TheCable engagement report
@thecableng - 1.3M followers on X
Measured over 229 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 14 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 229 original posts, its engagement rate beats 13% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.277% of those impressions turn into an interaction. That is about 0.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.7 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 229 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 1.2K interactions, about 85x its own typical post. Recurring topics include #politeracy101, #epl, #theheadies.
Measured over 229 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #politeracy101, #epl, #theheadies.
Compared with accounts its own size
TheCable's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, TheCable sits below the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 31, 202685x their median
PHOTO: Motorists stranded as Kwara-Kogi federal road deteriorates Motorists and other road users have been left stranded for days on the Obbo-Ille-Eruku-Egbe federal road linking Kwara and Kogi following the deterioration of the highway. In a Facebook post on Monday, Egbe Mekun Parrot, a community blog, shared photographs showing sections of the road in poor condition. https://t.co/wds5JFLCpC
- Aug 31, 202676x their median
.@PeterObi to Tinubu: Confront your past, it’s embarrassing to hide behind US court Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), says President Bola Tinubu should confront questions about his past rather than seek to withhold records of public interest. Obi spoke in a statement titled ‘A President and the Endless Question of His Past’ issued on Sunday, a day after Tinubu asked a United States court to reject a motion seeking the release of records relating to investigations allegedly involving him. https://t.co/f7nuMOsG2B
- Aug 25, 202656x their median
IMA NIBORO: "I have always said that if Tinubu loses the 2027 election, it will not be for lack of performance, foresight, capacity, or courage. It will be because, as the trained accountant that he is, he met the nation’s accounts, ex-Buhari, in unprecedented tatters. And he went to work with forensic “brutality”. No blame games. No name-calling. No “PDP’s 16 years of rot” that our man Flint chanted while setting Nigeria back 50 years between 2015 and 2023. Today, even Tinubu’s worst enemies admit that in terms of balancing the books, he has done a damn good job. I tell the younger ones around me, among other things, that the reason they can now swipe their Naira cards abroad once again to purchase goods and services is as a result of the work Tinubu has done. I tell them that the reason why foreign airlines are no longer insisting on selling their tickets in dollars is for the same reason—that we now have largely sufficient forex backing for our global naira transactions." https://t.co/IFNotrhjqh
- Aug 25, 202643x their median
TRENDING VIDEO: "In my area council, It's either you're doing APC, or you leave the area council. I'm not hiding it at all; I'm saying it with confidence" — Samuel Shekwolo, Kuje area council chairman https://t.co/Hv8tjS07cM
- Aug 24, 202641x their median
BREAKING: Obi backs subsidy removal, says mismanagement of proceeds not enough to bring it back Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), has reiterated his support for the removal of petrol subsidy. Obi spoke on Monday at a conference organised by the Nigerian Bar Association (NBA) in Port Harcourt, the Rivers state capital. https://t.co/rE6ZV8TKnr
- Aug 25, 202634x their median
I support the reintroduction of petrol subsidy; it is the only benefit for the common man, says ex-minister Solomon Dalung https://t.co/VnIR6acOYP
- Aug 23, 202629x their median
"The only thing we can give this administration is that they are getting a handle on macroeconomic stability." — Oby Ezekwesili https://t.co/HDOlJ6JKCz
- Aug 25, 202628x their median
VIDEO: "Removal of subsidy has driven more Nigerians into poverty than any other time in the history of this country" — @atiku reaffirms commitment to restore subsidy if elected president 📹: @royaltyuso https://t.co/yypdtgYoZt
- Aug 31, 202626x their median
OGECHI OKORO: "The obsession with the FBI file of President Bola Ahmed Tinubu is, at best, ridiculous and, at worst, a revealing symptom of an opposition that appears increasingly unsure of how to defeat him politically. The Waziri and other opposition leaders deployed the same issue during the 2023 election. It did not work. So, what exactly makes them believe that resurrecting the same argument in 2027 will suddenly produce a different electoral outcome?" https://t.co/LtzK4yMfdI
- Aug 29, 202625x their median
Moody’s revises Nigeria's outlook to positive, cites 'stronger-than-expected' economic growth Moody’s Ratings, a US-based rating agency, has revised Nigeria’s sovereign outlook to positive from stable, citing improvements in the country’s external position and ‘stronger-than-expected’ economic growth. The rating agency, however, affirmed Nigeria’s long-term foreign and local currency issuer ratings at B3. https://t.co/FOPBRUuSzw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 229 original posts, its engagement rate beats 13% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.277% of those impressions turn into an interaction. That is about 0.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.7 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 229 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 1.2K interactions, about 85x its own typical post. Recurring topics include #politeracy101, #epl, #theheadies.
- What is TheCable's engagement rate on X?
- TheCable (@thecableng) has an engagement rate of 0.001%, based on the median interactions across 229 original posts from the last 30 days against 1,262,654 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, TheCable sits below the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @thecableng have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @thecableng post?
- Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 9.73 posts per day across the measured window.