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Thor engagement report

@thorofficial - 2.5M followers on X

Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.091%
of 2.5M followers
Per impression
4.50%
51K views on a typical post
Reach
2.02%
of its followers see a post
Typical post
2.3K
interactions (median)
Saved
0.117%
59 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
16:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.3K interactions against 2.5M followers, an engagement rate of 0.091%. Posts are seen about 51K times each, and 4.50% of those impressions turn into an interaction. That is about 2.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 238K interactions, about 82x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.091%, Thor sits above the 50th percentile of the 36,759 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Dec 30, 202582x their median

    Thor returns for Avengers Doomsday 🔨 ⚡️ 12.18.2026 https://t.co/awIDPupQMK

    207K27K2.0K1.6K4.8M viewsView on X
  • Jan 16, 202641x their median

    The countdown has begun. #AvengersDoomsday https://t.co/ISd8ed4bVn

    107K11K8026714.8M viewsView on X
  • Mar 26, 202524x their median

    #AvengersDoomsday https://t.co/FC5UDEocf8

    61K6.3K2739493.2M viewsView on X
  • Dec 30, 202512x their median

    December 18, 2026. #AvengersDoomsday https://t.co/qJBSIMPSnq

    26K2.6K7133314K viewsView on X
  • Jul 20, 20263.0x their median

    Doomsday arrives December 18th. Experience Avengers: Doomsday on bigger, brighter, & more immersive screens. Tickets are now on sale exclusively for Infinity Vision certified theaters: https://t.co/45JUVo6H4b https://t.co/sPPBuVD7Nq

    6.0K7183117117K viewsView on X
  • Feb 5, 20251.8x their median

    The greatest stories live on #DisneyPlus. https://t.co/GKUkt3UvJZ

    3.8K55268498986K viewsView on X
  • May 23, 20232.0x their median

    We are deeply saddened by the passing of Ray Stevenson, who brought humor and wit to the character of Volstagg. He was a wonderful actor who will be deeply missed, and our thoughts are with his family and loved ones. https://t.co/8t0w99Am1f https://t.co/aQDwntDnv4

    4.0K4917940173K viewsView on X
  • Jun 16, 20231.9x their median

    “Get Help” will never not be a classic. ✨ Marvel Studios’ Thor: Ragnarok is streaming on @DisneyPlus! https://t.co/HUtb32tavd

    3.7K5794674373K viewsView on X
  • Aug 15, 20261.6x their median

    He used to be different. Avengers: Doomsday arrives in theaters everywhere December 18. Get your tickets now: https://t.co/pmjeeEZPzV… https://t.co/qnd2m02G6B

    3.2K33115886K viewsView on X
  • May 6, 2026

    How the God of Thunder became worthy. https://t.co/a4Mx6vhLBB

    2.4K251556117K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.3K interactions against 2.5M followers, an engagement rate of 0.091%. Posts are seen about 51K times each, and 4.50% of those impressions turn into an interaction. That is about 2.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 238K interactions, about 82x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Thor's engagement rate on X?
Thor (@thorofficial) has an engagement rate of 0.091%, based on the median interactions across 3 original posts from the last 30 days against 2,495,885 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.091%, Thor sits above the 50th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @thorofficial have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @thorofficial post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.

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