now.arsenal engagement report
@now_arsenaI - 527K followers on X
Measured over 44 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 6.4K interactions against 527K followers, an engagement rate of 1.21%. Measured over 44 original posts, its engagement rate beats 97% of 4,273 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 135K times each, and 4.73% of those impressions turn into an interaction. That is about 25.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 44 posts sampled, 77% carry an image or video and 20% link out. The account's strongest tracked post pulled 36K interactions, about 5.6x its own typical post.
Measured over 44 original posts from a 30-day window, last computed on August 27, 2026.
Compared with accounts its own size
now.arsenal's engagement rate beats 97% of the tracked X accounts closest to it in follower count (4,273 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 90% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.21%, now.arsenal sits above the 75th percentile of the 41,299 accounts in this comparison. That places it in the top 25% band, which runs 0.445% to 2.07%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.013% |
| 50th percentile | 0.083% |
| 75th percentile | 0.445% |
| 90th percentile | 2.07% |
| 99th percentile | 144.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 58K |
| 01:00 UTC | -2% | 59K |
| 02:00 UTC | -3% | 57K |
| 03:00 UTC | -4% | 61K |
| 04:00 UTC | -6% | 49K |
| 05:00 UTC | -4% | 48K |
| 06:00 UTC | -5% | 55K |
| 07:00 UTC | -4% | 59K |
| 08:00 UTC | -4% | 69K |
| 09:00 UTC | -4% | 80K |
| 10:00 UTC | -3% | 83K |
| 11:00 UTC | -3% | 90K |
| 12:00 UTC | -2% | 99K |
| 13:00 UTC | -2% | 108K |
| 14:00 UTC | -4% | 111K |
| 15:00 UTC | -2% | 115K |
| 16:00 UTC | -4% | 112K |
| 17:00 UTC | -3% | 104K |
| 18:00 UTC | -2% | 97K |
| 19:00 UTC | -2% | 92K |
| 20:00 UTC | -1% | 86K |
| 21:00 UTC | -1% | 76K |
| 22:00 UTC | -2% | 65K |
| 23:00 UTC | -1% | 59K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 254K |
| Monday | +2% | 326K |
| Tuesday | -2% | 350K |
| Wednesday | -4% | 312K |
| Thursday | -2% | 265K |
| Friday | -3% | 274K |
| Saturday | +3% | 248K |
Best tweets
- Aug 26, 20265.6x their median
Jobe trying to name all the clubs that have won the Champions League. 📽️💛 https://t.co/NLMVa7bWoH
- Aug 22, 20262.6x their median
The last time Arsenal opened a league season at home to Coventry City, in 1993, the Gunners ended the season winning a European trophy. https://t.co/3pbqi2iTVp
- Aug 23, 20262.3x their median
He joined us from the fourth division in Brazil for £6million in 2019. Seven years later, Gabriel Martinelli might potentially leave Arsenal this summer and if he does, he leaves a Premier League Champion. The 25-year-old was the club’s top scorer in the Champions League last season on the road to the final. He scored one Premier League goal and it came against Manchester City in the last minute to salvage a point. His contribution to this football club, when we were at our lowest, will never be forgotten. If the journey does come to an end this summer, Gabriel Martinelli, thank you. You will always be one of us. ❤️
- Aug 26, 20262.1x their median
William Saliba has ONLY lost 16 games throughout his entire Premier League career. Absolutely mental. 🤯 https://t.co/m6At1iC8tj
- Aug 22, 20262.0x their median
😂😂😂😂😂 https://t.co/Aud8ljZeK1
- Aug 24, 20261.9x their median
William Saliba is the only player to be named in the last four PFA Premier League team of the years. He is set to be included in the 2025/26 team, as per @HandofArsenal. https://t.co/VGHmbU9WuC
- Aug 25, 20261.8x their median
No one does it like us. PFA awards… The Arsenal have arrived. https://t.co/iVEoJgjhu1
- Aug 24, 20261.8x their median
Thiero Barry has changed his Instagram profile picture… He actually loves us!😂😂😂 https://t.co/s0oJmkd78g
- Aug 23, 20261.6x their median
These guys are punching Leandro Trossard in the face over there in Turkey. 🤯 https://t.co/2Wz2JWdYSE
- Aug 23, 20261.5x their median
The UEFA Champions League draw for the league phase will take place this Thursday, 27th August, at 17:00 BST. The journey for Europe’s prize starts again. We’re ready to go one further. 🫡 https://t.co/MOmAJtjxkP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6.4K interactions against 527K followers, an engagement rate of 1.21%. Measured over 44 original posts, its engagement rate beats 97% of 4,273 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 135K times each, and 4.73% of those impressions turn into an interaction. That is about 25.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 44 posts sampled, 77% carry an image or video and 20% link out. The account's strongest tracked post pulled 36K interactions, about 5.6x its own typical post.
- What is now.arsenal's engagement rate on X?
- now.arsenal (@now_arsenaI) has an engagement rate of 1.21%, based on the median interactions across 44 original posts from the last 30 days against 527,396 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.21%, now.arsenal sits above the 75th percentile of the 41,299 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @now_arsenaI have real engagement?
- Its engagement rate beats 97% of the tracked X accounts closest to it in follower count (4,273 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @now_arsenaI post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 2.03 posts per day across the measured window.