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Selena Gomez engagement report

@selenagomez - 63M followers on X

Measured over 1 original post from a 30-day window, last computed on August 29, 2026.

Engagement

Per follower
0.038%
of 63M followers
Per impression
1.07%
2.2M views on a typical post
Reach
3.53%
of its followers see a post
Typical post
24K
interactions (median)
Saved
0.031%
683 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
07:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 24K interactions against 63M followers, an engagement rate of 0.038%. Posts are seen about 2.2M times each, and 1.07% of those impressions turn into an interaction. That is about 3.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 99K interactions, about 4.2x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 29, 2026.

Where this sits in the catalog

At 0.038%, Selena Gomez sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 25, 20254.2x their median

    💗 https://t.co/JdANg0Gjvd https://t.co/KPbrklgKXR

    88K7.3K2.3K1.8K5.4M viewsView on X
  • Mar 22, 20252.3x their median

    Eight years later and you guys never forgot about this song 🖤 Your love for Stained has never gone away and I wanted to do something special to say thank you for all the love and support on the album. Stained is now available exclusively on my official store for a limited time only #Stained https://t.co/Y90YV2RNmf

    46K5.8K1.6K2.0K2.1M viewsView on X
  • Oct 23, 20252.2x their median

    ‘In The Dark’ is out now. This is just a little nostalgia droplet and I hope you love it. 🖤 @nwtnetflix https://t.co/JuGbzRKpfc https://t.co/flqki7bdbH

    41K8.0K2.9K1.3K3.2M viewsView on X
  • Mar 23, 20252.1x their median

    el muchacho de los ojos tristes

    40K8.0K3124932.9M viewsView on X
  • Jul 22, 20252.0x their median

    Let’s build a future where every young person has the mental health support they deserve.​ ​ 5 years ago on my birthday, we launched the Rare Impact Fund to help more young people feel seen & supported.​ ​ Today, we’ve reached 2M+ youth and funded 30 orgs doing incredible mental health work – and we’re just getting started.​ ​ To celebrate, we launched the Rare Impact Giving Circle – a way for anyone to fuel this mission. Let’s build a future where every young person has the mental health support they deserve.​ ​ Join us: https://t.co/dIc0rmXztP

    40K5.4K2.0K5361.3M viewsView on X
  • Mar 21, 20251.9x their median

    I Said I Love You First with @itsbennyblanco is officially out in the world! 🖤 benny, these songs represent our past, present and future… something I can’t wait to experience with you from now until forever. https://t.co/Pp4c5IFx2U https://t.co/YHBCKoSMv6

    37K6.1K1.4K5162.5M viewsView on X
  • Oct 22, 20251.6x their median

    My new song “In The Dark” from @nwtnetflix Season 2: The Soundtrack, out tomorrow night at 9PM PT 🖤 https://t.co/Mjkh4mI8aH https://t.co/xpKdfA4YEV

    33K4.1K1.0K5843.4M viewsView on X
  • Mar 20, 2025

    Was I just someone else? https://t.co/RQhmr3Qqp6

    27K3.4K6723481.3M viewsView on X
  • Apr 30, 2025

    The deluxe version of my album with @itsbennyblanco, “I Said I Love You First…And You Said It Back” is out this Friday. Thank you to @GloTheofficial , @CigsAfterSexx, @DjSliinkNJ and of course, benny 🖤 Talk video out tomorrow night at 9pm PT!! https://t.co/rr1mn0WDH6 https://t.co/TW1I9mupx8

    24K4.1K8721.1K1.6M viewsView on X
  • Mar 24, 2025

    I guess one more doesn't hurt? Because we know you like this one….Talk is available for digital download on my store now 🖤@itsbennyblanco https://t.co/Pg1E0XDO9n https://t.co/heCHjsCoqb

    20K2.8K6754301.0M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 24K interactions against 63M followers, an engagement rate of 0.038%. Posts are seen about 2.2M times each, and 1.07% of those impressions turn into an interaction. That is about 3.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 99K interactions, about 4.2x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Selena Gomez's engagement rate on X?
Selena Gomez (@selenagomez) has an engagement rate of 0.038%, based on the median interactions across 1 original posts from the last 30 days against 62,840,111 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.038%, Selena Gomez sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @selenagomez have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @selenagomez post?
Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 0.03 posts per day across the measured window.

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