O POVO engagement report
@opovo - 1.0M followers on X
Measured over 171 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 15 interactions against 1.0M followers, an engagement rate of 0.001%. Measured over 171 original posts, its engagement rate beats 14% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.509% of those impressions turn into an interaction. That is about 0.282% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 171 posts sampled, 68% carry an image or video and 90% link out. The account's strongest tracked post pulled 5.3K interactions, about 352x its own typical post.
Measured over 171 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
O POVO's engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, O POVO sits below the 10th percentile of the 37,459 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- Aug 26, 2026352x their median
Eu defendo o fim da reeleição, diz Tarcísio de Freitas, em campanha para se reeleger https://t.co/0RxPfST0mo
- Sep 1, 202671x their median
Vorcaro, do Banco Master, fez mais um pagamento para "Dark Horse" além do que Flávio havia admitido, diz a revista Piauí https://t.co/oSWzuyTOft
- Aug 23, 202651x their median
Ciro Gomes (PSDB) defendeu a eleição de Capitão Wagner e Alcides Fernandes para o Senado no Ceará, com o objetivo de “endurecer a legislação contra as facções criminosas” e “colocar um freio respeitoso nos abusos de setores do STF". Acompanhado do candidato a vice-governador Roberto Cláudio (União Brasil), o tucano participou de um adesivaço na Praia do Futuro, em Fortaleza, na manhã deste domingo, 23. Vídeo: Yuri Gomes / O POVO
- Aug 27, 202645x their median
Ciro Gomes (PSDB) chamou Elmano de Freitas (PT) de "pintinho calçudo" no debate promovido pelo O POVO. Elmano pediu direito de resposta que foi negado. https://t.co/FbL0h9HqsG
- Aug 31, 202636x their median
Ciro explica presença na 3a Promotoria Eleitoral de Fortaleza. O candidato depôs na condição de testemunha dentro de um Procedimento Investigatório Criminal Eleitoral sigiloso, instaurado para apurar a interferência de facções criminosas nas eleições de Sobral, em 2024. Imagem: João Victor Dummar
- Aug 29, 202636x their median
Izolda Cela, sobre eleição de 2022: "Eu acho que o Ciro quer estar em um lugar de traído, em que ele nunca esteve, na verdade. Ele nunca esteve, ele nunca foi traído de nada. Quem mudou a rota da história foi ele. Às vezes, ele fica querendo inverter essa história". "E vejo ainda o pote, até aqui, de mágoas operando na forma de fazer política, eu acho até que nos caminhos que ele escolheu, infelizmente, assim, sendo escada para o bolsonarismo aqui no Ceará, porque eu vejo que essa composição não faz bem e não traz benefício para a política do Ceará". 📷 Aurélio Alves / O POVO Leia mais em: https://t.co/EwI4wT4I64
- Aug 24, 202635x their median
Governador e candidato à reeleição, Elmano de Freitas (PT) defendeu a eleição de Cid e Luizianne para dar um “freio no Bolsonarismo” no Senado. Petista afirmou que Ciro Gomes quer eleger Alcides e Wagner para derrotar Lula. Imagem: @yurigomesn https://t.co/SdNbnAqZZ1
- Aug 27, 202630x their median
Durante o debate promovido pelo O POVO no Cariri, Elmano de Freitas (PT) rebateu Ciro Gomes (PSDB) ao ser questionado sobre Bebeto do Choró. Em resposta, o candidato afirmou: “O Bebeto de Choró apoiou Roberto Cláudio”, fazendo referência ao posicionamento político do ex-prefeito de Choró durante a disputa eleitoral. 🔗 Para mais conteúdos, siga @opovoonline nas redes sociais #Eleições2026 e #Eleições2026opovo #DebateOPOVO
- Aug 27, 202628x their median
Camilo Santana (PT) acompanha o debate entre Ciro Gomes (PSDB) e Elmano de Freitas (PT). Imagem: Letícia Marques https://t.co/GD1wzhzdDJ
- Aug 26, 202628x their median
🚨 Alerta de "roubo" em material de campanha eleitoral faz Waze desativar ferramenta no Brasil 🚨 Entenda: https://t.co/UW6XQxvc4s
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 15 interactions against 1.0M followers, an engagement rate of 0.001%. Measured over 171 original posts, its engagement rate beats 14% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.509% of those impressions turn into an interaction. That is about 0.282% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 171 posts sampled, 68% carry an image or video and 90% link out. The account's strongest tracked post pulled 5.3K interactions, about 352x its own typical post.
- What is O POVO's engagement rate on X?
- O POVO (@opovo) has an engagement rate of 0.001%, based on the median interactions across 171 original posts from the last 30 days against 1,044,408 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, O POVO sits below the 10th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @opovo have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @opovo post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 6 posts per day across the measured window.