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Natalie Brunell ⚡️ engagement report

@natbrunell - 637K followers on X

Measured over 13 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.038%
of 637K followers
Per impression
0.633%
38K views on a typical post
Reach
5.97%
of its followers see a post
Typical post
239
interactions (median)
Saved
0.066%
25 bookmarks on a typical post
Posting rate
1.97/day
active 47% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 239 interactions against 637K followers, an engagement rate of 0.038%. Measured over 13 original posts, its engagement rate beats 54% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 38K times each, and 0.633% of those impressions turn into an interaction. That is about 5.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 13 posts sampled, 69% carry an image or video, 31% are part of a thread and 31% link out. The account's strongest tracked post pulled 14K interactions, about 61x its own typical post. Recurring topics include #coldcard, #dub.

Measured over 13 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #coldcard, #dub.

Compared with accounts its own size

Natalie Brunell ⚡️'s engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.038%, Natalie Brunell ⚡️ sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 18, 202561x their median

    You helped inspire my dress @AOC, hope we can talk about Bitcoin soon 🧡 https://t.co/pSb3RiSYkJ

    12K1.1K8481711.3M viewsView on X
  • Aug 15, 202613x their median

    Theo Von wants to know when Bitcoin’s price will go back up. What should I tell him? @TheoVon https://t.co/75LEgEZa5S

    2.5K4146614182K viewsView on X
  • Jul 30, 20266.0x their median

    Jack Mallers on walking away from Twenty One: "I failed, and I own that." His message to the people who believed in him, why he calls it a failure, and the question he says the universe put to him: are you who you say you are? Thank you @jackmallers for this honest, unfiltered conversation. New episode streaming wherever you get your podcasts.

    1.2K9711221367K viewsView on X
  • Aug 21, 20265.7x their median

    Bull trap or new bull run?

    94625388591K viewsView on X
  • Aug 18, 20262.0x their median

    I’m honored to be a guest on @ddcnorma’s new Bitcoin cooking show! 🧡 https://t.co/yxPgr1Wa6t

    4122050726K viewsView on X
  • Aug 20, 2026

    I got to be the very first guest on Dishing Up Bitcoin, the new Bitcoin cooking show by @ddcnorma, which was exactly as fun as it sounds. We cooked, talked about childhood, family, and what money actually meant to us growing up. If we’re going to bring a billion people into Bitcoin, it won’t all be through charts and podcast feeds. It’ll be conversations over dinner tables between people who already trust each other. https://t.co/n7HgEPl3SK

    3041521436K viewsView on X
  • Aug 16, 2026

    Well this is a first! 😂✈️ My book, Bitcoin is for Everyone, used to orange pill aircraft dispatchers via ACARS, the messaging system used to communicate with planes. Thank you @HilsenbeckJeff! Get your signed copy at https://t.co/kwm5W2aCU5 https://t.co/W78MP1Bw32

    2491623125K viewsView on X
  • Aug 25, 2026

    Jonathan Goodman lost more than 18 bitcoins he was saving for his family in the #Coldcard hack. He shares why he isn’t angry, whether he’s joining the lawsuits forming, his opinion now of self-custody, and the lessons he took from the experience. He’s also treating what happened as a test: “It’s lit a fire under me to rebuild the savings for my children….Prove yourself. You did this once. See if you can do it again.” TIMESTAMPS: 00:00 Trailer & Intro @itscoachgoodman 00:37 The moment he found out he lost his Bitcoin 3:06 Why he trusted one device 4:33 Three backups, one flaw 5:56 How the company Coinkite responded 8:22 An hour on hold with police 13:52 What detectives told him 14:35 Telling his family 17:30 The critical error that caused $100 million losses 20:17 Class action lawsuits coming? 30:26 The risk nobody thinks to plan for 31:52 Watching the hacker move the coins 35:30 The strangers who showed up to help 38:43 Writing a book about the loss and lessons 41:11 To everyone else who lost coins 43:06 What he'd say to the founder 44:28 Will he hold his own keys again? 45:50 Why he never bet it all

    1971720543K viewsView on X
  • Aug 19, 2026

    We’re experimenting with bringing video back to The News Block 👀 The tricky part with a video news show is speed: stories can change within hours, and adding a ton of graphics and edits can slow everything down instead of just being able to hit publish after recording. So we’re keeping the video production lighter so we can get the news to you faster, without sacrificing the research and context that goes into every episode. This week you can now watch OR listen to The News Block across the podcast platforms. We’d genuinely love your feedback: do you want more video News Blocks or only if they have b-roll and other visual elements? TIMESTAMPS: 0:00 Bitcoin Jumps on Treasury Surprise 1:15 SEC's First Crypto Rulemaking 1:49 Trump's World Liberty Wins Bank Approval 2:27 Crypto CEOs Head to White House 2:48 Bitcoin-backed loans with Ledn 3:25 Strategy's Biggest STRC Buyback 3:57 Metaplanet Launches Superplanet in U.S. 4:40 MSCI Threatens Bitcoin Treasury Stocks 5:08 BlackRock Cuts IBIT In-Kind Swap Minimum 5:36 Tether's First Real Audit 6:52 Data Breaches Hit Bitcoiners 8:40 Fidelity's Coiled Spring Signal

    1671011238K viewsView on X
  • Aug 20, 2026

    Individuals have been selling their Bitcoin to institutions. Alex @Leishman of @River sees it happening in real time. We sat down in New York to talk about bear market behavior, self-custody & security on exchanges, and what he expects in the next cycle. https://t.co/7WiqmWm983

    15011114114K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#coldcard#dub

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 239 interactions against 637K followers, an engagement rate of 0.038%. Measured over 13 original posts, its engagement rate beats 54% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 38K times each, and 0.633% of those impressions turn into an interaction. That is about 5.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 13 posts sampled, 69% carry an image or video, 31% are part of a thread and 31% link out. The account's strongest tracked post pulled 14K interactions, about 61x its own typical post. Recurring topics include #coldcard, #dub.

What is Natalie Brunell ⚡️'s engagement rate on X?
Natalie Brunell ⚡️ (@natbrunell) has an engagement rate of 0.038%, based on the median interactions across 13 original posts from the last 30 days against 637,041 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.038%, Natalie Brunell ⚡️ sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @natbrunell have real engagement?
Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @natbrunell post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 1.97 posts per day across the measured window.

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