
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.93/day
active 50% of days
Peak time
00:00 UTC
Thursday

A typical post picks up 25 interactions against 601K followers, an engagement rate of 0.004%. Measured over 19 original posts, its engagement rate beats 23% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.821% of those impressions turn into an interaction. That is about 0.507% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 00:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 95% carry an image or video, 37% are part of a thread and 16% link out. The account's strongest tracked post pulled 1.6K interactions, about 63x its own typical post. Recurring topics include #actualidad, #circuitosvivos, #cooperacióntriangular.

Measured over 19 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #actualidad, #circuitosvivos, #cooperacióntriangular.

Compared with accounts its own size

MinCultura Colombia's engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, MinCultura Colombia sits above the 10th percentile of the 37,214 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 8, 202663x their median

    Damos la bienvenida a la ministra Paola Andrea Holguín Moreno (@PaolaHolguin), antioqueña, Comunicadora Social de la Universidad Pontificia Bolivariana, en donde también cursó Maestría en Estudios Políticos con énfasis en Economía y Desarrollo. Fue Senadora de la República durante 12 años (2014 -2026), tiempo durante el cual fue autora y coautora de 194 iniciativas legislativas, de las cuales 33 se han convertido en Leyes de la República y una en Acto Legislativo.

    1.3K246451432K viewsView on X
  • Aug 12, 202623x their median

    Hoy, ante la ministra de Cultura, @PaolaHolguin, tomaron posesión tres nuevos integrantes del equipo directivo del Ministerio de Cultura: 🎨 Ana María Abello Restrepo (@ANIABELLO_R), viceministra de las Artes y la Economía Cultural y Creativa. 🏛️ Aglaé Dinora Caraballo Mercado (@lareinadelporro), viceministra de los Patrimonios, las Memorias y la Gobernanza Cultural. 🤝 Julián David Sterling Olave, secretario general. Su llegada fortalece el equipo directivo que liderará áreas estratégicas para el desarrollo artístico, cultural y patrimonial del país.

    420106201738K viewsView on X
  • Aug 16, 20264.7x their median

    Yamile Humar fue parte de una generación de artistas que abrió camino y contribuyó a construir la televisión colombiana. Actriz y escritora, dejó en el cine, la televisión y las letras una trayectoria que permanece en la memoria cultural del país. Desde @mincultura extendemos nuestras condolencias a sus familiares, amigos y colegas.

    9123215.5K viewsView on X
  • Aug 19, 20262.2x their median

    Para garantizar la salvaguarda de nuestra memoria e historia ante el sismo del 10 de agosto, desde @Mincultura expedimos la Resolución 0536 de 2026. Esta medida nos permite actuar con celeridad, autorizando intervenciones urgentes para estabilizar los Bienes de Interés Cultural y evitar daños irreparables o su pérdida definitiva. Conozca más información en el siguiente enlace ➡️ https://t.co/OH87k0RA4c

    3215728.1K viewsView on X
  • Aug 15, 20262.2x their median

    📢Primer balance de afectación de bienes de interés cultural, luego del terremoto: 🟡 40 bienes inmuebles de interés cultural, ubicados en Antioquia, Cauca, Chocó, Caldas, Risaralda, Quindío y Valle del Cauca, resultaron afectados. 🔵 El 55% de los Bienes de Interés Cultural registran una afectación alta. 🔴 12 centros históricos y 39 inmuebles religiosos sufrieron afectaciones. Conoce el balance completo aquí ➡️ https://t.co/KnbfMGP9GB

    3320127.1K viewsView on X
  • Aug 16, 20262.1x their median

    La cultura colombiana se solidariza con las familias afectadas por el terremoto. Desde el Meta, la viceministra de las Artes y la Economía Cultural y Creativa, @ANIABELLO_R, acompaña el 58.º Torneo Internacional del Joropo que hoy se transforma en “Joropo con Corazón”. Una estrategia de solidaridad para recoger donaciones para los afectados del terremoto. Desde el 13 de agosto, el Coliseo Álvaro Mesa Amaya deja de ser solo un escenario para nuestras artes y se convierte en el principal punto de recepción de ayudas.

    3616105.5K viewsView on X
  • Aug 14, 20261.6x their median

    ¡Los saberes y el talento cruzan fronteras! Los oficios y saberes tradicionales de Colombia inspiran al mundo y hoy posicionan al país como un referente en cooperación internacional. Entre el 10 y el 14 de agosto, recorrimos Tunja, Barichara y Cartagena junto a la delegación del Ministerio de Cultura, Artesanía y Turismo de Senegal (@MinCult_Tourism), quienes conocieron de cerca nuestro Programa Nacional de Escuelas Taller para brindar capacitación y empleo a jóvenes.

    2612215.5K viewsView on X
  • Aug 6, 2026

    Con cifras históricas, cumplimos la meta de transformar la cultura en Colombia durante este cuatrienio: 💰 $4,72 billones: El presupuesto más alto en la historia del sector. 📈 96,36%: Cumplimiento del Plan Nacional de Desarrollo (DNP). 🎨 $719.402 millones: En convocatorias SINAC para proyectos artísticos. 🏛️ $134.394 millones: Para construir, adecuar y dotar 134 infraestructuras. 🌍 238 procesos culturales: En +20 países y 60 iniciativas de la diáspora. 🤝 $8.000 millones: En cooperación internacional movilizada.

    1513201.9K viewsView on X
  • Aug 22, 2026

    ¡Estamos celebrando 90 años de la Orquesta Sinfónica Nacional de Colombia! Esta noche, el Teatro Colón recibe a la Orquesta de los colombianos para conmemorar nueve décadas de historia, música y memoria. Una celebración que conecta generaciones de artistas y públicos. https://t.co/W6aLNGW38x

    195102.6K viewsView on X
  • Aug 7, 2026

    🎭 ¡Inician las obras del Teatro Municipal del Carmen de Viboral! Un sueño de décadas que por fin se materializa para la gran "cuna del teatro". Superamos todos los obstáculos para entregar una infraestructura cultural digna a un municipio que respira arte, danza y música. ¡La cultura es transformación social! 👇

    177103.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#actualidad#circuitosvivos#cooperacióntriangular#córdoba#leydedanza

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 25 interactions against 601K followers, an engagement rate of 0.004%. Measured over 19 original posts, its engagement rate beats 23% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.0K times each, and 0.821% of those impressions turn into an interaction. That is about 0.507% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 00:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 95% carry an image or video, 37% are part of a thread and 16% link out. The account's strongest tracked post pulled 1.6K interactions, about 63x its own typical post. Recurring topics include #actualidad, #circuitosvivos, #cooperacióntriangular.

What is MinCultura Colombia's engagement rate on X?
MinCultura Colombia (@mincultura) has an engagement rate of 0.004%, based on the median interactions across 19 original posts from the last 30 days against 601,135 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, MinCultura Colombia sits above the 10th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mincultura have real engagement?
Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mincultura post?
Most posts go out around 00:00 UTC, and Thursday is its busiest day, at roughly 1.93 posts per day across the measured window.

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