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Olivia Newton-John engagement report

@olivianj - 157K followers on X

Measured over 14 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Middle of its size range
Per follower
0.183%
of 157K followers
Per impression
5.25%
5.5K views on a typical post
Reach
3.48%
of its followers see a post
Typical post
287
interactions (median)
Saved
0.192%
10 bookmarks on a typical post
Posting rate
0.47/day
active 43% of days
Peak time
14:00 UTC
Tuesday

A typical post picks up 287 interactions against 157K followers, an engagement rate of 0.183%. Measured over 14 original posts, its engagement rate beats 64% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 5.25% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 3.6K interactions, about 13x its own typical post. Recurring topics include #nationalalbumday, #olivianewtonjohn, #dollyparton.

Measured over 14 original posts from a 30-day window, last computed on October 28, 2026. Recurring tags: #nationalalbumday, #olivianewtonjohn, #dollyparton.

Compared with accounts its own size

Olivia Newton-John's engagement rate beats 64% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.183%, Olivia Newton-John sits above the 50th percentile of the 218,281 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.705%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 218,281 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,721 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link21% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 168 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 8, 202613x their median

    Did you know that this beautiful duet with Dolly Parton was the last song Olivia ever recorded? Such a special moment between these two icons 💜 https://t.co/ZBu95go74S

    3.2K363342196K viewsView on X
  • Sep 26, 20266.4x their median

    Happy Birthday, Olivia. 💗 Today, we celebrate what would have been her 78th birthday and the incredible light, music, and love she shared with the world. Her legacy continues to inspire us every day, and her spirit shines on through the music and memories she left behind. ✨ https://t.co/vDOqNBI1Lm

    1.5K271532121K viewsView on X
  • Sep 21, 20263.7x their median

    Before she became an icon, she was simply Olivia. These childhood and teenage photos offer a glimpse into the early years of an extraordinary journey. #olivianewtonjohn https://t.co/Y5qCox4qp8

    9047786343K viewsView on X
  • Aug 8, 20263.3x their median

    Four years without Olivia, but her light continues to shine🤍 On August 8, 2022, the world said goodbye to Olivia Newton-John — an extraordinary artist, advocate, mother, wife, friend, and source of hope to so many. https://t.co/A7l7KYvnoC

    764114451215K viewsView on X
  • Jul 3, 20263.0x their median

    The legacy of “Hopelessly Devoted to You” lives on. 🤍 Sabrina Carpenter has continued to honor Olivia Newton-John by doing covers of her songs. In the comments below, tag an artist you’d love to hear cover an Olivia Newton-John song! https://t.co/U3IesUsqIC

    71110024445K viewsView on X
  • Sep 14, 20262.6x their median

    No AI needed to see how Olivia looked in the 80s 💜 #olivianewtonjohn #80s https://t.co/O1W4ikPQ6X

    652682968.1K viewsView on X
  • Sep 27, 20262.1x their median

    "Banks Of The Ohio" (Festive Choir: The Companions of the Song, February 2, 1972) Out now at https://t.co/rfZzqPPtSL ✨ https://t.co/mgTXue5Aa1

    535577316K viewsView on X
  • Sep 15, 20262.1x their median

    "Nope, there's only one person. Olivia Newton-John. If she doesn't do it, we shouldn't do it." - John Travolta discussing the making of Grease #olivianewtonjohn #johntravolta #grease https://t.co/VxNtpAIeWt

    522568528K viewsView on X
  • Jul 17, 20262.0x their median

    Before the worldwide hits, sold-out concerts, and Hollywood success, there was Time for Terry📺 As a teenager, Olivia became a regular on the Australian variety show, where audiences first began to discover the incredible talent that would captivate the world for decades to come https://t.co/FyP7Z72iqN

    483566243K viewsView on X
  • Jun 30, 20261.6x their median

    Did you know that “Hopelessly Devoted to You” wasn’t part of the original score for Grease the musical? Now, it’s impossible to imagine the movie without it! 💕🎶 Listen to Olivia performing “Hopelessly Devoted to You” live in 1982 here:https://t.co/ZAZafyaLeU https://t.co/EnhvqoMTve

    386548513K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nationalalbumday#olivianewtonjohn#dollyparton#grease#iconicalbums

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 287 interactions against 157K followers, an engagement rate of 0.183%. Measured over 14 original posts, its engagement rate beats 64% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 5.25% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 3.6K interactions, about 13x its own typical post. Recurring topics include #nationalalbumday, #olivianewtonjohn, #dollyparton.

What is Olivia Newton-John's engagement rate on X?
Olivia Newton-John (@olivianj) has an engagement rate of 0.183%, based on the median interactions across 14 original posts from the last 30 days against 157,077 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.183%, Olivia Newton-John sits above the 50th percentile of the 218,281 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @olivianj have real engagement?
Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @olivianj post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.47 posts per day across the measured window.

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