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NTV UGANDA engagement report

@ntvuganda - 2.8M followers on X

Measured over 945 original posts from a 30-day window, last computed on October 31, 2026.

Engagement

Per follower
0.001%
of 2.8M followers
Per impression
0.244%
7.4K views on a typical post
Reach
0.26%
of its followers see a post
Typical post
18
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
31.87/day
active 103% of days
Peak time
17:00 UTC
Saturday

A typical post picks up 18 interactions against 2.8M followers, an engagement rate of 0.001%. Posts are seen about 7.4K times each, and 0.244% of those impressions turn into an interaction. That is about 0.265% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 945 posts sampled, 65% carry an image or video and 47% link out. The account's strongest tracked post pulled 7.6K interactions, about 422x its own typical post. Recurring topics include #ntvnews, #morningatntv, #ntvsportknights.

Measured over 945 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #ntvnews, #morningatntv, #ntvsportknights.

Where this sits in the catalog

At 0.001%, NTV UGANDA sits below the 10th percentile of the 217,745 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.704%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 217,745 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,722 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.704%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video65% of posts+111%+108% to +115%34K
Outbound link47% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 65% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 211 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 27, 2026422x their median

    BREAKING NEWS His Majesty the Omukama of Tooro, King Oyo Nyimba Kabamba Iguru Rukidi IV, has died. #NTVNews https://t.co/bP57VLtf4C

    6.0K900556177225K viewsView on X
  • Sep 4, 2026302x their median

    Princess Ruth Komuntale’s husband, Philip Farquharson, and their son were among those present when the remains of the late Omukama, His Majesty Oyo Rukidi IV, were returned to Uganda. #NTVNews https://t.co/2b9BprVfsb

    5.3K151224275K viewsView on X
  • Sep 7, 2026295x their median

    WATCH: A group of expelled Ugandans arrives at the Busia border following an executive order by Kenyan President Dr. William Samoei Ruto directing non-nationals operating small businesses in Kenya to leave the country. #NTVNews 📹 Awori David https://t.co/OfYispwVCf

    4.3K572310147376K viewsView on X
  • Aug 27, 2026257x their median

    JUST IN: The Tooro Kingdom has officially announced that His Majesty, Omukama Oyo Nyimba Kabamba Iguru Rukidi IV, is currently in critical condition, prompting an outpouring of prayers and support. #NTVNews In a statement shared on X, Tooro Kingdom Prime Minister Calvin Armstrong Rwomiire Akiiki urged the public to remain calm and avoid spreading rumors, speculation, or unverified information regarding the King’s health.

    4.1K35818517218K viewsView on X
  • Sep 10, 2026249x their median

    JUST IN : The sons of Omusuuga Charles Kamurasi have accused unnamed "self-seekers" of hijacking their father, insisting that King Oyo's will supersedes any prior will and is binding on everyone. "We disagree with our own father, and it's surprising that he has taken that turn. The will of the king, Omukama Oyo, supersedes any will that existed in the past." #NTVNews

    3.6K55725178274K viewsView on X
  • Sep 9, 2026231x their median

    UPDATE: The late King Oyo’s family has rejected this evening’s announcement of the next King. Princess Ruth Komuntale called it disappointing, saying it came before ongoing consultations led by Gender Minister Henry Tumukunde had concluded. #NTVNews https://t.co/N0RdCfeIlY

    3.5K41516740156K viewsView on X
  • Oct 11, 2026215x their median

    A trader, Edris Ssekindi, has been shot dead by three unknown assailants in Kyengera, Wakiso District, at about 10 pm on Saturday as he travelled home from work. Eyewitnesses, including his son who was with him, say the assailants fled without taking anything. #NTVNews 📹: Vincent Kato

    3.5K2827422267K viewsView on X
  • Sep 24, 2026211x their median

    A woman who was taken in by police in connection with the death of legendary Afrigo Band founder and saxophonist Moses Matovu has been taken back to the scene of crime as investigations continue. #NTVNews 📷@lbrahim_kavuma https://t.co/l1FT6q9Drt

    3.4K22715645336K viewsView on X
  • Sep 12, 2026205x their median

    “Leave my son alone, God. Take me first. If I’m a bad person, take me,” Queen Mother Best Kemigisa says she recalls pleading with God to spare the late Omukama Oyo during the period of his illness. #NTVNews #RIPKingOyo https://t.co/BmTBDIYMV9

    3.4K243321168K viewsView on X
  • Oct 13, 2026192x their median

    Light moment at Parliament: Gen. Otafiire jokes with journalists as he answers questions on digital number plates before the Committee on Physical Infrastructure. #NTVNews 📹 David Ijjo https://t.co/MSGkZgl1mK

    3.0K2839628146K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ntvnews#morningatntv#ntvsportknights#ntvonthespot#ebigambotebitta

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 18 interactions against 2.8M followers, an engagement rate of 0.001%. Posts are seen about 7.4K times each, and 0.244% of those impressions turn into an interaction. That is about 0.265% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 945 posts sampled, 65% carry an image or video and 47% link out. The account's strongest tracked post pulled 7.6K interactions, about 422x its own typical post. Recurring topics include #ntvnews, #morningatntv, #ntvsportknights.

What is NTV UGANDA's engagement rate on X?
NTV UGANDA (@ntvuganda) has an engagement rate of 0.001%, based on the median interactions across 945 original posts from the last 30 days against 2,791,717 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, NTV UGANDA sits below the 10th percentile of the 217,745 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ntvuganda have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ntvuganda post?
Most posts go out around 17:00 UTC, and Saturday is its busiest day, at roughly 31.87 posts per day across the measured window.

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