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Michael Owen engagement report

@themichaelowen - 3.2M followers on X

Measured over 1 original post from a 30-day window, last computed on October 31, 2026.

Engagement

Per follower
0.591%
of 3.2M followers
Per impression
12.6%
152K views on a typical post
Reach
4.69%
of its followers see a post
Typical post
19K
interactions (median)
Saved
0.073%
111 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
08:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 19K interactions against 3.2M followers, an engagement rate of 0.591%. Posts are seen about 152K times each, and 12.6% of those impressions turn into an interaction. That is about 4.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 92K interactions, about 4.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 31, 2026.

Where this sits in the catalog

At 0.591%, Michael Owen sits above the 50th percentile of the 217,745 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.704%.

p100.004%
p250.025%
p50 (median)0.149%
p750.704%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 217,745 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,722 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.704%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 141 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 15, 20264.8x their median

    Watch Spain at 1-0 last night. That’s courage. That’s bravery. And then watch England at 1-0. What’s the difference? We are a better team than Argentina, I’ve no doubt in my mind. But we deserved to get beat in the end. In fact, it could have been 4-1. Bringing on 3 defenders at 1-0 up. What message does that send? I wrote it in my Daily Mail column after the Mexico game. Until we understand that courage and bravery is controlling possession under pressure and not booting / heading it up the field 40 yards then this will always be the end result.

    76K9.9K3.9K1.5K3.9M viewsView on X
  • Dec 7, 20252.9x their median

    Oh @mosalah 🫣 I can imagine how you feel. You’ve carried this team for a long time and won everything there is to win. But this is a team game and you simply can’t publicly say what you’ve said. You’re going to afcon in a week. Surely you bite your lip, enjoy representing your country and see how the land lies when you get back?

    47K3.0K3.9K2.7K8.5M viewsView on X
  • Sep 1, 20251.9x their median

    Hmmm. Behave badly and get the move you want. Behave like a gentleman and miss out on the opportunity of a lifetime. No prizes for guessing how players will act in the future if this is the result. #DeadlineDay

    31K2.8K9904562.6M viewsView on X
  • Jul 3, 2025

    Such tragic news about Diogo Jota and his brother. 💔 A lesson to all of us about how suddenly everything can change. My thoughts and prayers are with all of Diogo’s family and friends right now. #RIPDiogo https://t.co/6z628zBkfs

    23K1.2K531310K viewsView on X
  • Jul 20, 2026

    Just landed back in the UK and seen that Kevin Keegan has passed away. It goes without saying he was a brilliant player and adored at every club he played for but I will always remember him for the man he was off the field. He was a genuine, caring, funny and fiercely loyal man who always had time for everyone regardless of who they were or where they came from. I have so many happy memories of the times we spent together and he will be very sorely missed. Rest In Peace Gaffer

    18K776767388K viewsView on X
  • Jul 19, 2026

    Well deserved Spain. Comfortably the best team in the tournament.

    18K1.1K547180K viewsView on X
  • Oct 27, 2026

    Congratulations @HKane !! The most lethal finisher on the planet and deserving winner of the 2026 Ballon D’Or 👏🏼👏🏼👏🏼 https://t.co/S5BUp81xIj

    18K9356615147K viewsView on X
  • Jan 17, 2026

    This is as good as @ManUtd have played in a long time. Encouraging signs for @carras16

    12K88413333249K viewsView on X
  • Jul 1, 2026

    The best finisher in the world @HKane Incredible.

    9.6K44516127208K viewsView on X
  • May 11, 2026

    It was definitely a foul on Raya in yesterday’s game. However, weren’t there fouls elsewhere in the same passage? It’s becoming virtually impossible to officiate a game at corners. The authorities are going to need to consider bringing in a rule to stop this farce that has taken the shine off this season.

    7.0K724601149471K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 19K interactions against 3.2M followers, an engagement rate of 0.591%. Posts are seen about 152K times each, and 12.6% of those impressions turn into an interaction. That is about 4.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 92K interactions, about 4.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Michael Owen's engagement rate on X?
Michael Owen (@themichaelowen) has an engagement rate of 0.591%, based on the median interactions across 1 original posts from the last 30 days against 3,236,209 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.591%, Michael Owen sits above the 50th percentile of the 217,745 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @themichaelowen have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @themichaelowen post?
Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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