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Nonprofit Tech for Good engagement report

@nonprofitorgs - 723K followers on X

Measured over 24 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 723K followers
Per impression
0.419%
1.1K views on a typical post
Reach
0.15%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.9/day
active 60% of days
Peak time
00:00 UTC
Friday

A typical post picks up 4 interactions against 723K followers, an engagement rate of 0.001%. Measured over 24 original posts, its engagement rate beats 7% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.419% of those impressions turn into an interaction. That is about 0.149% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 24 posts sampled, 92% carry an image or video and 100% link out. The account's strongest tracked post pulled 98 interactions, about 25x its own typical post.

Measured over 24 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Nonprofit Tech for Good's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Nonprofit Tech for Good sits below the 10th percentile of the 37,350 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 30, 202625x their median

    The 2026 Certificate in AI for Marketing & Fundraising starts October 21! https://t.co/S85ot0hNXm ✅ The three-webinar program provides an honest, practical approach to using AI and illuminates why AI literacy is a must-have skill for 2026 and onward. https://t.co/woDcvQs78E

    1180701.7K viewsView on X
  • Aug 19, 20263.8x their median

    Donor acquisition is one of the most important parts of a fundraiser's job! Follow these four donor acquisition tips based on data from 2,000+ donors to grow your community of dedicated supporters: https://t.co/oOVjYb4is3 ✅ https://t.co/TVNWMuxRQS

    113101.3K viewsView on X
  • Aug 22, 20262.3x their median

    Nonprofit donation form templates are pre-designed, reusable donation form layouts that help nonprofits launch campaigns faster, increase conversion rates, and grow recurring giving: https://t.co/ehfbqxCYGi ✅ https://t.co/YjxEeHUusy

    72001.5K viewsView on X
  • Aug 21, 20262.3x their median

    Agentic AI is Coming to Nonprofit Fundraising. Is Your Data Ready? https://t.co/UqgHSGrJxG ✅ The future won’t belong to nonprofits with the most AI tools. It will belong to those whose AI has the most comprehensive understanding of its donors. https://t.co/mnHgQBHvvd

    81001.1K viewsView on X
  • Aug 18, 20262.3x their median

    Agentic AI is Coming to Nonprofit Fundraising. Is Your Data Ready? https://t.co/UqgHSGrJxG ✅ The future won’t belong to nonprofits with the most AI tools. It will belong to those whose AI has the most comprehensive understanding of its donors. https://t.co/nQSm1yX0xO

    63001.0K viewsView on X
  • Aug 14, 20261.8x their median

    Only 18% of first-time donors ever give again, meaning that for every 100 new people who give you $5, 82 of them walk away forever. But the math changes dramatically when you introduce AI-empowered retention and upgrade strategies: https://t.co/40Fn0i8Yrt via @ClickandPledge ✅ https://t.co/RcUSKptvoo

    5200886 viewsView on X
  • Aug 14, 20261.8x their median

    Donors aren’t rejecting AI. Rather, they’re asking questions about how it is being used. Is it transparent? Does it make their experience better? As long as AI is used responsibly, your donors may be more ready for AI than you think. https://t.co/KOPAErYjnq via @Blackbaud ✅ https://t.co/AI7aae7pu6

    51011.4K viewsView on X
  • Aug 24, 20261.5x their median

    97% of the value of a sustainer arrives after their first recurring gift. The first gift is not the finish line. It is the down payment on a relationship that, cultivated well, will last for years and grow along the way: https://t.co/SheQgsnvmF ✅ https://t.co/li7OtNjQJe

    51001.1K viewsView on X
  • Aug 14, 20261.5x their median

    Download The Sustainable Giving Growth Blueprint to receive a practical, step-by-step roadmap used by hundreds of nonprofits to grow their recurring giving programs: https://t.co/9bVfItLgVm ✅ https://t.co/5PBYfnfQMO

    15001.1K viewsView on X
  • Aug 23, 2026

    Donor acquisition is one of the most important parts of a fundraiser's job! Follow these four donor acquisition tips based on data from 2,000+ donors to grow your community of dedicated supporters: https://t.co/oOVjYb4is3 ✅ https://t.co/W5aGjbijhw

    22011.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 4 interactions against 723K followers, an engagement rate of 0.001%. Measured over 24 original posts, its engagement rate beats 7% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.419% of those impressions turn into an interaction. That is about 0.149% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 24 posts sampled, 92% carry an image or video and 100% link out. The account's strongest tracked post pulled 98 interactions, about 25x its own typical post.

What is Nonprofit Tech for Good's engagement rate on X?
Nonprofit Tech for Good (@nonprofitorgs) has an engagement rate of 0.001%, based on the median interactions across 24 original posts from the last 30 days against 722,542 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Nonprofit Tech for Good sits below the 10th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @nonprofitorgs have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @nonprofitorgs post?
Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 1.9 posts per day across the measured window.

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