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Paul Mason engagement report

@paulmasonnews - 564K followers on X

Measured over 9 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 564K followers
Per impression
0.625%
19K views on a typical post
Reach
3.40%
of its followers see a post
Typical post
120
interactions (median)
Saved
0.073%
14 bookmarks on a typical post
Posting rate
1.53/day
active 13% of days
Peak time
20:00 UTC
Monday

A typical post picks up 120 interactions against 564K followers, an engagement rate of 0.021%. Measured over 9 original posts, its engagement rate beats 44% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.625% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video and 33% link out. The account's strongest tracked post pulled 4.8K interactions, about 40x its own typical post. Recurring topics include #kharkiv, #slavaukraïni.

Measured over 9 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #kharkiv, #slavaukraïni.

Compared with accounts its own size

Paul Mason's engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, Paul Mason sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202640x their median

    Today we mourn the loss of a true sporting icon, Sir Billy Boston, who has passed away surrounded by his family. Rugby League’s first knight, a Wigan legend, and "Everybody's Hero," his legacy on and off the field will endure for eternity. Rest in peace, Sir Billy. 🍒⚪️ https://t.co/y8Dw9XPPGi

    3.7K655206178253K viewsView on X
  • Aug 24, 20269.2x their median

    BREAKING: UK Prime Minister Andy Burnham compared Ukraine's resistance against Russia to Britain's fight with Nazi Germany as he vowed to help Kyiv bolster its air defences ahead of the winter.  "My nation kept the flame of European freedom alive in the 20th century, you hold that flame in the 21st," Burnham said in a speech in front of St Sophia cathedral in Kyiv to mark the 35th anniversary of Ukraine's independence. “Despite Russia's outrageous threats to my country we will continue our support for Ukraine." In his first major speech on the international stage, Burnham praised the "sheer strength" of the Ukrainian people as "truly awesome" and said that "this is the moment to keep up the pressure on Russia, the moment to squeeze their ability to fund this illegal war." "Ukraine has been Europe's protector, not a drain on our security but the front line in keeping Europe safe," he added. "The Ukrainian people deserve not just our continued support but our gratitude and respect," he said, thanking Ukrainians for "the incredible stand" they have taken.

    810210532698K viewsView on X
  • Aug 24, 20267.4x their median

    Cities all over the world illuminated in the colors of Ukraine tonight. https://t.co/1YFawp7rOV

    68418711522K viewsView on X
  • Aug 24, 20262.1x their median

    BREAKING: Andy Burnham urges the US Congress to “ratchet up” economic pressure on Russia and backs the sanctions bill proposed by late Republican Senator Lindsey Graham Speaking in Kyiv as he chaired a meeting of the Coalition of the Willing for the first time, Burnham said Russia’s economy is struggling with a record budget deficit and declining oil revenues Burnham said Ukraine “needs more help to protect its people right now” and urged European partners and others to allow Kyiv to obtain some of their Patriot missile stocks The PM said the coalition is “doing everything we can all do and working with our allies outside of this coalition to dig into our own stocks and help others dig into their stocks”

    192458646K viewsView on X
  • Aug 8, 2026

    Just 19 days until Reds: A Global History of Communism is published. Seize the time! Click here for a 50% preorder discount with code REDS2026! https://t.co/tCDTbLyhqf - it tells the whole story .... from the Essenes to the Ceaușescus 👇 https://t.co/5c6IFYNy0A

    565111219K viewsView on X
  • Aug 24, 2026

    On Ukraine's Independence Day I'll go on standing with its people, armed forces, trade unions and social justice campaigners - the defence of 🇺🇦 is Britain's fight https://t.co/9VAPZ2ridi

    50111419.7K viewsView on X
  • Aug 23, 2026

    This episode is central to my narrative of Stalin's betrayal of internationalism, antifascism and socialism in REDS - nice to see Putin's MFA standing by this, one of the crimes of the century https://t.co/ETCLstQJFh

    26105113K viewsView on X
  • Aug 25, 2026

    REDS tells the story of the rise and fall of communism - both the heroism and the horror. For two more days you can use REDS2026! for a 50% preorder discount ... here: https://t.co/veh9DD0d1N https://t.co/wVDWYCcXOR

    142719.1K viewsView on X
  • Aug 24, 2026

    REDS: A Global History of Communism comes out on Thursday - I spoke to @hugorifkind on Times Radio about what the legacy of communism should mean for today's left... [starts 49:40] https://t.co/sJ3I20KvW2

    113627.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kharkiv#slavaukraïni

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 120 interactions against 564K followers, an engagement rate of 0.021%. Measured over 9 original posts, its engagement rate beats 44% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.625% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video and 33% link out. The account's strongest tracked post pulled 4.8K interactions, about 40x its own typical post. Recurring topics include #kharkiv, #slavaukraïni.

What is Paul Mason's engagement rate on X?
Paul Mason (@paulmasonnews) has an engagement rate of 0.021%, based on the median interactions across 9 original posts from the last 30 days against 564,129 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Paul Mason sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @paulmasonnews have real engagement?
Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @paulmasonnews post?
Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 1.53 posts per day across the measured window.

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