MINIMALIST BAKER engagement report
@minimalistbaker - 672K followers on X
Measured over 20 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 26 interactions against 672K followers, an engagement rate of 0.004%. Measured over 20 original posts, its engagement rate beats 22% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.4K times each, and 0.414% of those impressions turn into an interaction. That is about 0.952% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 45 interactions, about 1.7x its own typical post.
Measured over 20 original posts from a 30-day window, last computed on August 25, 2026.
Compared with accounts its own size
MINIMALIST BAKER's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, MINIMALIST BAKER sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 3, 20261.7x their median
Try our Creamy Italian White Bean SKILLET MEAL! 🍅🌿 Sautéed shallots, cherry tomatoes & greens are cooked in a flavorful cashew sauce with protein & fiber-rich white beans. It's a favorite & comes together in just 25 minutes! 🙌 Tap for the recipe: https://t.co/p8CUD8jWDZ https://t.co/Sd0DCKI0yx
- Aug 21, 20261.5x their median
🍰Cake lovers, meet: No-Bake Vanilla CAKE BITES! These 10-minute, energy-packed bites are made with dates & walnuts + taste just like vanilla cake! 😋 Vegan, gluten-free & a fan favorite with 80+ 🌟 five-star reviews! Tap the link for the recipe: https://t.co/qEHcTNhIxC https://t.co/y5M024lDzT
- Jul 22, 2026
💚 Our no. 1 favorite way to use zucchini: CHOCOLATE Zucchini Bread! 🍫💫 This fluffy, vegan + gluten-free loaf is perfectly moist, richly chocolaty, naturally sweet & totally drool-worthy! 🤤 It's easy to make in just 1 bowl! 🥣 Tap for the recipe: https://t.co/xQ42JCusjB https://t.co/P5BxQZXvmS
- Jul 17, 2026
Too hot to cook? ☀️🥵 Make our fan favorite RAW-NOLA! 🌟 It's an easy, 1-bowl, 5-minute raw version of granola with dates, nuts 🌰, seeds & cinnamon! Enjoy with fresh fruit 🍌🫐 + dairy-free milk or yogurt 🥛🥥! Tap the link for the recipe: https://t.co/zlyW154FO1 https://t.co/3zH1Kvz4cd
- Aug 19, 2026
When you need dessert & you need it *fast*, try this Raw FRUIT CRISP! 💫 It's made in just 10 minutes with fresh fruit (we like peaches 🍑 + blackberries), cinnamon & a date-coconut-pecan topping! ☀️ Tap the link for the recipe: https://t.co/irb0L7CpCN https://t.co/HXgw7vJlY9
- Aug 10, 2026
Chile rellenos, but easy, baked & VEGAN! A white bean 🫘, corn 🌽 & spinach 🌱 filling nestled into smoky broiled poblano peppers 🫑 & topped with a rich red enchilada sauce 🌶 + creamy cashew sauce. Just 10 ingredients required! 🙌 Tap for the recipe: https://t.co/eEw9Ag1ocl https://t.co/orpHAyOZBz
- Aug 7, 2026
Banana Split lovers, it's SMOOTHIE time! 🍌🍫🍒 This rich, creamy, chocolaty 🌟 fan favorite 🌟 is big on flavor and decadence, yet it's sweetened with fruit! Just 9 ingredients, 1 blender & 10 minutes for your new favorite dessert! Tap for the recipe: https://t.co/WwSTm2Nl1U https://t.co/MQwGnNOB1p
- Jul 9, 2026
☀️ Summer in a bowl: Watermelon Cucumber SALAD! 🍉🥒 Our vegan twist on this sunny season classic is SO refreshing & flavorful with fresh mint 🌿, a zesty lime dressing & crunchy pepitas! Bonus? Just 10 ingredients in 20 minutes! 🙌 Tap for the recipe: https://t.co/kXrz2w6kGt https://t.co/P2UQQWWYTG
- Aug 17, 2026
🍫😋 These no-bake Dark Chocolate Amaranth Bars are irresistibly crispy, delicious & easy to make with just 6 ingredients & 15 minutes of your time! Vegan, gluten-free & packed with whole grain nourishment! 🌱 Tap the link for the recipe: https://t.co/Qx5zo72fly https://t.co/pO6wv6gd3I
- Aug 13, 2026
A classic childhood snack, upgraded! 💫 Our vegan + gluten-free FIG NEWTONS are incredibly delicious with a tender, nut-date cookie dough & zesty 🍊 dried fig filling. Naturally sweetened, 8 ingredients & (almost) no baking needed! 🙌 Tap for the recipe: https://t.co/e9CXyuQ2jk https://t.co/6vaIo7vIQY
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 26 interactions against 672K followers, an engagement rate of 0.004%. Measured over 20 original posts, its engagement rate beats 22% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.4K times each, and 0.414% of those impressions turn into an interaction. That is about 0.952% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 45 interactions, about 1.7x its own typical post.
- What is MINIMALIST BAKER's engagement rate on X?
- MINIMALIST BAKER (@minimalistbaker) has an engagement rate of 0.004%, based on the median interactions across 20 original posts from the last 30 days against 672,147 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, MINIMALIST BAKER sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @minimalistbaker have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @minimalistbaker post?
- Most posts go out around 22:00 UTC, and Monday is its busiest day, at roughly 0.67 posts per day across the measured window.