NASA HQ PHOTO engagement report
@nasahqphoto - 2.9M followers on X
Measured over 6 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 889 interactions against 2.9M followers, an engagement rate of 0.031%. Posts are seen about 132K times each, and 0.672% of those impressions turn into an interaction. That is about 4.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 46K interactions, about 52x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 1, 2026.
Where this sits in the catalog
At 0.031%, NASA HQ PHOTO sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Apr 2, 202652x their median
Check out the first pictures of the #Artemis II launch from our remote cameras. Keep checking back for more! 📷 https://t.co/0AEy2WWeQo https://t.co/gOTItZnucJ
- Apr 11, 202620x their median
Welcome home Reid, Victor, Christina, and Jeremy!Check out pictures from the return of the #Artemis II! 📷: https://t.co/mG3LANO8ci https://t.co/Wld2OEIwmD
- Apr 12, 202612x their median
We've continued to comb through our images to find the best to share from the Artemis II return to Earth ! Check out some of the newest uploads from the HQ Photo teams coverage of #artemis II. https://t.co/mG3LANO8ci https://t.co/g5GavhUNa0
- Feb 11, 20266.6x their median
NASA’s @SpaceX Crew-12 Falcon 9 rocket and Crew Dragon spacecraft are seen at sunset earlier tonight. @NASA astronauts @Astro_Jessica and @astro_hathaway, @esa astronaut @Soph_astro, and @roscosmos cosmonaut Andrey Fedyaev are scheduled to launch to @Space_Station no earlier than Friday, Feb. 13 from Space Launch Complex 40 on Cape Canaveral Space Force Station. 📷 https://t.co/c6N3Z23GH5
- Jan 17, 20265.8x their median
SLS and Orion are on their way to Pad 39B! Check out photos as they were rolled out atop the mobile launcher! 📷 https://t.co/xHhp44Qzr4 https://t.co/0Tm21K4Si1
- Jan 1, 20267.5x their median
This evening @250Freedom_ is ringing in the New Year by illuminating the story of America, including reaching for the stars, and highlighting our achievements in space, on the Washington Monument. 🇺🇸 🚀 More Images: https://t.co/EWqXZRMrgh https://t.co/f7auiPolMd
- Jan 15, 20264.3x their median
Welcome home! #Crew11 @NASA_Astronauts Zena Cardman, Mike Fincke, JAXA (Japan Aerospace Exploration Agency) astronaut Kimiya Yui, and Roscosmos cosmonaut Oleg Platonov splashed down off the coast of California after 167 days days in space as part of Expedition 74 aboard the @Space_Station More photos: https://t.co/coff48tgMe
- Jan 18, 20263.8x their median
Check out more images of the #Artemis II rocket and Orion spacecraft as they made the 4.2 mile journey from the VAB to Launch Complex 39B! 📷 - https://t.co/xHhp44Qzr4 https://t.co/XWDUrrQxhd
- Apr 2, 20263.7x their median
Liftoff of #Artemis II on it's way to the Moon! Check out photos - https://t.co/0AEy2WWeQo https://t.co/qGfTQmDKGq
- Mar 31, 20263.5x their median
Check out images the #Artemis II crew with SLS and Orion at Launch Complex 39B as well as other images as final preparations for launch continue at @NASAKennedy 📷: https://t.co/0AEy2WWeQo https://t.co/bw93jSJ6gu
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 889 interactions against 2.9M followers, an engagement rate of 0.031%. Posts are seen about 132K times each, and 0.672% of those impressions turn into an interaction. That is about 4.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 46K interactions, about 52x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is NASA HQ PHOTO's engagement rate on X?
- NASA HQ PHOTO (@nasahqphoto) has an engagement rate of 0.031%, based on the median interactions across 6 original posts from the last 30 days against 2,856,452 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.031%, NASA HQ PHOTO sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @nasahqphoto have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @nasahqphoto post?
- Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 0.2 posts per day across the measured window.