The Better India engagement report
@thebetterindia - 852K followers on X
Measured over 79 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 131 interactions against 852K followers, an engagement rate of 0.015%. Measured over 79 original posts, its engagement rate beats 41% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.3K times each, and 1.80% of those impressions turn into an interaction. That is about 0.853% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 2.0K interactions, about 16x its own typical post. Recurring topics include #nationalsportsday, #civicsensehero, #inspiration.
Measured over 79 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #nationalsportsday, #civicsensehero, #inspiration.
Compared with accounts its own size
The Better India's engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, The Better India sits above the 25th percentile of the 37,320 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -4% | 100K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -3% | 93K |
| 18:00 UTC | -2% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 76K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 235K |
| Monday | 0% | 296K |
| Tuesday | -3% | 292K |
| Wednesday | -1% | 254K |
| Thursday | -2% | 248K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 22, 202616x their median
What if we told you there’s a town in India where political banners don’t last more than 24 hours? In Sulthan Bathery, cleanliness isn’t just a rule, it’s a way of life. From midnight clean-ups to strict fines and active citizens, this place is setting a benchmark most cities haven’t even thought of yet. Watch this video to see how an entire town came together to make it happen and stayed consistent. #CleanIndia #Kerala #SulthanBathery #civicsense #civicsenseIndia [Sulthan Bathery, Kerala, Civic Discipline, Civic Sense India]
- Aug 22, 202613x their median
IAS officer Roshan Jacob is leading a major crackdown on food adulteration in Uttar Pradesh.🥛 Across the state, thousands of inspections, raids and food-safety tests uncovered adulterated dairy products and unsafe packaged drinking water. Officials seized ₹11.66 crore worth of food products, destroyed unsafe food worth ₹63.17 lakh, and filed FIRs against offenders. Now, UP plans to publicly display the names and photographs of food adulterators. Because food safety isn’t just about rules—it’s about protecting every family. 🌱 Should every state take similar action? #FoodAdulteration #IASOfficer #RoshanJacob #UttarPradesh #FoodSafety [IAS Roshan Jacob food safety crackdown, Uttar Pradesh food adulteration crackdown, IAS officer fighting food adulteration in UP, UP fake food raids and food safety drive, names and photos of food adulterators in Uttar Pradesh]
- Aug 22, 20268.8x their median
Delhi just pulled off a massive clean-up drive. The Municipal Corporation of Delhi cleared 18,495 tonnes of waste from around railway tracks — areas long plagued by illegal dumping and health risks. During the drive, a large number of sanitation workers, volunteers, and civic teams worked together to clean these areas, making them safer and more livable. According to officials, this initiative will not only improve cleanliness in the city but also have a positive impact on the quality of life for nearby residents. A strong step forward towards a healthier city under the Swachh Bharat Mission. #SwachhBharat #Delhi #CleanIndia #MCD #Sanitation [Delhi garbage removal drive, MCD cleanliness campaign, railway track cleaning Delhi, Swachh Bharat Mission Delhi, urban sanitation India]
- Aug 29, 20267.9x their median
When her own life was falling apart, she became a safe place for animals with nowhere else to go. 14 years ago, Ganga Maa was going through a painful separation from her husband, who drank and beat her. Then a tiny kitten fell from her terrace. She rescued her. Her children, Ridham and Ridhima, grew deeply attached to her. When the cat died, another stray dog came into their lives. Then another — a little dog covered in severe skin infection. They didn’t know it then, but this was the beginning of a lifetime of seva. Ganga Maa eventually shut down the boutique she had built, sold what she had, spent her savings and even took loans to rescue animals, provide medical care and feed strays. Their little home became a shelter. Four years ago, with whatever they had and help from a few kind people, they built one. She was fighting her own battles. But she didn’t wait for her own life to become easier before making someone else’s life better. Credits : maf_byganga on IG #AnimalRescue #AnimalWelfare #StrayAnimals #RescueStories #Seva [Animal Rescue, Ganga Maa, Stray Animals, Animal Welfare, Seva]
- Aug 21, 20267.6x their median
3 Days Trapped In Tar… Until Someone Came To His Rescue.❤️ In Punalur, Kerala’s Kollam district, a helpless dog was trapped in leftover road tar dumped by the roadside. He had been stuck there for 3 days without food or water. When Muhammad Faizal heard about him, he rushed to the spot and carefully freed the dog from the tar, giving him a second chance at life. Faizal has been an animal rescuer for nearly 3 years and also runs a shelter for animals who cannot survive on the streets. He rescues an average of 2–3 animals every day and has saved so many lives that he’s lost count. For Faizal, rescue isn’t just about saving an animal. It’s about giving a voiceless life another chance. Know an animal rescuer who deserves to be recognised? Tell us their name in the comments Credits : muhammed__faizal___ on IG #AnimalRescue #AnimalHeroes #KindnessMatters #SaveAnimals #CompassionInAction [Animal Rescue Stories In India, Kerala Animal Rescuers Saving Dogs, Inspiring Animal Rescue Stories, People Helping Stray Animals, Heroes Saving Animals In India] Original post by @TbiHindi
- Aug 29, 20266.3x their median
For 10 years, Hyderabad’s “Foodman” along with his team, begins his mornings by serving meals to 200–400 patients and their families across government hospitals. Then he quietly heads to his corporate job. What started as a small act of kindness has grown into a decade-long hunger relief mission with one simple promise: No one should sleep hungry. Together with his team, he's fighting hunger—and proving that teamwork can create lasting social change. From cancer patients to migrant families, from hospital corridors to city streets, his work is not just about food — it’s about dignity during someone’s hardest days. His dream? A hunger-free Hyderabad. What an incredible initiative by one determined human. Wish to support? You can contribute by giving groceries to him . He and his team serve food at Niims hospital , Niloufer hospital, Cancer hospital Credits: foodman_hyd on IG #InspiringIndia #heroesofhumanity #Foodman #Hyderabad [Inspiring India, Hyderabad, Food Man]
- Aug 20, 20266.2x their median
From Mirabai Chanu to Papon, Northeast India has made India proud on the world stage. 🇮🇳 Yet, a little girl from Arunachal Pradesh recently had to say, “Don’t call me Chinese. I’m Indian.” Her words reflect a prejudice many from the Northeast still face—being made to prove they belong. From sport and music to culture and cinema, the region has enriched India’s identity in countless ways. Different faces, languages and traditions don’t divide India—they make it stronger. Maybe it’s time we changed the way we see each other. ❤️ #TheBetterIndia #NortheastIndia #IncredibleIndia #IndianPride #UnityInDiversity [Northeast India Stories | Arunachal Pradesh Viral Video | Northeast Indians In India | Unity In Diversity India | Indian Identity And Diversity]
- Aug 28, 20265.9x their median
Alpha has cerebral palsy, so she needs her younger brother by her side wherever she goes. But her brother, Alwin, realised that maybe he needed Alpha just as much. This is what it looks like when siblings truly have each other’s back. Tag that one sibling who’s always been there for you, through everything. #SiblingLove #FamilyLove #SiblingGoals #UnconditionalLove #HeartwarmingStories [Brother caring for sister with a disability, Special brother-sister bond, Cerebral Palsy, Raksha Bandhan story, Brother-sister moments]
- Aug 21, 20264.9x their median
“We wanted to prove that greening can be done differently, without adding to the environmental burden,” Principal Dr. Ashok Kumar Das told The Statesman. At Asannagar Madanmohan Tarkalankar College in Nadia, 35 saplings this year were grown not in plastic packets, but in discarded coconut shells. The teachers noticed saplings like; mango, jamun, guava, ashok, kadam, bel and more, sprout naturally across the campus grounds. Instead of discarding them, the staff carefully transplanted 35 of these naturally grown saplings into discarded coconut shells, nurtured them for months, and then distributed them free to local residents. The vision is simple: grow trees without growing plastic waste. The mission is bigger — turn everyday waste into living forests, and make sustainability visible, practical and local. They aim to raise 100 such saplings next year. If one rural college can do this, imagine the impact if campuses across India followed. #SayNoToPlastic #CollegeStudentsInitiative #SustainableIndia [Asannagar College, Plastic Free, Student Led Impact, Sustainable Living]
- Aug 28, 20264.7x their median
What happens when Sanskrit students take the language beyond the classroom? A group of international Sanskrit learners went on an informal hike through the Elbsandsteingebirge in Germany. What began as a simple day outdoors soon turned into something unexpected: they started speaking Sanskrit. As they walked, they described what they saw, asked questions, joked, searched for words and helped each other along the way. There were mistakes too—and plenty of laughter. It wasn’t a lesson. It wasn’t an official Summer School activity. It was simply people trying to make a language part of everyday life. And perhaps that is what keeps a language alive—not just preserving its words, but continuing to speak them, share them and find new ways to use them. This Sanskrit Day, here’s to a language that has travelled across centuries and continues to bring people from different places together, one conversation at a time. ❤️ Credits : flowtingfairy on IG #Sanskrit #SpokenSanskrit #IndianLanguages #LanguageLearning #SanskritStudents [Sanskrit, Spoken Sanskrit, Sanskrit Summer School, Elbsandsteingebirge, language learning]
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 131 interactions against 852K followers, an engagement rate of 0.015%. Measured over 79 original posts, its engagement rate beats 41% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.3K times each, and 1.80% of those impressions turn into an interaction. That is about 0.853% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 79 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 2.0K interactions, about 16x its own typical post. Recurring topics include #nationalsportsday, #civicsensehero, #inspiration.
- What is The Better India's engagement rate on X?
- The Better India (@thebetterindia) has an engagement rate of 0.015%, based on the median interactions across 79 original posts from the last 30 days against 851,598 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, The Better India sits above the 25th percentile of the 37,320 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @thebetterindia have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @thebetterindia post?
- Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 3.73 posts per day across the measured window.