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The Edge Malaysia engagement report

@theedgemalaysia - 517K followers on X

Measured over 41 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 517K followers
Per impression
0.103%
1.9K views on a typical post
Reach
0.38%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.37/day
active 13% of days
Peak time
13:00 UTC
Wednesday

A typical post picks up 2 interactions against 517K followers, an engagement rate of 0%. Measured over 41 original posts, its engagement rate beats 4% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.103% of those impressions turn into an interaction. That is about 0.376% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 41 posts sampled, 17% carry an image or video and 93% link out. The account's strongest tracked post pulled 14 interactions, about 7.0x its own typical post.

Measured over 41 original posts from a 30-day window, last computed on August 27, 2026.

Compared with accounts its own size

The Edge Malaysia's engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, The Edge Malaysia sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 20267.0x their median

    Rare day at KL Court Complex as three former prime ministers arrive for legal battles https://t.co/vErL2V1qoB

    86003.8K viewsView on X
  • Aug 14, 20267.0x their median

    Please beware of fake advertisements impersonating The Edge Malaysia luring people into joining fraudulent groups on WhatsApp or Telegram for stock and investment advice. We wish to state that The Edge Malaysia does not operate any WhatsApp or Telegram group. https://t.co/5rjM9J32yt

    86003.6K viewsView on X
  • Aug 26, 20264.5x their median

    Public Bank’s 2Q net profit rises nearly 4%, declares 10.5 sen dividend  https://t.co/E44gxKEU6i

    71012.5K viewsView on X
  • Aug 27, 20263.5x their median

    (Highlight) Hong Leong Financial Group Bhd (KL:HLFG) declared a dividend of 57 sen per share in conjunction with its announcement of nearly 11% growth in net profit to RM945.5 million for the fourth financial quarter ended June 30, 2026 (4QFY2026). https://t.co/GBEpa1XDTu

    61001.8K viewsView on X
  • Aug 27, 20262.5x their median

    (Highlight) Fifty-five Malaysians in Kathmandu are currently uncontactable, following a devastating flood triggered by the overflowing of the Bhote Koshi River in the Rasuwa district, Nepal, on Wednesday, according to Malaysia's Foreign Ministry. - Bernama https://t.co/DBUpfiNLJj

    41001.4K viewsView on X
  • Aug 24, 20262.5x their median

    E5: Khee San’s executive chairman resigns Khee San’s EC has resigned for personal reasons, three days after its accounts were frozen. This and more in our quick round-up of today’s biggest stories on https://t.co/ZsvXRDWhmK https://t.co/yVbhRyrgjG

    32001.6K viewsView on X
  • Aug 27, 20262.0x their median

    E5: Rare day at KL Court Complex' In a first in Malaysia’s political history, three former prime ministers walked into the court complex in Kuala Lumpur to face their own legal battles. More in our quick round-up of today’s biggest stories on https://t.co/ynDEh0G5sA. https://t.co/sfPS5jjHed

    13001.1K viewsView on X
  • Aug 27, 20262.0x their median

    YOUR DAY AHEAD: Aug 27, 2026 Here's a heads up on what to look out for today. https://t.co/z0iN01sejx

    31001.4K viewsView on X
  • Aug 26, 20262.0x their median

    Muhyiddin made spontaneous remarks in private meeting for political donations to Bersatu, says KCJ Engineering director https://t.co/0Tukf2KXKd

    21013.2K viewsView on X
  • Aug 26, 20262.0x their median

    (Highlight) Former prime minister Datuk Seri Ismail Sabri Yaakob will be charged at the Kuala Lumpur Sessions Court on Thursday under the Malaysian Anti-Corruption Commission (MACC) Act. - Bernama https://t.co/P7Wc9JujRZ

    31002.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2 interactions against 517K followers, an engagement rate of 0%. Measured over 41 original posts, its engagement rate beats 4% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.103% of those impressions turn into an interaction. That is about 0.376% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 41 posts sampled, 17% carry an image or video and 93% link out. The account's strongest tracked post pulled 14 interactions, about 7.0x its own typical post.

What is The Edge Malaysia's engagement rate on X?
The Edge Malaysia (@theedgemalaysia) has an engagement rate of 0%, based on the median interactions across 41 original posts from the last 30 days against 516,836 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, The Edge Malaysia sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @theedgemalaysia have real engagement?
Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @theedgemalaysia post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.37 posts per day across the measured window.

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