NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 engagement report
@ndmaindia - 456K followers on X
Measured over 39 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 12 interactions against 456K followers, an engagement rate of 0.003%. Measured over 39 original posts, its engagement rate beats 16% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.5K times each, and 0.34% of those impressions turn into an interaction. That is about 0.775% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 87% carry an image or video, 38% are part of a thread and 15% link out. The account's strongest tracked post pulled 30 interactions, about 2.5x its own typical post. Recurring topics include #ndma, #disasterpreparedness, #drr.
Measured over 39 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #ndma, #disasterpreparedness, #drr.
Compared with accounts its own size
NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 8, 20262.5x their median
India and Philippines commenced the Joint Disaster Management Tabletop Exercise in Quezon City to strengthen bilateral preparedness and response cooperation. #PMO #HMO #IndiaPhilippines #DisasterManagement #NDMA #NDRF #Preparedness #DRR https://t.co/ykwKPahju2
- Aug 17, 20262.3x their median
Aapda Mitras attended the “At Home” reception hosted by the Hon’ble President of India at Rashtrapati Bhavan. This gesture recognises the dedicated efforts of Aapda Mitra volunteers across the country towards strengthening community resilience & making India disaster-resilient. https://t.co/e6fEPEXA3U
- Aug 19, 20262.1x their median
A Tabletop Exercise (TTEx) was conducted in Kolkata on 17 August as part of the State-Level Mock Ex on Oil & Chemical Disasters in West Bengal It brought together State & Central Govt. agencies, institutions & IIT Kharagpur to strengthen coordination, preparedness and response https://t.co/wrbkKQYDQg
- Aug 6, 20262.1x their median
The Joint Philippines-India Disaster Management Exercise 2026 — a bilateral TTEx on HADR — commenced on 05 August 26 at Camp Gen Emilio Aguinaldo, Quezon City, with teams from @ndmaindia & @NDRFHQ joining OCD, @NDRRMC_OpCen & AFP to strengthen disaster-response interoperability. https://t.co/wY9ggsiUZJ
- Aug 17, 20262.0x their median
Aapda Mitra volunteers from Churachandpur district, Manipur, proudly participated in the Independence Day parade. Their presence showcased the spirit of community service and demonstrated how citizens can contribute to safety, solidarity and resilience in their communities. https://t.co/gAxvtoZfu0
- Aug 11, 20261.9x their median
Aapda Mitras are actively supporting the district administration in relief & response operations during Assam Floods 2026 across Darrang, Sivasagar & Nagaon districts. Their dedicated efforts on the ground are helping communities in need & strengthening local disaster response. https://t.co/Jn2fC4vDEx
- Aug 11, 20261.9x their median
Yuva Aapda Mitra Scheme: During the 7-day training programme, 150 volunteers received hands-on training in First Aid and CPR at the Home Guard Office, Darikhana, Jabalpur, Madhya Pradesh, under the aegis of @ndmaindia and @mpsdma https://t.co/LYjf0lu0un
- Aug 27, 20261.6x their median
Yuva Aapda Mitra Scheme: Seven-day residential training program was successfully conducted at Lalit Narayan Mithila University, Darbhanga, in which 200 @_NSSIndia volunteers from Madhubani district participated. #YAMS #volunteerism #disasterpreparedness https://t.co/vfcCbfhscV
- Aug 21, 20261.6x their median
India & Sri Lanka strengthen cooperation on DRR. Under the MoU between NCGG & Govt. of Sri Lanka, @ndmaindia hosted an interactive DRR session chaired by Ms Rita Missal, Member, NDMA for Sri Lankan Civil Servants participating in the capacity-building prog. for 1,500 officials. https://t.co/zRFDW0tQgD
- Aug 14, 20261.6x their median
The spirit of #VandeMataram resonates with the ideals enshrined in our Constitution. Ms. Rita Missal, Member, NDMA, recalled “We, the People” and the foundational values of justice, liberty, equality and fraternity—values that strengthen our unity and democratic spirit. #NDMA https://t.co/J30MwoKbAo
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12 interactions against 456K followers, an engagement rate of 0.003%. Measured over 39 original posts, its engagement rate beats 16% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.5K times each, and 0.34% of those impressions turn into an interaction. That is about 0.775% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 87% carry an image or video, 38% are part of a thread and 15% link out. The account's strongest tracked post pulled 30 interactions, about 2.5x its own typical post. Recurring topics include #ndma, #disasterpreparedness, #drr.
- What is NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳's engagement rate on X?
- NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 (@ndmaindia) has an engagement rate of 0.003%, based on the median interactions across 39 original posts from the last 30 days against 455,658 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ndmaindia have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ndmaindia post?
- Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 2 posts per day across the measured window.