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Ministry of Ayush engagement report

@moayush - 413K followers on X

Measured over 48 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.01%
of 413K followers
Per impression
1.10%
3.8K views on a typical post
Reach
0.91%
of its followers see a post
Typical post
42
interactions (median)
Saved
0.053%
2 bookmarks on a typical post
Posting rate
1.7/day
active 37% of days
Peak time
01:00 UTC
Thursday

A typical post picks up 42 interactions against 413K followers, an engagement rate of 0.01%. Measured over 48 original posts, its engagement rate beats 30% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.8K times each, and 1.10% of those impressions turn into an interaction. That is about 0.911% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 48 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 167 interactions, about 4.0x its own typical post. Recurring topics include #ministryofayush, #11thayurvedaday, #ayurveda.

Measured over 48 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #ministryofayush, #11thayurvedaday, #ayurveda.

Compared with accounts its own size

Ministry of Ayush's engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.01%, Ministry of Ayush sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 20, 20264.0x their median

    Yoga Makes History with a Guinness World Record! A landmark achievement in making yoga accessible beyond geographical boundaries, as 4,35,831 participants joined a live online yoga session concurrently on YouTube on 14 June 2026, setting a Guinness World Record. The Guinness World Records certificate was presented by Shri Saurabh Bothra Ji, Co-Founder, Habuild, to Vaidya Rajesh Kotecha Ji, Secretary, Ministry of Ayush, in the presence of Ms. Alarmelmangai D., Joint Secretary, Ministry of Ayush. The record was achieved through the collaborative efforts of the Morarji Desai National Institute of Yoga (MDNIY), Ministry of Ayush, and Habuild, under the aegis of Yoga 365. The initiative reflects the collective endeavour to take yoga to people across geographies and enable lakhs to participate from their homes, further strengthening the reach of yoga as a means of promoting health and wellness. #Yoga365 #YogaForAll #Yoga #GuinnessWorldRecord #YogaForHealth #YogaForWellness #GlobalYoga @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @GWR |@DirectorCcryn | @mdniy | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |

    118232517.9K viewsView on X
  • Aug 23, 20263.4x their median

    The journey towards the 11th Ayurveda Day begins! Ayurveda continues to inspire a holistic approach to health by promoting prevention, wellness and harmony with nature. As India celebrates its rich knowledge tradition, let us reaffirm our commitment to advancing evidence-based healthcare for the holistic well-being of all. #11thAyurvedaDay #AyurvedaDay2026 #AyurvedaMonth #AyurvedaForaHealthierTomorrow #OneHealthOneFuture #MinistryOfAyush #Ayurveda #TraditionalMedicine #HealthyIndia #WellnessForAll @PMOIndia | @narendramodi | @mpprataprao | @secymoayush |@CCRAS_MoAyush |@AIIA_NDelhi |@NIAJaipur | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi

    11031035.5K viewsView on X
  • Aug 22, 20263.0x their median

    Begin your Yoga practice with Kapalabhati and experience its benefits! Kapalabhati helps purify the frontal air sinuses and is useful in treating cold, rhinitis, sinusitis, asthma and bronchial infections. It also rejuvenates the whole body and strengthens the nervous system. #Yoga365 #YogaForWellness #Kapalabhati #Pranayama #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India |@mdniy| @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi

    8732506.5K viewsView on X
  • Aug 27, 20262.9x their median

    Stretch, breathe and support your well-being with Padahastasana! Padahastasana helps improve spinal flexibility and supports better digestion. Regular practice may also help ease menstrual discomfort and promote overall physical well-being. Caution: Avoid this practice in case of cardiac, spinal or disc disorders, abdominal inflammation, hernia, ulcers, glaucoma, myopia or vertigo. #Yoga365 #YogaForWellness #Padahastasana #Flexibility #DigestiveHealth #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |

    8337114.1K viewsView on X
  • Aug 23, 20262.9x their median

    Take a moment to breathe, slow down and reconnect with yourself with Anuloma Viloma Pranayama! Anuloma Viloma Pranayama induces tranquillity and helps improve concentration. Regular practice increases vitality and helps lower the level of stress and anxiety. #Yoga365 #YogaForWellness #AnulomaViloma #Pranayama #StressManagement #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India |@mdniy| @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi

    8040114.7K viewsView on X
  • Aug 21, 20262.9x their median

    तनाव से राहत, मन की शांति की ओर एक सरल कदम! भ्रामरी प्राणायाम में भौंरे जैसी ध्वनि के साथ श्वास का अभ्यास किया जाता है। इसका अभ्यास तनाव, चिंता और क्रोध को कम करने के साथ मन को शांत रखने में मदद करता है। इसे अपनी नियमित योग दिनचर्या में शामिल करें। सावधानी: नाक या कान में किसी प्रकार का संक्रमण होने पर इस प्राणायाम का अभ्यास न करें। #Yoga365 #YogaForWellness #BhramariPranayama #Pranayama #YogaPractice #HealthyLiving #AyushForHealth #Wellness @PMOIndia | @narendramodi | @mpprataprao | @mdniy | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi

    9028307.2K viewsView on X
  • Aug 25, 20262.3x their median

    Practise Sasakasana (The Hare Posture) with mindful movement and steady breathing! This forward-bending asana can be included in your regular yoga practice. Follow the correct technique and observe the recommended precautions for safe practice. #Yoga365 #YogaForWellness #Sasakasana #HarePosture #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @mdniy | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |

    6730004.1K viewsView on X
  • Aug 26, 20262.3x their median

    H1N1 Influenza can spread through respiratory droplets and close contact. Recognising the symptoms and following simple preventive measures can help reduce the spread of infection. Practice respiratory and hand hygiene, stay home when unwell, and seek timely medical advice when needed. #AyushForAll #H1N1Awareness #InfluenzaAwareness #PublicHealth #PreventiveHealth #SwineFlu #MinistryOfAyush @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |

    6628108.4K viewsView on X
  • Aug 26, 20262.0x their median

    मजबूत आधार, बेहतर संतुलन की ओर एक कदम! ताड़ासन खड़े होकर किया जाने वाला सरल योगासन है। इसके अभ्यास से शरीर में स्थिरता आती है और संतुलन बेहतर होता है। इसे अपनी दिनचर्या में शामिल करें। सावधानी: आर्थराइटिस, वैरिकोज वेन्स या चक्कर आने जैसी समस्या वाले लोग एड़ियों पर ऊपर उठने का प्रयास न करें। #Yoga365 #YogaForWellness #Tadasana #YogaPractice #HealthyLiving #AyushForHealth #Wellness @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi

    6123114.5K viewsView on X
  • Aug 24, 20262.0x their median

    Find strength and flexibility through Ustrasana ! This yoga posture helps relieve back and neck pain, reduce fat over the abdomen and hip, and supports digestive and cardio-respiratory health. Make it a part of your daily yoga routine and experience its benefits. #Yoga365 #YogaForWellness #Ustrasana #MindBodyBalance #AyushForHealth #HealthyLiving @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India |@mdniy| @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi

    6124104.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ministryofayush#11thayurvedaday#ayurveda#ayurvedaday2026#ayushforall

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 42 interactions against 413K followers, an engagement rate of 0.01%. Measured over 48 original posts, its engagement rate beats 30% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.8K times each, and 1.10% of those impressions turn into an interaction. That is about 0.911% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 48 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 167 interactions, about 4.0x its own typical post. Recurring topics include #ministryofayush, #11thayurvedaday, #ayurveda.

What is Ministry of Ayush's engagement rate on X?
Ministry of Ayush (@moayush) has an engagement rate of 0.01%, based on the median interactions across 48 original posts from the last 30 days against 413,118 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, Ministry of Ayush sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @moayush have real engagement?
Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @moayush post?
Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 1.7 posts per day across the measured window.

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