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Taylor Nation engagement report

@taylornation13 - 3.3M followers on X

Measured over 13 original posts from a 30-day window, last computed on October 31, 2026.

Engagement

Per follower
0.745%
of 3.3M followers
Per impression
7.11%
344K views on a typical post
Reach
10.5%
of its followers see a post
Typical post
24K
interactions (median)
Saved
0.123%
425 bookmarks on a typical post
Posting rate
1.47/day
active 27% of days
Peak time
15:00 UTC
Saturday

A typical post picks up 24K interactions against 3.3M followers, an engagement rate of 0.745%. Posts are seen about 344K times each, and 7.11% of those impressions turn into an interaction. That is about 10.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video, 8% are part of a thread and 46% link out. The account's strongest tracked post pulled 206K interactions, about 11x its own typical post. Recurring topics include #nationalcatday, #1yearoftstloas, #20yearsoftaylorswift.

Measured over 13 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #nationalcatday, #1yearoftstloas, #20yearsoftaylorswift.

Where this sits in the catalog

At 0.745%, Taylor Nation sits above the 75th percentile of the 217,635 accounts in this comparison. That places it in the top 25% band, which runs 0.704% to 2.63%.

p100.004%
p250.025%
p50 (median)0.148%
p750.704%
p902.63%
p9982.4%
Engagement rate as a share of followers, across the 217,635 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,696 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.148%
75th percentile0.704%
90th percentile2.63%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link46% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 46% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 167 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 25, 202611x their median

    The Life of a Showgirl: The Encore is out everywhere! Now! ❤️‍🔥 https://t.co/y5vudcP6ox https://t.co/eIGKZ1MRSU

    156K42K4.0K3.2K4.3M viewsView on X
  • Oct 24, 20264.3x their median

    Have we known her 20 seconds or 20 years? 🥹 Today we celebrate #20YearsOfTaylorSwift and the music, memories, and eras we grew up with. 💚💛💜♥️🩵🖤🩷🩶🤎💙🤍❤️‍🔥 https://t.co/Nhd3JRBzmF

    64K17K1.1K1.4K1.2M viewsView on X
  • Sep 16, 20263.6x their median

    We’ve patiently waited for times like these. Watch all of Taylor’s music videos from the very start now on @Spotify 💚💛💜♥️🩵🖤🩷🩶🤎💙🤍❤️‍🔥 https://t.co/2Xa2TwbfM1 https://t.co/ATq8WNq2ax

    58K8.8K8831.4K6.4M viewsView on X
  • Sep 25, 20262.9x their median

    It ✍️ seems ✍️ like ✍️ he ✍️ shines ✍️ so ✍️ bright, ✍️ but ✍️ he’s ✍️ bathing ✍️ in ✍️ your ✍️ reflected ✍️ light, ✍️ on ✍️ a ✍️ free ✍️ solo ✍️ social ✍️ climb. ✍️ #TSTLOASTheEncore

    48K8.0K367576779K viewsView on X
  • Sep 23, 20262.9x their median

    The show isn't over. ✨ 'The Life of a Showgirl: The Encore' out this Friday! Pre-save now. #TSTLOASTheEncore https://t.co/CL00rPXZwV https://t.co/zPPiVON97j

    45K8.2K921784949K viewsView on X
  • Jun 5, 20262.6x their median

    Love has ways of bringing things back to life. ☁️ Taylor's original song #IKnewItIKnewYou is out now! Disney and @Pixar’s @ToyStory 5 in theaters June 19. https://t.co/yaF2Vw1NJb https://t.co/XhsE1g5Ys9

    44K8.9K1.0K239683K viewsView on X
  • Sep 22, 20262.3x their median

    Patience is at zero for "Patient Zero"!!!! But while you're waiting, you can pre-order the digital single now! 0️⃣🙌 https://t.co/yc87rMGbvS https://t.co/IHmwFlqTHG

    40K4.5K366199549K viewsView on X
  • Sep 22, 20262.1x their median

    Taylor's brand new single "Patient Zero" arrives this Friday. Pre-order your collector's edition CDs now. Available for 24 hours, while supplies last. https://t.co/tUrS5E763z https://t.co/ZDtuWiLqwY

    32K6.4K1.1K674830K viewsView on X
  • Sep 25, 20261.9x their median

    And now I guess there’s… Something we all can agree on: We love #TSTLOASTheEncore 😉

    31K3.8K9761.1K848K viewsView on X
  • Sep 25, 20261.9x their median

    If you wanna kick it, then we’re with it. 'The Life of a Showgirl: The Encore' featuring "Patient Zero" is out now. ✨ #TSTLOASTheEncore https://t.co/CL00rPXZwV https://t.co/zTMyLh4zr4

    31K5.1K481104445K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nationalcatday#1yearoftstloas#20yearsoftaylorswift#patientzeromusicvideo#swiftday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 24K interactions against 3.3M followers, an engagement rate of 0.745%. Posts are seen about 344K times each, and 7.11% of those impressions turn into an interaction. That is about 10.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video, 8% are part of a thread and 46% link out. The account's strongest tracked post pulled 206K interactions, about 11x its own typical post. Recurring topics include #nationalcatday, #1yearoftstloas, #20yearsoftaylorswift.

What is Taylor Nation's engagement rate on X?
Taylor Nation (@taylornation13) has an engagement rate of 0.745%, based on the median interactions across 13 original posts from the last 30 days against 3,285,281 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.745%, Taylor Nation sits above the 75th percentile of the 217,635 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @taylornation13 have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @taylornation13 post?
Most posts go out around 15:00 UTC, and Saturday is its busiest day, at roughly 1.47 posts per day across the measured window.

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