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NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 engagement report

@ndmaindia - 456K followers on X

Measured over 39 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 456K followers
Per impression
0.34%
3.5K views on a typical post
Reach
0.78%
of its followers see a post
Typical post
12
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2/day
active 57% of days
Peak time
11:00 UTC
Friday

A typical post picks up 12 interactions against 456K followers, an engagement rate of 0.003%. Measured over 39 original posts, its engagement rate beats 16% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.5K times each, and 0.34% of those impressions turn into an interaction. That is about 0.775% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 87% carry an image or video, 38% are part of a thread and 15% link out. The account's strongest tracked post pulled 30 interactions, about 2.5x its own typical post. Recurring topics include #ndma, #disasterpreparedness, #drr.

Measured over 39 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #ndma, #disasterpreparedness, #drr.

Compared with accounts its own size

NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 8, 20262.5x their median

    India and Philippines commenced the Joint Disaster Management Tabletop Exercise in Quezon City to strengthen bilateral preparedness and response cooperation. #PMO #HMO #IndiaPhilippines #DisasterManagement #NDMA #NDRF #Preparedness #DRR https://t.co/ykwKPahju2

    199204.9K viewsView on X
  • Aug 17, 20262.3x their median

    Aapda Mitras attended the “At Home” reception hosted by the Hon’ble President of India at Rashtrapati Bhavan. This gesture recognises the dedicated efforts of Aapda Mitra volunteers across the country towards strengthening community resilience & making India disaster-resilient. https://t.co/e6fEPEXA3U

    244003.8K viewsView on X
  • Aug 19, 20262.1x their median

    A Tabletop Exercise (TTEx) was conducted in Kolkata on 17 August as part of the State-Level Mock Ex on Oil & Chemical Disasters in West Bengal It brought together State & Central Govt. agencies, institutions & IIT Kharagpur to strengthen coordination, preparedness and response https://t.co/wrbkKQYDQg

    194204.8K viewsView on X
  • Aug 6, 20262.1x their median

    The Joint Philippines-India Disaster Management Exercise 2026 — a bilateral TTEx on HADR — commenced on 05 August 26 at Camp Gen Emilio Aguinaldo, Quezon City, with teams from @ndmaindia & @NDRFHQ joining OCD, @NDRRMC_OpCen & AFP to strengthen disaster-response interoperability. https://t.co/wY9ggsiUZJ

    205003.5K viewsView on X
  • Aug 17, 20262.0x their median

    Aapda Mitra volunteers from Churachandpur district, Manipur, proudly participated in the Independence Day parade. Their presence showcased the spirit of community service and demonstrated how citizens can contribute to safety, solidarity and resilience in their communities. https://t.co/gAxvtoZfu0

    195002.9K viewsView on X
  • Aug 11, 20261.9x their median

    Aapda Mitras are actively supporting the district administration in relief & response operations during Assam Floods 2026 across Darrang, Sivasagar & Nagaon districts. Their dedicated efforts on the ground are helping communities in need & strengthening local disaster response. https://t.co/Jn2fC4vDEx

    175104.4K viewsView on X
  • Aug 11, 20261.9x their median

    Yuva Aapda Mitra Scheme: During the 7-day training programme, 150 volunteers received hands-on training in First Aid and CPR at the Home Guard Office, Darikhana, Jabalpur, Madhya Pradesh, under the aegis of @ndmaindia and @mpsdma https://t.co/LYjf0lu0un

    149004.2K viewsView on X
  • Aug 27, 20261.6x their median

    Yuva Aapda Mitra Scheme: Seven-day residential training program was successfully conducted at Lalit Narayan Mithila University, Darbhanga, in which 200 @_NSSIndia volunteers from Madhubani district participated. #YAMS #volunteerism #disasterpreparedness https://t.co/vfcCbfhscV

    126104.3K viewsView on X
  • Aug 21, 20261.6x their median

    India & Sri Lanka strengthen cooperation on DRR. Under the MoU between NCGG & Govt. of Sri Lanka, @ndmaindia hosted an interactive DRR session chaired by Ms Rita Missal, Member, NDMA for Sri Lankan Civil Servants participating in the capacity-building prog. for 1,500 officials. https://t.co/zRFDW0tQgD

    135014.0K viewsView on X
  • Aug 14, 20261.6x their median

    The spirit of #VandeMataram resonates with the ideals enshrined in our Constitution. Ms. Rita Missal, Member, NDMA, recalled “We, the People” and the foundational values of justice, liberty, equality and fraternity—values that strengthen our unity and democratic spirit. #NDMA https://t.co/J30MwoKbAo

    163003.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ndma#disasterpreparedness#drr#vandemataram#disastermanagement

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 456K followers, an engagement rate of 0.003%. Measured over 39 original posts, its engagement rate beats 16% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.5K times each, and 0.34% of those impressions turn into an interaction. That is about 0.775% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 39 posts sampled, 87% carry an image or video, 38% are part of a thread and 15% link out. The account's strongest tracked post pulled 30 interactions, about 2.5x its own typical post. Recurring topics include #ndma, #disasterpreparedness, #drr.

What is NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳's engagement rate on X?
NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 (@ndmaindia) has an engagement rate of 0.003%, based on the median interactions across 39 original posts from the last 30 days against 455,658 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, NDMA India | राष्ट्रीय आपदा प्रबंधन प्राधिकरण 🇮🇳 sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ndmaindia have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ndmaindia post?
Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 2 posts per day across the measured window.

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