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Michael Saylor engagement report

@saylor - 5.2M followers on X

Measured over 96 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.037%
of 5.2M followers
Per impression
0.745%
258K views on a typical post
Reach
4.97%
of its followers see a post
Typical post
1.9K
interactions (median)
Saved
0.035%
90 bookmarks on a typical post
Posting rate
6.67/day
active 77% of days
Peak time
12:00 UTC
Monday

A typical post picks up 1.9K interactions against 5.2M followers, an engagement rate of 0.037%. Measured over 96 original posts, its engagement rate beats 69% of 3,716 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 258K times each, and 0.745% of those impressions turn into an interaction. That is about 4.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 96 posts sampled, 69% carry an image or video, 5% are part of a thread and 27% link out. The account's strongest tracked post pulled 50K interactions, about 26x its own typical post. Recurring topics include #bip110, #bitcoin.

Measured over 96 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #bip110, #bitcoin.

Compared with accounts its own size

Michael Saylor's engagement rate beats 69% of the tracked X accounts closest to it in follower count (3,716 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.037%, Michael Saylor sits above the 25th percentile of the 36,134 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.11%
p99161.6%
Engagement rate as a share of followers, across the 36,134 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,713 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.11%
99th percentile161.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-4%49K
03:00 UTC-4%53K
04:00 UTC-6%42K
05:00 UTC-4%41K
06:00 UTC-4%47K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%68K
10:00 UTC-2%71K
11:00 UTC-3%77K
12:00 UTC-2%85K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%99K
16:00 UTC-3%96K
17:00 UTC-2%89K
18:00 UTC-2%83K
19:00 UTC-2%79K
20:00 UTC-1%73K
21:00 UTC-1%65K
22:00 UTC-1%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%228K
Monday0%281K
Tuesday-2%270K
Wednesday-1%249K
Thursday-2%242K
Friday-3%250K
Saturday+3%225K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202626x their median

    Send more ₿ears. https://t.co/uxC4e5ZDmM

    42K4.2K2.8K1.1K3.6M viewsView on X
  • Apr 4, 202621x their median

    Bitcoin has won. Global consensus is that $BTC is digital capital. The four-year cycle is dead. Price is now driven by capital flows. Bank and digital credit will determine Bitcoin’s growth trajectory. The biggest risk is bad ideas driving iatrogenic protocol changes.

    31K4.5K4.5K7515.3M viewsView on X
  • Aug 27, 202610x their median

    Ride the ₿ull. https://t.co/NQpGefFkAO

    16K1.6K1.1K344791K viewsView on X
  • Aug 21, 20268.5x their median

    Take the orange pill. https://t.co/BlJ9r9X5OC

    14K1.5K754199701K viewsView on X
  • Aug 20, 20268.2x their median

    8 ₿illion to serve. https://t.co/VIzrDILXcZ

    13K1.1K9192211.1M viewsView on X
  • Aug 19, 20267.9x their median

    Some are trying to bring Bitcoin to billions. Others are trying to win arguments on the internet.

    13K9981.0K157684K viewsView on X
  • Aug 9, 20267.4x their median

    Doing ₿usiness. https://t.co/PtekVgHXDp

    12K1.1K999266963K viewsView on X
  • Aug 23, 20266.3x their median

    Bitcoin’s most profound breakthrough is the ability to convert economic energy into digital form and bind it securely to a person, family, company, machine, or nation.

    10K1.0K652130579K viewsView on X
  • Aug 24, 20266.1x their median

    Strategy increased USD Reserve to $5.10B, established additional USD Cash of $1.59B, and repurchased $136M of $STRC. As of 8/23/26: Strategy holds ~4% of Total BTC Supply and has ~0% Net Leverage. $MSTR https://t.co/WZ9GFtJBXh

    9.8K1.1K6872772.0M viewsView on X
  • Aug 9, 20266.0x their median

    Bitcoin worked exactly as designed. BIP-110 was free to fork, and the network was free not to follow. The result was decisive: about 99.85% of Bitcoin's hashpower stayed with Bitcoin. The BIP-110 branch mined only two blocks and is already more than 80 blocks behind.

    9.9K912619142908K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bip110#bitcoin

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.9K interactions against 5.2M followers, an engagement rate of 0.037%. Measured over 96 original posts, its engagement rate beats 69% of 3,716 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 258K times each, and 0.745% of those impressions turn into an interaction. That is about 4.97% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 96 posts sampled, 69% carry an image or video, 5% are part of a thread and 27% link out. The account's strongest tracked post pulled 50K interactions, about 26x its own typical post. Recurring topics include #bip110, #bitcoin.

What is Michael Saylor's engagement rate on X?
Michael Saylor (@saylor) has an engagement rate of 0.037%, based on the median interactions across 96 original posts from the last 30 days against 5,197,279 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.037%, Michael Saylor sits above the 25th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @saylor have real engagement?
Its engagement rate beats 69% of the tracked X accounts closest to it in follower count (3,716 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @saylor post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 6.67 posts per day across the measured window.

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