The Project engagement report
@theprojecttv - 461K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 9 interactions against 461K followers, an engagement rate of 0.002%. Measured over 40 original posts, its engagement rate beats 13% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.278% of those impressions turn into an interaction. That is about 0.703% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 103 interactions, about 11x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on August 29, 2026.
Compared with accounts its own size
The Project's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, The Project sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 27, 202611x their median
Kyra Cooney-Cross was surrounded by her Arsenal teammates after scoring an emotional first goal following the death of her mother. The Matildas star became emotional as the ball hit the net, with her teammates rushing in to celebrate the special moment with her. https://t.co/MUsWSq5fji
- Aug 28, 20269.8x their median
Matildas' star Sam Kerr was given the honour of throwing the first pitch for the New York Yankees, but eagled-eyed Aussies have noticed her warm up technique of spinning the ball between her hands was pure cricket. https://t.co/SlDSnc6s3d
- Aug 26, 20266.9x their median
The Empire State Building in New York has shone bright pink in memory of Dolly Parton. https://t.co/bvm4sj7Czi
- Aug 25, 20265.6x their median
Daryl Somers is bringing 'Hey Hey It’s Saturday' back in a new form, announcing plans for a dedicated streaming service built around the iconic Australian variety show. Hey Hey TV is set to feature more than 800 episodes, specials and spin-offs alongside brand-new content, with Somers saying renewed interest from fans helped inspire the comeback.
- Aug 27, 20264.7x their median
The Buckingham Palace Guards, known for being impenetrably stoic, have paid tribute to the Queen of Country, Dolly Parton, by playing '9 to 5' outside the Palace in London. https://t.co/MclwecEmhi
- Aug 25, 20264.6x their median
A Brisbane mother has renewed her call for justice two years after a stranger allegedly poured hot coffee over her then-nine-month-old son Luka at a park in Stones Corner. The man accused of carrying out the attack remains at large, with Luka’s mum telling Nine News her family is still living with the impact of what happened.
- Aug 25, 20264.0x their median
Country music legend Dolly Parton has died at the age of 80, ending a career that spanned more than six decades and made her one of the most recognisable stars in music. The singer behind classics including 'Jolene', '9 to 5' and 'I Will Always Love You' was also celebrated for her acting, business ventures and philanthropy, including her Imagination Library program, which has given millions of books to children around the world.
- Aug 26, 20263.6x their median
We may have said goodbye to Dolly Parton, but there’s still one more song waiting for us. Before her death, Dolly recorded a track to be kept inside a time capsule at Dollywood’s DreamMore Resort in Tennessee, where it is set to remain sealed until 2046. When it is finally opened, fans will get to hear one last piece of music from the country legend.
- Aug 25, 20263.0x their median
Tina Arena has become emotional while reflecting on the bullying and racism she faced growing up as the daughter of Sicilian immigrants in Melbourne. Speaking in an interview with Nine’s 'Front Row', the singer said she was targeted for looking different, being Italian and appearing on television from a young age, experiences that made it difficult for her to embrace her heritage for years.
- Aug 26, 20262.8x their median
A growing sea of flowers has formed around Dolly Parton’s statue in her Tennessee hometown as locals gather to remember the country music legend. Fans left bouquets, butterfly balloons and a sign reading “fly high Dolly” at the Sevierville tribute after news broke that Parton had died aged 80 following a brief battle with cancer.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 9 interactions against 461K followers, an engagement rate of 0.002%. Measured over 40 original posts, its engagement rate beats 13% of 3,917 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.278% of those impressions turn into an interaction. That is about 0.703% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 103 interactions, about 11x its own typical post.
- What is The Project's engagement rate on X?
- The Project (@theprojecttv) has an engagement rate of 0.002%, based on the median interactions across 40 original posts from the last 30 days against 460,782 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, The Project sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @theprojecttv have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @theprojecttv post?
- Most posts go out around 06:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.