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Sunny Bindra engagement report

@sunnysunwords - 401K followers on X

Measured over 13 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 401K followers
Per impression
0.212%
3.3K views on a typical post
Reach
0.82%
of its followers see a post
Typical post
7
interactions (median)
Saved
0.03%
1 bookmarks on a typical post
Posting rate
1.37/day
active 67% of days
Peak time
09:00 UTC
Sunday

A typical post picks up 7 interactions against 401K followers, an engagement rate of 0.002%. Measured over 13 original posts, its engagement rate beats 7% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.212% of those impressions turn into an interaction. That is about 0.824% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 13 posts sampled, 8% carry an image or video and 69% link out. The account's strongest tracked post pulled 195 interactions, about 28x its own typical post. Recurring topics include #ai, #cx, #huggingface.

Measured over 13 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #ai, #cx, #huggingface.

Compared with accounts its own size

Sunny Bindra's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Sunny Bindra sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 18, 202628x their median

    Years ago, I was asked to advise on strategy for Kenya Airports. I told them that priority number one was…clean toilets. Before anything more fancy, for the reasons in the article below. It wasn’t done, and therefore nothing else could be done. https://t.co/qUe8QDKf3O

    115695614K viewsView on X
  • Jul 27, 202611x their median

    We are currently experiencing a temporary service disruption affecting access to the eTIMS Online Portal. Our technical team is working to resolve the issue. We apologise for the inconvenience and appreciate your patience. https://t.co/ydJh4rnaJH

    341724450K viewsView on X
  • Aug 24, 20265.7x their median

    The wisdom of less. My new Signal https://t.co/wq5D725riJ

    3370036K viewsView on X
  • Aug 1, 20264.9x their median

    A CEO’s power is rented, not owned. The lease must be renewed every day, by boards, employees, customers and markets.

    239115.5K viewsView on X
  • Aug 2, 20264.7x their median

    “Inspiration does exist, but it must find you working.” Pablo Picasso

    2310008.2K viewsView on X
  • Aug 16, 20263.9x their median

    The things I've been wrong about. My Sunday Signal https://t.co/CH3jXP5R8p

    149136.1K viewsView on X
  • Aug 26, 20263.6x their median

    Growth does not always come from adding. Sometimes it comes from removing, reducing, resting, forgetting, stopping. My new Signal https://t.co/wq5D725Z8h

    148127.1K viewsView on X
  • Aug 27, 20262.0x their median

    #Nepal contributed almost nothing to climate change. Now it is paying in lives.

    95003.3K viewsView on X
  • Aug 30, 2026

    👇🏽😆 via @80s_Kidz https://t.co/iWgvACsTli

    70002.6K viewsView on X
  • Aug 2, 2026

    Can we disarm AI? My Sunday Signal https://t.co/h9nGxIrgVE

    32001.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ai#cx#huggingface#nepal#openai

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7 interactions against 401K followers, an engagement rate of 0.002%. Measured over 13 original posts, its engagement rate beats 7% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.212% of those impressions turn into an interaction. That is about 0.824% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 13 posts sampled, 8% carry an image or video and 69% link out. The account's strongest tracked post pulled 195 interactions, about 28x its own typical post. Recurring topics include #ai, #cx, #huggingface.

What is Sunny Bindra's engagement rate on X?
Sunny Bindra (@sunnysunwords) has an engagement rate of 0.002%, based on the median interactions across 13 original posts from the last 30 days against 400,761 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Sunny Bindra sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @sunnysunwords have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @sunnysunwords post?
Most posts go out around 09:00 UTC, and Sunday is its busiest day, at roughly 1.37 posts per day across the measured window.

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