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Justin Welsh engagement report

@thejustinwelsh - 588K followers on X

Measured over 36 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.121%
of 588K followers
Per impression
2.93%
24K views on a typical post
Reach
4.14%
of its followers see a post
Typical post
713
interactions (median)
Saved
0.23%
56 bookmarks on a typical post
Posting rate
2.03/day
active 73% of days
Peak time
12:00 UTC
Tuesday

A typical post picks up 713 interactions against 588K followers, an engagement rate of 0.121%. Measured over 36 original posts, its engagement rate beats 74% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 2.93% of those impressions turn into an interaction. That is about 4.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 67% are part of a thread. The account's strongest tracked post pulled 14K interactions, about 20x its own typical post.

Measured over 36 original posts from a 30-day window, last computed on August 26, 2026.

Compared with accounts its own size

Justin Welsh's engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.121%, Justin Welsh sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 202620x their median

    The easiest way to fall in love with your life is to do a lot of difficult, painful, meaningful stuff for a very long time.

    12K1.5K16750153K viewsView on X
  • May 26, 20258.5x their median

    Today, my little one-person business crossed $10M in total revenue. It took 2,119 days, I ran zero ads & I operate at a ~89% margin. Here are the 23 steps of my wild & strange journey: Hope they are helpful to someone ↓

    5.0K44460745983K viewsView on X
  • Aug 22, 20266.4x their median

    Pick your spouse, where you live, and how you earn your money very carefully. Those three decisions determine most of your life.

    3.9K5481111881K viewsView on X
  • Aug 24, 20263.0x their median

    The era of linear careers is ending. The most successful people will work illegible career paths by running hundreds of interesting experiments over their lives. They won't even "monetize" the old way. They'll just stumble into revenue.

    1.8K1621372257K viewsView on X
  • Aug 7, 20263.0x their median

    Once you realize the whole world is run by shameless self-promoters, you almost have no choice but to put yourself out there.

    1.8K1471611055K viewsView on X
  • Aug 10, 20262.5x their median

    The biggest flex in your 40s is loving your spouse, enjoying your work, and feeling amazing in your body.

    1.6K62113761K viewsView on X
  • Aug 11, 20261.6x their median

    Entrepreneurship is like a marathon. The longer you stick around, the thinner the crowd gets.

    894821741433K viewsView on X
  • Aug 11, 20261.6x their median

    The most dangerous addiction is the approval of people who don't matter.

    9021081201032K viewsView on X
  • Aug 6, 20261.5x their median

    Everyone wants to be an entrepreneur until they realize nobody cares about them. There's no orientation or performance reviews. Nobody is checking to see if you showed up today. No hand-holding. Most people can't handle that. They need the structure more than they'll ever admit.

    818581811337K viewsView on X
  • Aug 13, 2026

    Don't be impressed by people who are only successful at work.

    8326796733K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 713 interactions against 588K followers, an engagement rate of 0.121%. Measured over 36 original posts, its engagement rate beats 74% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 2.93% of those impressions turn into an interaction. That is about 4.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 36 posts sampled, 67% are part of a thread. The account's strongest tracked post pulled 14K interactions, about 20x its own typical post.

What is Justin Welsh's engagement rate on X?
Justin Welsh (@thejustinwelsh) has an engagement rate of 0.121%, based on the median interactions across 36 original posts from the last 30 days against 587,951 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.121%, Justin Welsh sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thejustinwelsh have real engagement?
Its engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @thejustinwelsh post?
Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 2.03 posts per day across the measured window.

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