Satya Nadella engagement report
@satyanadella - 9.0M followers on X
Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.4K interactions against 9.0M followers, an engagement rate of 0.016%. Posts are seen about 751K times each, and 0.188% of those impressions turn into an interaction. That is about 8.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 41x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.
Where this sits in the catalog
At 0.016%, Satya Nadella sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Jun 14, 202641x their median
https://t.co/vLmiBKTtX3
- Jun 7, 202628x their median
We want people to choose XBOX because of great games and experiences. That also means giving you something that was made for XBOX. Gears of War: E-Day and Clockwork Revolution will be XBOX console exclusives! https://t.co/M5UecUmjZ4
- Jun 7, 202619x their median
The heart of XBOX is great games.💚 https://t.co/bGVuXRPTDQ
- Jul 12, 202615x their median
https://t.co/xv6csf1SbV
- Jul 2, 20265.7x their median
The future of the firm is a learning loop in which human capital and token capital compound. With our new Frontier Co., our ambition is to help every enterprise build its own AI capability, and to help create a frontier ecosystem where every organization can turn its knowledge, workflows, and judgment into its own AI systems that continuously improve. https://t.co/mvYhkRFyqa
- Jun 1, 20264.0x their median
Our goal is to deliver unmetered intelligence to every home and every desk with Windows. NVIDIA RTX Spark marks a real breakthrough toward that vision. Looking forward to sharing more with Jensen, who will be joining us live from Taiwan, at Build this week! https://t.co/O9ttCunAhG
- Jul 30, 20263.6x their median
Some more detail on the ROIC Intelligence App I built yesterday and mentioned on today's earnings call. I took the PDF that Brian Nowak at Morgan Stanley put together for Hyperscale ROIC this week and used Copilot code (coming in our new superapp) with a single prompt + skill (/drill-me) to create the plan, then used autopilot in auto to create the full app (with history, lookups, scenarios, what-ifs, etc). And /rubber-duck to test. And the best part is that all the artifacts are in my enterprise environment. My app is in Copilot, my code is in GitHub Enterprise; all my data pipelines/lake/semantic models are in Fabric. And everything is under Agent 365 IT/Sec/FinOps control! So this is not about Tokenmaxxing or vibe coding. Every step of the way the rails are engineered to create value, making everything a long-term reusable asset, with governance/security, and cost controls. This is the full system to drive business value. Disclosures: This is all pulled from public sources, and for illustrative purposes only...not financial advice! :) Here is the app and architecture...
- Jul 9, 20262.7x their median
Super to see GPT-5.6 with Work IQ come to Copilot Chat, Cowork, M365 apps, GitHub, and Foundry today. From multi-step agentic work to analysis and content creation, it brings stronger reasoning and higher-quality outputs without sacrificing efficiency. https://t.co/4AF2Pr48Yq
- Jun 25, 20262.6x their median
Today we’re bringing skills to Copilot for Excel, giving teams a new way to scale their expertise across every workbook. https://t.co/DfD1nfPEO3
- Jun 16, 20262.4x their median
Copilot Cowork is now generally available worldwide, now with multi-model support! Every organization can put long-running agents to work on complex, multi-step tasks, grounded in your organization's unique knowledge and know-how. https://t.co/1fJNjGOs5o
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.4K interactions against 9.0M followers, an engagement rate of 0.016%. Posts are seen about 751K times each, and 0.188% of those impressions turn into an interaction. That is about 8.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 41x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Satya Nadella's engagement rate on X?
- Satya Nadella (@satyanadella) has an engagement rate of 0.016%, based on the median interactions across 2 original posts from the last 30 days against 9,000,025 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, Satya Nadella sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @satyanadella have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @satyanadella post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.