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PetaPixel engagement report

@petapixel - 929K followers on X

Measured over 69 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 929K followers
Per impression
0.317%
4.7K views on a typical post
Reach
0.51%
of its followers see a post
Typical post
15
interactions (median)
Saved
0.042%
2 bookmarks on a typical post
Posting rate
2.3/day
active 40% of days
Peak time
12:00 UTC
Monday

A typical post picks up 15 interactions against 929K followers, an engagement rate of 0.002%. Measured over 69 original posts, its engagement rate beats 16% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.317% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 69 posts sampled, 100% link out. The account's strongest tracked post pulled 74 interactions, about 4.9x its own typical post.

Measured over 69 original posts from a 30-day window, last computed on August 28, 2026.

Compared with accounts its own size

PetaPixel's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, PetaPixel sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 14, 20264.9x their median

    Cara, an anti-AI photo app, has reportedly had all of its content scraped by a bad actor. https://t.co/XRiaIvT0Qx

    52183114K viewsView on X
  • Aug 27, 20263.6x their median

    If you wear this Hawaiian shirt, AI security cameras won't think you're human. https://t.co/WdCDepOUuB

    3811327.8K viewsView on X
  • Aug 27, 20263.6x their median

    The photographer who captured one of the most enduring images of the Vietnam War taken on American soil has died at age 99. https://t.co/bjhNIeYZys

    458015.7K viewsView on X
  • Aug 25, 20263.3x their median

    Apple unveiled two new chips today. The M6 is the company's first-ever 2nm chip. The M5 Ultra is Apple's first to use "quad-die architecture" and it supports up to 512GB of RAM. https://t.co/F6cajsIx0d

    3810115.6K viewsView on X
  • Aug 19, 20263.3x their median

    The Japanese government says the digital camera industry is in recovery and showing signs of growth. https://t.co/YJNCj7gpBl

    417107.8K viewsView on X
  • Aug 20, 20263.1x their median

    Canon's digital camera market share has increased, and there's a surprising newcomer to the top three. https://t.co/bE8KU7PMEh

    3713512K viewsView on X
  • Aug 14, 20262.8x their median

    These 31 award-winning nighttime photos celebrate the beauty of the night sky and show why we must endeavor to protect dark skies all over the world. https://t.co/p2Z23gcY1K

    2813015.3K viewsView on X
  • Aug 13, 20262.6x their median

    Photographers from all over the world traveled to Europe last night for a stunning total solar eclipse. https://t.co/xugqBdAdtv

    363007.8K viewsView on X
  • Aug 25, 20262.5x their median

    Apple's new Mac Studio with M5 Max and M5 Ultra supports up to 512GB of unified memory and is Apple's most powerful Mac ever. By a lot. https://t.co/eZgsMjT6ur

    344006.9K viewsView on X
  • Aug 24, 20262.5x their median

    Sony extended its global image sensor market share lead and is now ahead of second place by over 40 percentage points. https://t.co/M0JJCx0NRU

    325005.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 15 interactions against 929K followers, an engagement rate of 0.002%. Measured over 69 original posts, its engagement rate beats 16% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.317% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 69 posts sampled, 100% link out. The account's strongest tracked post pulled 74 interactions, about 4.9x its own typical post.

What is PetaPixel's engagement rate on X?
PetaPixel (@petapixel) has an engagement rate of 0.002%, based on the median interactions across 69 original posts from the last 30 days against 929,141 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, PetaPixel sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @petapixel have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @petapixel post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 2.3 posts per day across the measured window.

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