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Nokia engagement report

@nokia - 1.8M followers on X

Measured over 11 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 1.8M followers
Per impression
0.599%
17K views on a typical post
Reach
0.96%
of its followers see a post
Typical post
104
interactions (median)
Saved
0.035%
6 bookmarks on a typical post
Posting rate
0.67/day
active 47% of days
Peak time
08:00 UTC
Monday

A typical post picks up 104 interactions against 1.8M followers, an engagement rate of 0.006%. Measured over 11 original posts, its engagement rate beats 38% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.599% of those impressions turn into an interaction. That is about 0.959% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video, 45% are part of a thread and 45% link out. The account's strongest tracked post pulled 807 interactions, about 7.8x its own typical post. Recurring topics include #nokia, #advancingconnectivity, #aisupercycle.

Measured over 11 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #nokia, #advancingconnectivity, #aisupercycle.

Compared with accounts its own size

Nokia's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Nokia sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 15, 20267.8x their median

    We are launching the industry’s first commercial AI-native #AIRAN platform built on @NVIDIA accelerated computing, marking one of the most significant shifts in radio network architecture in decades and providing operators with a practical path to AI Native Networks. Read more: https://t.co/PrUgaA4rzc

    647972934148K viewsView on X
  • May 29, 20264.5x their median

    70% That's the share of data center capacity expected to support AI by 2030. Data centers need power, cooling, and space, but most of all a network - networks make AI possible. Nokia builds that network. Find out more → https://t.co/uUNytkIRKy #Nokia #DataCenter #AIInfrastructure #CloudNetworks

    3445123749K viewsView on X
  • Jul 23, 20264.1x their median

    Today we announced our Q2 2026 financial results, demonstrating solid performance and clear momentum, particularly in AI & Cloud. As AI evolves, trusted connectivity becomes even more critical and we are delivering market leading innovation that helps customers differentiate and capture value in this new era. Read full report: https://t.co/rwBSx9L6QZ #QComms #TeamNokia

    357519749K viewsView on X
  • Jul 23, 20263.9x their median

    Our President & CEO @JustinHotard joined @CNBC to discuss our Q2 results and how we’re scaling connectivity for the AI era! 📊 Watch the clip 👇 #Nokia #QComms https://t.co/tSRgRRcBHj

    333481015446K viewsView on X
  • Jun 25, 20263.4x their median

    Nokia Defense is partnering with the Finnish Border Guard to develop next-generation counter-drone capabilities: https://t.co/bVMHYlPwXB We will provide the intelligent connectivity and sensing tech to link patrol vehicles, boats, and command systems for real-time situational awareness across land and sea. #NokiaDefense #BorderSecurity #DefenseTech Photo: @rajavartijat

    29339318144K viewsView on X
  • Aug 3, 20262.2x their median

    Global network traffic isn't just growing… it's changing shape. 🌐⚡ AI is kicking off a supercycle as big as the internet itself and we're breaking it down in a 4-part video series. This is Part 1 🎬 Follow along for Generative, Agentic & Physical AI next 👀 #Nokia #AdvancingConnectivity #ConnectingIntelligence

    1832911895K viewsView on X
  • Jul 21, 20262.2x their median

    With AI-RAN, we deliver twice the #spectralefficiency by 2028. Combining #anyRAN software, advanced #AI algorithms and accelerated computing from partners like @NVIDIA, we enable software-speed improvements in RAN. Discover more: https://t.co/ydyc57K2Bu https://t.co/Iq6eHYUoLp

    1843210453K viewsView on X
  • Jul 28, 20262.1x their median

    Proud to join @NVIDIA and other industry leaders in the Open Secure AI Alliance. Trusted AI starts with trusted connectivity. As AI scales, security, trust and open collaboration will be essential to building the secure, high-performance networks that power the AI era. Together, we're helping build the trusted foundation AI needs to scale with confidence. #OpenSecureAIAlliance #TeamNokia https://t.co/CLyFwY2ByL

    188268030K viewsView on X
  • Jul 16, 20262.0x their median

    Are you ready for the next big transformation of RAN?​ Learn about the next era of radio with @iPallaviMahajan, our Chief Technology and AI Officer, to learn how we are helping shape the next phase of the #AI era with the industry’s first AI-native RAN platform co-created with @NVIDIA: https://t.co/frLMvH3ExT ​ #AIRAN

    1563117425K viewsView on X
  • Jun 9, 20262.0x their median

    Leading a new era of sovereign intelligence from space. ICEYE Series F funding round exceeds €1B, led by @generalatlantic, at a valuation of over €10B. Read more: https://t.co/vwoeEY9euM https://t.co/MswdhtZq2K

    1592821952K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nokia#advancingconnectivity#aisupercycle#connectingintelligence#automation

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 104 interactions against 1.8M followers, an engagement rate of 0.006%. Measured over 11 original posts, its engagement rate beats 38% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.599% of those impressions turn into an interaction. That is about 0.959% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video, 45% are part of a thread and 45% link out. The account's strongest tracked post pulled 807 interactions, about 7.8x its own typical post. Recurring topics include #nokia, #advancingconnectivity, #aisupercycle.

What is Nokia's engagement rate on X?
Nokia (@nokia) has an engagement rate of 0.006%, based on the median interactions across 11 original posts from the last 30 days against 1,809,784 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Nokia sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nokia have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @nokia post?
Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.67 posts per day across the measured window.

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