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Sundance Film Festival engagement report

@sundancefest - 843K followers on X

Measured over 36 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.005%
of 843K followers
Per impression
0.443%
10K views on a typical post
Reach
1.25%
of its followers see a post
Typical post
46
interactions (median)
Saved
0.048%
5 bookmarks on a typical post
Posting rate
2.07/day
active 57% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 46 interactions against 843K followers, an engagement rate of 0.005%. Measured over 36 original posts, its engagement rate beats 27% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.443% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 166K interactions, about 3615x its own typical post. Recurring topics include #biennalecinema2017, #biennalememories, #cookiequeens.

Measured over 36 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #biennalecinema2017, #biennalememories, #cookiequeens.

Compared with accounts its own size

Sundance Film Festival's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Sundance Film Festival sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 6, 20263615x their median

    First trailer for ‘THE ONLY LIVING PICKPOCKET IN NEW YORK’, starring John Turturro and Giancarlo Esposito. The film follows an old criminal trying to figure out how to pickpocket in a modern cash-less world. In theaters on October 30. https://t.co/hsrEdYqmBP

    155K8.3K6682.1K12M viewsView on X
  • Aug 4, 2026216x their median

    THE HISTORY OF CONCRETE. John Wilson. September 18. https://t.co/4hP5VxcCWd

    8.9K675683031.1M viewsView on X
  • Jul 31, 2026174x their median

    Pop Crave exclusive clip of ‘I Want Your Sex” featuring Charli xcx & Cooper Hoffman. Now playing in theaters. https://t.co/qXHhybXldc

    7.2K1461085651.9M viewsView on X
  • Aug 13, 2026142x their median

    First teaser for Walter Thompson-Hernandez’s ‘IF I GO WILL THEY MISS ME’ starring Danielle Brooks, J. Alphonse Nicholson and Bodhi Dell. A boy sees ghostly figures of other boys in his neighborhood while grappling with his father's distance. https://t.co/WLKvijCdow

    5.3K1.0K30180210K viewsView on X
  • Aug 11, 202672x their median

    Joe Bird and Stacy Clausen in LEVITICUS, from rehearsal to the final film. Adrian Chiarella's LEVITICUS is now available to watch on Digital. https://t.co/fIJ1WorwOc

    2.8K46096354K viewsView on X
  • Jul 31, 202641x their median

    We are saddened by the passing of Glen Hansard, the musician, songwriter, and star of “Once.” Earlier this week, we lost an artist whose music and performances brought people together around the world. “Once” premiered at the 2007 Sundance Film Festival, where Hansard and Markéta Irglová’s collaboration introduced audiences to a deeply human story told through song. “Falling Slowly” later earned the Academy Award for Best Original Song. We remember Glen Hansard and the mark he left on audiences through his music.

    1.7K1633740K viewsView on X
  • Aug 18, 202621x their median

    Today we celebrate Robert Redford’s birthday and reflect on the remarkable legacy of an artist, advocate, and founder whose belief in independent voices changed cinema forever. Through Sundance Institute, Redford built a community where storytellers could take creative risks, share their perspectives, and bring new stories to the world. His vision lives on in every artist we support.

    758182221526K viewsView on X
  • Jul 29, 202615x their median

    Made for each other. WICKER trailer tomorrow. Only in theaters October. https://t.co/RpiEmTPARR

    56910292745K viewsView on X
  • Aug 12, 202614x their median

    Behind the scenes with the #CookieQueens 🍪 See the film now playing in theaters. Get tickets: https://t.co/hTpvMuKsqL https://t.co/mIUT9VLurq

    508146537.1K viewsView on X
  • Aug 7, 202610x their median

    #CookieQueens is “an undeniable charmer” (@mercnews). See the film now playing in theaters. Get tickets: https://t.co/hTpvMuL0gj https://t.co/FRImROP04P

    3431176411K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#biennalecinema2017#biennalememories#cookiequeens#robertredford#biennalecinema

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 46 interactions against 843K followers, an engagement rate of 0.005%. Measured over 36 original posts, its engagement rate beats 27% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.443% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 97% carry an image or video and 69% link out. The account's strongest tracked post pulled 166K interactions, about 3615x its own typical post. Recurring topics include #biennalecinema2017, #biennalememories, #cookiequeens.

What is Sundance Film Festival's engagement rate on X?
Sundance Film Festival (@sundancefest) has an engagement rate of 0.005%, based on the median interactions across 36 original posts from the last 30 days against 842,580 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Sundance Film Festival sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sundancefest have real engagement?
Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sundancefest post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 2.07 posts per day across the measured window.

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