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Susie Dent engagement report

@susie_dent - 1.0M followers on X

Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.027%
of 1.0M followers
Per impression
0.579%
47K views on a typical post
Reach
4.69%
of its followers see a post
Typical post
272
interactions (median)
Saved
0.071%
34 bookmarks on a typical post
Posting rate
0.2/day
active 13% of days
Peak time
14:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 272 interactions against 1.0M followers, an engagement rate of 0.027%. Posts are seen about 47K times each, and 0.579% of those impressions turn into an interaction. That is about 4.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 31K interactions, about 114x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.027%, Susie Dent sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Nov 21, 2025114x their median

    Word of the day is ‘quockerwodger’ (19th century): a puppet politician whose strings are pulled entirely by someone else.

    23K6.0K1.1K831751K viewsView on X
  • Oct 1, 202540x their median

    I am so sad to hear about the death of Jane Goodall. She spent a lifetime teaching us that, as humans, we are no more entitled to our glorious planet than the animals she so lovingly protected. We have lost someone remarkable.

    9.9K8009418216K viewsView on X
  • Feb 11, 202627x their median

    A reminder of one of the loveliest pairs of siblings in the dictionary: ‘muscle’ and ‘mouse’. To the Roman imagination, the flexed biceps of a (typically naked) athlete resembled a rodent scuttling under the skin. ‘Musculus’, in Latin, means ‘little mouse’.

    6.7K5784137188K viewsView on X
  • Nov 7, 202525x their median

    Word of the Day is ‘catchfart’ (17th century): an obsequious individual who sucks up to the boss and always follows the political wind.

    5.2K1.1K259216261K viewsView on X
  • Feb 28, 202623x their median

    Word of the Day is a reminder of ‘snerdling’: 19th-century dialect for snuggling beneath the covers for as long as possible.

    5.4K6486986193K viewsView on X
  • Dec 13, 202520x their median

    Word of the day, should you be feeling a little huffish, is ‘apanthropy’ (18th century): a love of solitude and the desire to be away from other people.

    4.4K8199599184K viewsView on X
  • Oct 24, 202518x their median

    There is a moment at this time of year when the word ‘apricity’ really comes into view. For those who don’t know it, it was recorded only once, in 1623, before slipping out of view. Apricity is the warmth of the sun on a chilly day.

    4.2K6979534121K viewsView on X
  • May 25, 202618x their median

    Word of the Day is ‘swullocking’: swelteringly, stiflingly hot. From 19th-century East Anglian dialect.

    4.0K8167967211K viewsView on X
  • Oct 14, 202514x their median

    I’m honoured to have received the 2025 Charles Wheeler award in memory of one of the BBC’s greatest foreign correspondents. Thank you to @TheBJReview @JournoCharity @UniWestminster and to Shirin and Marina Wheeler. @shirinwheelerEU https://t.co/OLO4ySUJMP

    3.3K27027535230K viewsView on X
  • Nov 26, 202513x their median

    If you’re in need of a little sunshine this morning, @BBCr4today has given us a lovely reminder that a baby puffin is called a puffling.

    3.2K286501687K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 272 interactions against 1.0M followers, an engagement rate of 0.027%. Posts are seen about 47K times each, and 0.579% of those impressions turn into an interaction. That is about 4.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 31K interactions, about 114x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Susie Dent's engagement rate on X?
Susie Dent (@susie_dent) has an engagement rate of 0.027%, based on the median interactions across 4 original posts from the last 30 days against 1,001,930 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.027%, Susie Dent sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @susie_dent have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @susie_dent post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.2 posts per day across the measured window.

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