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THE BEAT 99.9FM LAGOS engagement report

@thebeat999fm - 2.2M followers on X

Measured over 317 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 2.2M followers
Per impression
0.077%
1.3K views on a typical post
Reach
0.06%
of its followers see a post
Typical post
1
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
10.63/day
active 40% of days
Peak time
08:00 UTC
Monday

A typical post picks up 1 interaction against 2.2M followers, an engagement rate of 0%. Measured over 317 original posts, its engagement rate beats 0% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.077% of those impressions turn into an interaction. That is about 0.059% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.6 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 317 posts sampled, 97% carry an image or video and 100% link out. The account's strongest tracked post pulled 69 interactions, about 69x its own typical post. Recurring topics include #themorningrush, #themiddayshow, #drivetimeshow.

Measured over 317 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #themorningrush, #themiddayshow, #drivetimeshow.

Compared with accounts its own size

THE BEAT 99.9FM LAGOS's engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0%, THE BEAT 99.9FM LAGOS sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 202669x their median

    #TheMorningRush with @Osi_Suave and @DRealEve NP: Ala Bekee - @yemialadee x @DONJAZZY Listen live - https://t.co/N5Y3l9iAOA https://t.co/PQwttSFhlq

    55112111K viewsView on X
  • Aug 25, 202618x their median

    Thought you saw everything on the live feed? Think again. 🤫 The absolute truth behind the Wager Task clashes and secret house beefs drops tomorrow. Set your reminders and drop your Top 5 predictions below! ⏰👀 Catch the full interview: https://t.co/bz7jdRX2P5 https://t.co/MgJ33x5Vpi

    216004.1K viewsView on X
  • Aug 18, 202616x their median

    #DriveTimeShow with @ItsBiola x @TaymiB NP: I Love You Because : @PeterPsquare Listen live - https://t.co/N5Y3l9iAOA https://t.co/yZG2AaBa0q

    142002.5K viewsView on X
  • Aug 18, 202615x their median

    Goddessa Wanted Araga And Barry To Fight For Her 🤯 - @Kamsy_co 🚨Kamsy Spills The Tea 🔥 BBNaija season 11’s @kamsy.co clears the air on the #MorningRush with @DRealEve Now On YouTube 🔥 - https://t.co/FokvCjRIeu https://t.co/AoDi6M3Ajr

    312005.5K viewsView on X
  • Aug 18, 202611x their median

    #TheMorningRush with @Osi_Suave and @DRealEve NP: I Love You Because - @PeterPsquare Listen live - https://t.co/N5Y3l9iAOA https://t.co/Nbvwmbb8j8

    91103.8K viewsView on X
  • Aug 27, 202610x their median

    #TheMorningRush with @Osi_Suave and @DRealEve NP: Kontrol-@timayatimaya x @duncan_n_mighty Listen live - https://t.co/N5Y3l9iAOA https://t.co/eB1ZuUTeEv

    82002.7K viewsView on X
  • Aug 21, 202610x their median

    #DriveTimeShow with @ItsBiola x @TaymiB NP: Broken Crayons : @LamiPhillips Listen live - https://t.co/N5Y3l9iAOA https://t.co/BJnr1ll7Pj

    100003.1K viewsView on X
  • Aug 17, 202610x their median

    #TheMiddayShow with @King_abby__ NP: Raining (O Dun Mi🕊️) :@OfficialNiniola Listen live -https://t.co/N5Y3l9iAOA https://t.co/zO40yOSXyI

    81101.6K viewsView on X
  • Aug 27, 20269.0x their median

    #TheMorningRush with @Osi_Suave and @DRealEve NP: Masculine Love -@Boyllona_ Listen live - https://t.co/N5Y3l9iAOA https://t.co/ZvicSTtauU

    72001.9K viewsView on X
  • Aug 17, 20268.0x their median

    #TheMiddayShow with @King_abby__ NP: My light-@davido x @Boyllona_ Listen live -https://t.co/N5Y3l9iAOA https://t.co/0Q0G2fPc8j

    53002.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#themorningrush#themiddayshow#drivetimeshow#afrogospelcountdown#gbedusunday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1 interaction against 2.2M followers, an engagement rate of 0%. Measured over 317 original posts, its engagement rate beats 0% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.077% of those impressions turn into an interaction. That is about 0.059% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.6 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 317 posts sampled, 97% carry an image or video and 100% link out. The account's strongest tracked post pulled 69 interactions, about 69x its own typical post. Recurring topics include #themorningrush, #themiddayshow, #drivetimeshow.

What is THE BEAT 99.9FM LAGOS's engagement rate on X?
THE BEAT 99.9FM LAGOS (@thebeat999fm) has an engagement rate of 0%, based on the median interactions across 317 original posts from the last 30 days against 2,214,370 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, THE BEAT 99.9FM LAGOS sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thebeat999fm have real engagement?
Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @thebeat999fm post?
Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 10.63 posts per day across the measured window.

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