my morning jacket engagement report
@mymorningjacket - 87K followers on X
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 38 interactions against 87K followers, an engagement rate of 0.044%. Posts are seen about 4.9K times each, and 0.778% of those impressions turn into an interaction. That is about 5.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 319 interactions, about 8.4x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.044%, my morning jacket sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Apr 6, 20268.4x their median
Cannot believe it’s been 25 years of ‘At Dawn’!!! Seems like only yesterday we were wee babes out on the farm in Shelbyville, KY, having fun trying to make our silly rock and roll dreams come true. https://t.co/VQ9AQqHDEa
- Jan 19, 20263.7x their median
no matter what song, no matter what time - whether it was “I Know You Rider,” “Brown Eyed Woman,” “Dear Prudence,” “Knockin’ On Heaven’s Door,” or anything in-between... Bobby was always game in his wild wizardly way to give it a shot without an ounce of fear or pretension.
- Jul 23, 20262.5x their median
We're honored to be part of Heart of Gold: The Songs of Neil Young, alongside an incredible group of artists, each offering a personal interpretation of Neil Young's work. https://t.co/4448Hf2xL0
- Mar 26, 2026
The Fillmore. Anyone who knows us, knows what a sacred place this is to the band, and to music in general. All of the history. All of the legends. All of the peace, love, and mind-blowing music created by so many artists within those hallowed walls over so many years. https://t.co/GUhr21TjEH
- Jun 12, 2026
Bonnaroo! What a great festival filled with so much magic, love, and light. Reflecting on all the times we have been there— such fun journeys with so many sweet souls. Stay safe and lean into the peace and love this weekend☮️💟🕊️✨ https://t.co/32ZeAsPxym
- May 29, 2026
“Peacelands” is an imaginary land of peace, friendship, and equality first envisioned by Louisville artist Mark Anthony Mulligan. It’s a place where everyone is safe and free and feels equal and at home in this vast world, a place where folks listen to and love one another. https://t.co/bWtjUFKtV2
- Apr 16, 2026
We put a lot of love into these 2 new merch items: a skate deck with psychedelic artwork designed by Don Pendleton, and a metal t-shirt designed by Danny Cash that lights up when the lights go down. https://t.co/2kxKW1IBKI
- Jul 22, 2026
Festival season is upon us! We are incredibly excited to announce that we'll be performing at Hardly Strictly Bluegrass this year, and we're counting down the days until we get to see you there. https://t.co/qzklr01MBF
- Apr 7, 2026
The road keeps calling and we keep answering. We have two more festivals to add to our 2027 line up - @HulaweenFL and Hoochenanny! We can’t wait for this year’s shows and to see your faces again, it’s going to be a peaceful and joyful reunion! https://t.co/dhGiLx1DOy
- Aug 3, 2026
Moments like this don't come often enough. Reflecting back on this performance from @mmjobh 2024 makes us so excited about 2027, counting down the days! Grab your tickets at the link: https://t.co/JpLNpM6Pkl https://t.co/Y6fvoNRyKx
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 38 interactions against 87K followers, an engagement rate of 0.044%. Posts are seen about 4.9K times each, and 0.778% of those impressions turn into an interaction. That is about 5.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 319 interactions, about 8.4x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is my morning jacket's engagement rate on X?
- my morning jacket (@mymorningjacket) has an engagement rate of 0.044%, based on the median interactions across 1 original posts from the last 30 days against 86,714 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.044%, my morning jacket sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mymorningjacket have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @mymorningjacket post?
- Most posts go out around 21:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.