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Institute of Chartered Accountants of India - ICAI engagement report

@theicai - 462K followers on X

Measured over 32 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 462K followers
Per impression
0.19%
13K views on a typical post
Reach
2.90%
of its followers see a post
Typical post
26
interactions (median)
Saved
0.004%
0 bookmarks on a typical post
Posting rate
1.83/day
active 73% of days
Peak time
14:00 UTC
Wednesday

A typical post picks up 26 interactions against 462K followers, an engagement rate of 0.005%. Measured over 32 original posts, its engagement rate beats 23% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.19% of those impressions turn into an interaction. That is about 2.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 25% are part of a thread and 38% link out. The account's strongest tracked post pulled 550 interactions, about 21x its own typical post. Recurring topics include #icai, #wofa2026, #mygov.

Measured over 32 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #icai, #wofa2026, #mygov.

Compared with accounts its own size

Institute of Chartered Accountants of India - ICAI's engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Institute of Chartered Accountants of India - ICAI sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 29, 202621x their median

    CA Final November 2026 examination application window will be re-opened from 1st August, 2026 to 5th August, 2026. Detailed Announcement will follow.

    46447281155K viewsView on X
  • Aug 26, 20262.8x their median

    🌟 A LANDMARK MOMENT FOR WOFA 2026 WOFA 2026 will be inaugurated by Smt. Nirmala Sitharaman, Hon’ble Union Finance Minister & Shri N. Chandrababu Naidu, Hon’ble CM, Andhra Pradesh. 📍 Visakhapatnam | 16–18 Dec 2026 ⏳ Early Bird till 31 Aug #WOFA2026 #ICAI https://t.co/roFA2t8T4V

    6164215K viewsView on X
  • Aug 1, 20262.3x their median

    ICAI Students' Journal - The Chartered Accountant - August 2026 Issue To Access the Journal Please visit https://t.co/YHbdVNiESd https://t.co/zbUOfxq5EH

    5081015K viewsView on X
  • Aug 12, 20262.0x their median

    📢 ICAI invites feedback on the Scheme of Education & Training of CA Course to make it contemporary, globally benchmarked & future-ready. Members, Students, Industry & Academicians—share your inputs. 🗓️ 18 Aug 2026 🔗 https://t.co/3Y0Ckw6GdS #ICAI #CAEducation https://t.co/iKU3mmcSly

    4343116K viewsView on X
  • Aug 14, 20261.9x their median

    🇮🇳 ICAI Independence Week | Day 7 of 7 | Public Courtesy 🤝 A better India begins with how we treat one another. Let’s respect public spaces, follow queues, give way, offer help & practise kindness and courtesy. Small acts make a big difference. Happy Independence Day! Jai Hind! https://t.co/JSsPqDi9SJ

    4161212K viewsView on X
  • Aug 15, 20261.7x their median

    As we honour our nation’s journey, we renew our steadfast commitment to Knowledge, Ethics & Accountability and to contributing towards a stronger, progressive & #ViksitBharat. 🇮🇳 Team ICAI wishes everyone a very Happy #IndependenceDay2026! https://t.co/lfLJk55EgE

    3560211K viewsView on X
  • Aug 2, 20261.6x their median

    President's Message - August 2026 To Read the Message please visit https://t.co/z0kH2tSr1Q https://t.co/QvnCPYydOV

    3372028K viewsView on X
  • Aug 9, 20261.6x their median

    🇮🇳 ICAI Independence Week | 9–15 Aug 2026 🧹 Day 1: Clean India Small actions create big change. Let’s make cleanliness an everyday habit and contribute to a cleaner, healthier India. Share the message & inspire others to join. 🇮🇳 We are Proud to be Indian. https://t.co/2ss6ED1EbW

    3442115K viewsView on X
  • Aug 15, 2026

    On India’s 80th Independence Day, ICAI, through its Regional Councils and Branches across the country, reaffirms its commitment to a stronger, progressive and #ViksitBharat by 2047. CA. Prasanna Kumar D, President, ICAI, led the ICAI Celebrations and hoisted the National Flag at https://t.co/wDFysPiW8h

    3212014K viewsView on X
  • Jul 31, 2026

    ICAI launched two specialised Certificate Courses on Fund Management and Capital Market Intermediaries under the IFSCA regulatory framework to strengthen KMP capabilities and compliance in the IFSC ecosystem. The courses were launched at GIFT City, Gandhinagar, https://t.co/ER6RMUDzf7

    3113015K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#icai#wofa2026#mygov#viksitbharat#caeducation

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 26 interactions against 462K followers, an engagement rate of 0.005%. Measured over 32 original posts, its engagement rate beats 23% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.19% of those impressions turn into an interaction. That is about 2.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 25% are part of a thread and 38% link out. The account's strongest tracked post pulled 550 interactions, about 21x its own typical post. Recurring topics include #icai, #wofa2026, #mygov.

What is Institute of Chartered Accountants of India - ICAI's engagement rate on X?
Institute of Chartered Accountants of India - ICAI (@theicai) has an engagement rate of 0.005%, based on the median interactions across 32 original posts from the last 30 days against 461,738 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Institute of Chartered Accountants of India - ICAI sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @theicai have real engagement?
Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @theicai post?
Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 1.83 posts per day across the measured window.

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