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MUSICTRENDS Colombia engagement report

@musictrendscol - 232K followers on X

Measured over 90 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Middle of its size range
Per follower
0.109%
of 232K followers
Per impression
1.67%
15K views on a typical post
Reach
6.52%
of its followers see a post
Typical post
252
interactions (median)
Saved
0.03%
4 bookmarks on a typical post
Posting rate
3.8/day
active 23% of days
Peak time
14:00 UTC
Tuesday

A typical post picks up 252 interactions against 232K followers, an engagement rate of 0.109%. Measured over 90 original posts, its engagement rate beats 60% of 21,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.67% of those impressions turn into an interaction. That is about 6.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 90 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 4.9K interactions, about 19x its own typical post. Recurring topics include #estendencia, #fep2027, #estrenos.

Measured over 90 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #estendencia, #fep2027, #estrenos.

Compared with accounts its own size

MUSICTRENDS Colombia's engagement rate beats 60% of the tracked X accounts closest to it in follower count (21,874 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 57% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.109%, MUSICTRENDS Colombia sits above the 25th percentile of the 219,253 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.149%.

p100.004%
p250.025%
p50 (median)0.149%
p750.706%
p902.63%
p9982.4%
Engagement rate as a share of followers, across the 219,253 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,693 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.706%
90th percentile2.63%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link8% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 191 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 29, 202619x their median

    Más de 30.000 personas en fila para cada una de las fechas de BTS en Colombia 🇨🇴🚨 Hubiéramos llenado esa tercera fecha SOBRADO 😭

    4.4K3949157103K viewsView on X
  • Sep 28, 202617x their median

    #UPDATE: Por ajustes de producción y entradas canceladas debido a violación de los términos de compra, un número muy limitado de entradas estará disponible para los shows de BTS en Colombia 🇨🇴 MAÑANA a las 3pm en @Ticketmastercol 🎫🚨 Aquí todos los detalles 👇🏻 https://t.co/UAkEYI093V

    3.6K45553147207K viewsView on X
  • Sep 30, 202614x their median

    YA VIENENNNNNNN 🇨🇴💜 https://t.co/TYL1gNDQEV

    3.1K418236856K viewsView on X
  • Sep 10, 202614x their median

    Un poquito del cierre de Straycity en Bogotá 🥹 Definitivamente la energía de STAY se sintió fuerte @Stray_Kids @infostaycol @StraykidsCol_ https://t.co/TQfQD5cKej

    2.9K6376730K viewsView on X
  • Sep 29, 202612x their median

    #UPDATE: A esta hora se desmonta el nombre “Movistar” del Movistar Arena. El fin de una era 😱 📸: Laura Lesmes para @ELTIEMPO https://t.co/4KIB3aCpgQ

    2.9K675873209K viewsView on X
  • Sep 8, 202612x their median

    En los casi 10 años que llevamos con MUSICTRENDS, tal vez Stray Kids y BTS han estado siempre en el top de los artistas que siempre pedían para Colombia 🇨🇴 Se lee y suena increíble decir que VAMOS A VER A AMBOS GRUPOS EN UN LAPSO MENOR DE 30 DÍAS 🥹 ¡Este triunfo será siempre de ustedes lxs fans! A disfrutarse como nunca esos shows 🙌🏻

    2.6K298431849K viewsView on X
  • Sep 10, 202610x their median

    ¡QUÉ ENERGÍA! ¡QUÉ SHOWSAZOOOO! 🔥 @Stray_Kids @infostaycol @StraykidsCol_ https://t.co/vdnztptv5B

    2.1K46211022K viewsView on X
  • Sep 29, 20269.1x their median

    Ya hay más de 60.000 personas en fila por cada fecha de BTS en Colombia 🇨🇴🚨 ¡Con 120.000 personas se habrían logrado casi 3 estadios más!

    2.0K1936263103K viewsView on X
  • Sep 9, 20267.5x their median

    #EsTendencia: Harry Styles confirma via mail que revelará oficialmente las ciudades finales para la gira 'Together Together' mañana, 10 de septiembre 🚨 Cruzando dedos pasa que alguna o varias ciudades latinoamericanas lo hayan logrado 🤞🏻 https://t.co/KvMGpYtHxd

    1.7K80276065K viewsView on X
  • Sep 29, 20267.5x their median

    Después de más de una década de música, Monsieur Periné anunció a través de sus redes sociales su separación. 💔 https://t.co/Jmz1oQlhDB

    1.6K5586125263K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#estendencia#fep2027#estrenos#update#straycity

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 252 interactions against 232K followers, an engagement rate of 0.109%. Measured over 90 original posts, its engagement rate beats 60% of 21,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.67% of those impressions turn into an interaction. That is about 6.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 90 posts sampled, 92% carry an image or video, 8% are part of a thread and 8% link out. The account's strongest tracked post pulled 4.9K interactions, about 19x its own typical post. Recurring topics include #estendencia, #fep2027, #estrenos.

What is MUSICTRENDS Colombia's engagement rate on X?
MUSICTRENDS Colombia (@musictrendscol) has an engagement rate of 0.109%, based on the median interactions across 90 original posts from the last 30 days against 231,818 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.109%, MUSICTRENDS Colombia sits above the 25th percentile of the 219,253 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @musictrendscol have real engagement?
Its engagement rate beats 60% of the tracked X accounts closest to it in follower count (21,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @musictrendscol post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 3.8 posts per day across the measured window.

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