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Pat McGrath engagement report

@patmcgrathreal - 2.9M followers on X

Measured over 7 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.004%
of 2.9M followers
Per impression
0.1%
110K views on a typical post
Reach
3.87%
of its followers see a post
Typical post
110
interactions (median)
Saved
0.004%
5 bookmarks on a typical post
Posting rate
0.23/day
active 23% of days
Peak time
16:00 UTC
Wednesday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 110 interactions against 2.9M followers, an engagement rate of 0.004%. Measured over 7 original posts, its engagement rate beats 38% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 110K times each, and 0.1% of those impressions turn into an interaction. That is about 3.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 234K interactions, about 2125x its own typical post. Recurring topics include #usewithoutcaution, #backstageartistry, #comingsoon. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #usewithoutcaution, #backstageartistry, #comingsoon.

Compared with accounts its own size

Pat McGrath's engagement rate beats 38% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.004%, Pat McGrath sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 5, 20242125x their median

    https://t.co/QTy1JsUXTy

    191K33K2.6K7.0K15M viewsView on X
  • Jan 31, 20242035x their median

    My try at the Pat McGrath porcelain doll look from Maison Margiela couture ss24 https://t.co/wTUtmkbalp

    214K14K7153.0K10M viewsView on X
  • Mar 11, 2024741x their median

    ENOUGH (MIAMI) OUT THIS FRIDAY 😉 https://t.co/lpk5DK4nEy

    70K8.0K1.8K1.8K5.1M viewsView on X
  • Jan 31, 2024219x their median

    It’s been so fun to see your excitement about the Maison Margiela look. Tune in Friday on Instagram for a LIVE masterclass with me! xx Pat https://t.co/eU1d7f9xEK

    21K2.4K914531.2M viewsView on X
  • Feb 8, 2024193x their median

    After six and a half years and 153 cover stars behold #EdwardEnninful’s final edition of #BritishVogue. When the idea for the cover was ignited, there was only one question: would 40 of the most booked and blessed women on earth actually make it to one studio in Manhattan, on one day in December? Spoiler alert: they came. Because who else could get 40 of the greatest talents from fashion, Hollywood and beyond in one room for a show of unity but Edward? https://t.co/pOcxxi063W

    15K3.3K7611.9K3.2M viewsView on X
  • Oct 19, 2025192x their median

    Pat McGrath doing Candice Swanepoel’s makeup for Victoria’s Secret Fashion Show 2025 https://t.co/TWHVIz0QE9

    20K1.4K251751.7M viewsView on X
  • Mar 10, 2024155x their median

    Alex Consani at the 2024 #Oscars https://t.co/6C8Y8OyTwL

    14K1.3K821.3K3.5M viewsView on X
  • Nov 5, 2025143x their median

    Wait, can we manifest a collab between Olandria and Pat McGrath?? #GlamourWOTY https://t.co/wQGHBkzgZz

    14K1.7K224310872K viewsView on X
  • Mar 15, 202482x their median

    GORGEOUS GLOW ✨💫✨ Still not over #StrayKids' #Felix STUNNING debut at the #LouisVuitton #FW24 show by #NicolasGhesquiere! ✨STARRING✨ FACE Divine Skin: Rose 001™ The Essence Skin Fetish: Sublime Perfection The System Skin Fetish: Highlighter + Balm Duo  Divine Blush: Legendary Glow Colour Balm ‘DIVINE ROSE’ & ‘FORBIDDEN FLEUR’ EYES  Mothership I: Subliminal Palette FetishEYES™ Mascara  LIPS  Lip Fetish Sheer Colour Balm ‘CLEAR’ #GetTheLook and SHOP NOW at https://t.co/y7hxSYf5ys. #makeupbypatmcgrath #teampatmcgrath

    6.2K2.5K184147175K viewsView on X
  • Dec 5, 202577x their median

    LALISAAA ✨💋 @LouisVuitton https://t.co/3uK0SmGbF7

    6.7K1.7K4130107K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#usewithoutcaution#backstageartistry#comingsoon#invisibrow#patmcgrathlabs

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 110 interactions against 2.9M followers, an engagement rate of 0.004%. Measured over 7 original posts, its engagement rate beats 38% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 110K times each, and 0.1% of those impressions turn into an interaction. That is about 3.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 234K interactions, about 2125x its own typical post. Recurring topics include #usewithoutcaution, #backstageartistry, #comingsoon. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Pat McGrath's engagement rate on X?
Pat McGrath (@patmcgrathreal) has an engagement rate of 0.004%, based on the median interactions across 7 original posts from the last 30 days against 2,857,882 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Pat McGrath sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @patmcgrathreal have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @patmcgrathreal post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.23 posts per day across the measured window.

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