Smriti Z Irani engagement report
@smritiirani - 12M followers on X
Measured over 104 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 1.8K interactions against 12M followers, an engagement rate of 0.015%. Measured over 104 original posts, its engagement rate beats 53% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 51K times each, and 3.59% of those impressions turn into an interaction. That is about 0.423% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 104 posts sampled, 86% carry an image or video. The account's strongest tracked post pulled 29K interactions, about 16x its own typical post. Recurring topics include #indiaindependenceday, #mannkibaat, #harghartiranga.
Measured over 104 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #indiaindependenceday, #mannkibaat, #harghartiranga.
Compared with accounts its own size
Smriti Z Irani's engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 90% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, Smriti Z Irani sits above the 25th percentile of the 36,134 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.11% |
| 99th percentile | 161.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -4% | 49K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 42K |
| 05:00 UTC | -4% | 41K |
| 06:00 UTC | -4% | 47K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 68K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 77K |
| 12:00 UTC | -2% | 85K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 99K |
| 16:00 UTC | -3% | 96K |
| 17:00 UTC | -2% | 89K |
| 18:00 UTC | -2% | 83K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 73K |
| 21:00 UTC | -1% | 65K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 228K |
| Monday | 0% | 281K |
| Tuesday | -2% | 270K |
| Wednesday | -1% | 249K |
| Thursday | -2% | 242K |
| Friday | -3% | 250K |
| Saturday | +3% | 225K |
Best tweets
- Aug 29, 202616x their median
Never a dull moment with mahhh brother! 🙌 @RaviKishann https://t.co/OjZeGMxot9
- Aug 17, 202613x their median
From an ordinary BJP karyakarta to being entrusted with the responsibility of serving as the National General Secretary of the Bharatiya Janata Party, this journey has been deeply humbling. I am deeply honoured and grateful to Hon’ble Prime Minister Shri @NarendraModi ji and BJP National President Shri @NitinNabin ji for entrusting me with this responsibility and giving me yet another opportunity to serve the Sangathan and the Nation. Under the leadership of Prime Minister Modi ji, the resolve to build a Viksit Bharat is not merely a vision for tomorrow, but a national commitment whose foundations are being laid today. To contribute to this national resolve is both a responsibility and a privilege. For a @BJP4India karyakarta, every responsibility in the Sangathan is first and foremost an opportunity to serve, guided by the principle of Rashtra Pratham. It is with this spirit, and with the continued guidance of our senior leadership, that I look forward to taking on this responsibility with renewed commitment, strengthening the Sangathan at the grassroots and contributing to the larger mission of nation-building and serving Maa Bharti. I also extend my warm congratulations and best wishes to all my colleagues and the newly appointed office bearers across the country.
- Aug 13, 202611x their median
ऊँचाई तक पहुँच न पाए, अभद्र व्यवहार करते हैं, तर्कों से जो हार गए, मर्यादा तार-तार करते हैं।
- Aug 17, 20269.1x their median
विश्व के सबसे बड़े राजनीतिक दल @BJP4India ने मुझ जैसे साधारण कार्यकर्ता का सृजन किया तथा उस संगठन में योगदान देने हेतु राष्ट्रीय महामंत्री का असाधारण दायित्व दिया जाना कार्यकर्ता-आधारित व्यवस्था का सम्मान है। देश के यशस्वी प्रधानमंत्री श्री @NarendraModi जी के मार्गदर्शन तथा माननीय राष्ट्रीय अध्यक्ष श्री @NitinNabin जी के नेतृत्व में संगठन की सेवा एवं योगदान देने का यह अवसर मेरे लिए निष्ठा एवं समर्पण का विषय है। राष्ट्र प्रथम की भावना को साकार करने तथा माँ भारती के गौरवगान हेतु संकल्पित भाजपा की नवगठित टीम #ViksitBharat के संकल्प को साकार करने हेतु आधारशिला के रूप में कार्य करने हेतु प्रतिबद्ध है। प्रधानमंत्री जी के सतत प्रेरणा एवं सानिध्य तथा राष्ट्रीय अध्यक्ष जी सहित शीर्ष नेतृत्व, पार्टी के वरिष्ठजनों द्वारा मुझ पर जताए गए विश्वास के लिए हृदय से आभार एवं अभिनंदन। भारत माता की जय!
- Aug 21, 20268.9x their median
Relevance has no retirement age. If Tukaram Omble had looked at his age at 54, he wouldn’t have tried to catch Ajmal Kasab. He would have said, ‘Let somebody from Gen Z come and catch the terrorist.’ That is not how institutions work. https://t.co/yRjtCTCWPN
- Aug 22, 20268.7x their median
वंदे मातरम्... 📍राष्ट्रीय मुख्यालय, भा.ज.पा. https://t.co/TCuyNB58dI
- Aug 16, 20268.4x their median
Diverse in voice, united in spirit. 🇮🇳 A young boy from Nagaland, singing the National Anthem on 80th Independence Day. https://t.co/w2R8rcKgpI
- Aug 13, 20267.5x their median
Call him a bhakt if you want, but here’s a citizen wearing his support for Modi on his sleeve - quite literally. The last thing I expected to see at the airport today… and perhaps the most memorable. #JabraFan https://t.co/NvKHNdy8Qy
- Aug 9, 20266.4x their median
जयतु भारतम्! 🇮🇳 https://t.co/eUDzfdNyQI
- Aug 11, 20265.8x their median
आइए, 15 अगस्त को घर-घर तिरंगा, #HarGharTiranga लहराएं। 🇮🇳 https://t.co/GBtDEeytG6
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.8K interactions against 12M followers, an engagement rate of 0.015%. Measured over 104 original posts, its engagement rate beats 53% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 51K times each, and 3.59% of those impressions turn into an interaction. That is about 0.423% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 104 posts sampled, 86% carry an image or video. The account's strongest tracked post pulled 29K interactions, about 16x its own typical post. Recurring topics include #indiaindependenceday, #mannkibaat, #harghartiranga.
- What is Smriti Z Irani's engagement rate on X?
- Smriti Z Irani (@smritiirani) has an engagement rate of 0.015%, based on the median interactions across 104 original posts from the last 30 days against 12,135,772 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, Smriti Z Irani sits above the 25th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @smritiirani have real engagement?
- Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @smritiirani post?
- Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 4.3 posts per day across the measured window.