pennyappeal.org engagement report
@pennyappeal - 46K followers on X
Measured over 15 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 0 interactions against 46K followers, an engagement rate of 0%. Measured over 15 original posts, its engagement rate beats 0% of 21,625 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 129 times each, and 0% of those impressions turn into an interaction. That is about 0.282% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video and 100% link out. The account's strongest tracked post pulled 1 interactions.
Measured over 15 original posts from a 30-day window, last computed on October 26, 2026.
Compared with accounts its own size
pennyappeal.org's engagement rate beats 0% of the tracked X accounts closest to it in follower count (21,625 accounts, accounts of similar size (decile 4 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, pennyappeal.org sits below the 10th percentile of the 218,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 353 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 19, 2026
🚨The Palestinian Healthcare system is under unimaginable strain right now. Your donations have provided life saving medical aid packages. Our team is also on the ground distributing 182 wheelchairs to help our injured brothers and sisters to regain their independence. 🙏🏼 Help us to stand with Gaza today: https://t.co/6wETK4EvXS
- Oct 13, 2026
🌟 Every child has dreams for their future. 🧡 With your support, an orphaned child can access education, care and the chance to make those dreams a reality. Sponsor an orphan for £15 a month. Make your generosity go further with no additional cost and tick gift aid when donating. https://t.co/i5AzDLh7wG
- Sep 16, 2026
“He can move around, visit his grandmother and watch the other children play outside” Through your support Muhammad has been given freedom with a new wheelchair. Continue to donate and bring freedom back to the people of Gaza who are desperate for it: https://t.co/w2ltqfRS1W https://t.co/JvAzfJvT2g
- Sep 1, 2026
💧 After devastating floods, safe water is essential. 🌊 Communities across Nepal are facing huge devastation. 🤲 Help provide urgent humanitarian relief. 🧡 Donate: https://t.co/t8vCon9auN https://t.co/i2JIloJnDB
- Oct 22, 2026
🧡 Thanks to your generosity, Penny Appeal has helped build mosques across Azad Kashmir and Pakistan, providing communities with dedicated spaces for worship, prayer and reflection. By helping build a House of Allah, your donation can become Sadaqah Jariyah, bringing ongoing rewards for years to come. ✅ If you’re a UK taxpayer, tick Gift Aid when donating to boost your donation at no extra cost to you. https://t.co/47wXl7jJM4
- Oct 21, 2026
🥲 After a disaster, the emergency doesn’t end when the waters recede. People affected by the floods in Nepal may be left injured and without access to the medical essentials they need. 🧡 Penny Appeal is responding with vital humanitarian support. £100 could help provide medical supplies to support injured people in Nepal. 👉🏼 Your donation could help provide essential care when families are facing some of their darkest days. Donate today: https://t.co/aTIpog9piv
- Oct 20, 2026
🧡 Unsafe water isn’t just a crisis, it’s a death sentence for the most vulnerable communities. 💦 Over the years, with your support Penny Appeal has been able to provide sustainable water solutions to communities in need across Azad Kashmir Pakistan. Over the past 15 years we’ve provided over 9.2 TRILLION glasses of water - and counting - Alhumdililah 👉🏼 Keep the water flowing: https://t.co/wjQHaAhDqG
- Oct 17, 2026
🌍 For vulnerable children in Malawi, education can open the door to a very different future. 🧡 Your support can help give orphaned children the care and opportunities every child deserves. Donate today and help change a life. Make your donation go even further by ticking the gift aid box. https://t.co/i5AzDLh7wG
- Oct 16, 2026
💧 Safe water shouldn’t mean a long and difficult journey every single day. 🧡 In Malawi, access to a local water source can transform daily life for an entire community. Help provide safe water to communities in need and donate today. ✅When you donate, make your contribution go even further by ticking the gift aid box. https://t.co/wjQHaAhDqG
- Oct 9, 2026
🧡 Three years on, your generosity continues to make a difference in Gaza. Thanks to your incredible support, Penny Appeal has been able to deliver vital humanitarian aid to families facing unimaginable hardship, providing hope when it’s needed most. 🇵🇸 This video shows just some of what we’ve achieved together. Every delivery, every family reached and every act of kindness matters. But the need remains urgent. With your continued support, we can reach even more families. Please donate today and help us continue this vital work. https://t.co/6wETK4EvXS
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 0 interactions against 46K followers, an engagement rate of 0%. Measured over 15 original posts, its engagement rate beats 0% of 21,625 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 129 times each, and 0% of those impressions turn into an interaction. That is about 0.282% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 93% carry an image or video and 100% link out. The account's strongest tracked post pulled 1 interactions.
- What is pennyappeal.org's engagement rate on X?
- pennyappeal.org (@pennyappeal) has an engagement rate of 0%, based on the median interactions across 15 original posts from the last 30 days against 45,806 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, pennyappeal.org sits below the 10th percentile of the 218,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @pennyappeal have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (21,625 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @pennyappeal post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 0.5 posts per day across the measured window.