Tesla Energy engagement report
@teslaenergy - 270K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
A typical post picks up 1.5K interactions against 270K followers, an engagement rate of 0.566%. Measured over 8 original posts, its engagement rate beats 87% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 42K times each, and 3.63% of those impressions turn into an interaction. That is about 15.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 9.4K interactions, about 4.5x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on October 30, 2026.
Compared with accounts its own size
Tesla Energy's engagement rate beats 87% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.566%, Tesla Energy sits above the 50th percentile of the 218,597 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.705%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 199 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jan 29, 20264.5x their median
New Tesla Solar Panel & Tesla Panel Mount now available Solar Panel – 420W – Uses same cascading cell technology as our Solar Roof cells to create 18 power zones (3x more than conventional panels). This reduces energy loss in shaded conditions & produces more energy Panel Mount – 33% faster installation by using a groove-based frame system for streamlined assembly (eliminating traditional rails & clamps) – Up to 15% fewer roof penetrations while preserving structural integrity & lowering costs – Low-profile finish that is universally compatible with shingle, tile, metal & flat roofs
- Aug 2, 20244.1x their median
🦅Powerwall 3 is made in the US🦅 https://t.co/zD5JAtWoeP
- Mar 13, 20262.7x their median
Powerwall 3 is coming to Japan this year Sign up to receive updates https://t.co/rDMjpeiSg0
- Dec 10, 20252.2x their median
2025 was a record-setting year for Powerwall owners globally Check the Tesla App to see your impact, plus discover your Energy Archetype https://t.co/AnSKlbTJ6D
- Sep 1, 20262.3x their median
Gigawatts of capacity exist within the millions of Powerwalls across the country Tesla Virtual Power Plant (VPP) Programs recently launched in Philly, News Orleans, and East Texas, allowing homeowners to share energy with the grid and earn money https://t.co/0qc2E2Oq0K
- Apr 7, 20252.2x their median
How Storm Watch works https://t.co/8s3pcsGzDY
- Apr 23, 20262.2x their median
Powerwall 3P is now available in Germany The new three-phase energy storage system is designed to meet the power needs of 95% of German homes with a single unit while optimizing energy usage to maximize savings - 15.4 kW continuous AC output - 21 kW peak power during power outages - Supports mixed DC- and AC-coupled configurations - 4 MPPTs, making it suitable for different roof orientations and shading conditions - Comes standard with Tesla Home, a fully integrated home energy management system
- Jan 23, 20261.8x their median
Powerwall Storm Watch keeps the lights on for >75k homes in the path of severe winter weather in the US https://t.co/sHPvCwsqxV
- Aug 13, 20261.9x their median
Powerwall Lease is now available with Tesla Electric in Texas Whole-home backup for $35/month, with a low fixed electricity rate - Two Powerwalls, $0 installation - Storm Watch outage protection - One app to manage it all https://t.co/oTzqc6K3aF
- Feb 5, 20261.8x their median
Vehicle to Grid coming soon Starting in select Texas markets, owners of @cybertruck + Powershare will be able to participate in our first Powershare Grid Support Program This allows you to earn money while supporting your community Details → https://t.co/wEo7e4A99H
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.5K interactions against 270K followers, an engagement rate of 0.566%. Measured over 8 original posts, its engagement rate beats 87% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 42K times each, and 3.63% of those impressions turn into an interaction. That is about 15.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 9.4K interactions, about 4.5x its own typical post.
- What is Tesla Energy's engagement rate on X?
- Tesla Energy (@teslaenergy) has an engagement rate of 0.566%, based on the median interactions across 8 original posts from the last 30 days against 270,424 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.566%, Tesla Energy sits above the 50th percentile of the 218,597 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @teslaenergy have real engagement?
- Its engagement rate beats 87% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @teslaenergy post?
- Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 0.5 posts per day across the measured window.