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Taylor Nation engagement report

@taylornation13 - 3.3M followers on X

Measured over 10 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top 10% for its size
Per follower
0.484%
of 3.3M followers
Per impression
4.75%
336K views on a typical post
Reach
10.2%
of its followers see a post
Typical post
16K
interactions (median)
Saved
0.077%
258 bookmarks on a typical post
Posting rate
1.03/day
active 23% of days
Peak time
22:00 UTC
Monday

A typical post picks up 16K interactions against 3.3M followers, an engagement rate of 0.484%. Measured over 10 original posts, its engagement rate beats 97% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 336K times each, and 4.75% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 90% carry an image or video, 10% are part of a thread and 50% link out. The account's strongest tracked post pulled 55K interactions, about 3.4x its own typical post. Recurring topics include #swiftday, #tsthelifeofashowgirl, #vmas.

Measured over 10 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #swiftday, #tsthelifeofashowgirl, #vmas.

Compared with accounts its own size

Taylor Nation's engagement rate beats 97% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 95% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.484%, Taylor Nation sits above the 75th percentile of the 36,654 accounts in this comparison. That places it in the top 25% band, which runs 0.433% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 5, 20263.4x their median

    Love has ways of bringing things back to life. ☁️ Taylor's original song #IKnewItIKnewYou is out now! Disney and @Pixar’s @ToyStory 5 in theaters June 19. https://t.co/yaF2Vw1NJb https://t.co/XhsE1g5Ys9

    44K8.9K1.0K237651K viewsView on X
  • Jul 8, 20262.3x their median

    The most wondrous tour of our lives! Our beloved “Taylor Swift | The Eras Tour | The Final Show” has received five #EMMY nominations! 🫶 Outstanding Variety Special (Pre-Recorded) 🫶 Directing for a Variety Special 🫶 Picture Editing for Variety Programming 🫶 Sound Mixing for a Variety Series or Special 🫶 Technical Direction and Camerawork for a Special

    30K5.9K589278940K viewsView on X
  • Aug 13, 20262.3x their median

    12 months ago, the world shimmered orange and mint green as #TSTheLifeofaShowgirl took center stage ❤️‍🔥 #SwiftDay https://t.co/JIfTNiDipu

    30K4.7K7784561.1M viewsView on X
  • Jul 31, 20262.4x their median

    lost in the memory 🩶

    24K2.8K18216489K viewsView on X
  • Aug 1, 20261.6x their median

    anyone know what month it is? 🧂💨🚪 📸: Beth Garrabrant https://t.co/SV51shnLwg

    21K3.8K706140583K viewsView on X
  • Aug 27, 2026

    A song that feels like coming home. 🥹 Watch I Knew It, I Knew You (Piano Version) come to life in the new music video, and stream Toy Story 5 on @DisneyPlus on September 23. https://t.co/WHFyFghJLt https://t.co/fmW98HRyFv

    19K2.5K264139480K viewsView on X
  • Jul 30, 2026

    https://t.co/ZbxMMvWMw3

    18K3.6K2754638K viewsView on X
  • Jun 18, 2026

    Love has ways of bringing things back to life. 🫶 Watch Disney and @Pixar's @ToyStory 5 in theaters everywhere TOMORROW! And keep streaming “I Knew It, I Knew You” wherever you get your music. ☁️☁️☁️☁️☁️ https://t.co/yaF2Vw1NJb https://t.co/Os9VP0NFS6

    18K2.8K30061325K viewsView on X
  • Jul 24, 2026

    time, mystical time. somehow it’s already folklore’s birthday 🌿 run like water to https://t.co/ZSGtuHSAkb to shop all cardigans available for 24 hours or while supplies last. https://t.co/eXn1iHs4BN

    18K2.3K553511639K viewsView on X
  • Aug 26, 2026

    Songwriter of our lifetime, and that’s easy for us to say. Watch the @GRAMMYMuseum's Icon Sessions with Taylor Swift at https://t.co/htMGof2md4 https://t.co/23cX9PUybS

    17K2.5K31065390K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#swiftday#tsthelifeofashowgirl#vmas

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 16K interactions against 3.3M followers, an engagement rate of 0.484%. Measured over 10 original posts, its engagement rate beats 97% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 336K times each, and 4.75% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 90% carry an image or video, 10% are part of a thread and 50% link out. The account's strongest tracked post pulled 55K interactions, about 3.4x its own typical post. Recurring topics include #swiftday, #tsthelifeofashowgirl, #vmas.

What is Taylor Nation's engagement rate on X?
Taylor Nation (@taylornation13) has an engagement rate of 0.484%, based on the median interactions across 10 original posts from the last 30 days against 3,295,967 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.484%, Taylor Nation sits above the 75th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @taylornation13 have real engagement?
Its engagement rate beats 97% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @taylornation13 post?
Most posts go out around 22:00 UTC, and Monday is its busiest day, at roughly 1.03 posts per day across the measured window.

Keep going

Taylor Nation (@taylornation13) Engagement Rate - 0.484% | PlayerSells