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Total Film engagement report

@totalfilm - 881K followers on X

Measured over 80 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 881K followers
Per impression
0.141%
14K views on a typical post
Reach
1.63%
of its followers see a post
Typical post
20
interactions (median)
Saved
0.022%
3 bookmarks on a typical post
Posting rate
2.67/day
active 33% of days
Peak time
11:00 UTC
Thursday

A typical post picks up 20 interactions against 881K followers, an engagement rate of 0.002%. Measured over 80 original posts, its engagement rate beats 19% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.141% of those impressions turn into an interaction. That is about 1.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 80 posts sampled, 28% carry an image or video and 78% link out. The account's strongest tracked post pulled 750 interactions, about 38x its own typical post.

Measured over 80 original posts from a 30-day window, last computed on August 30, 2026. Recurring tag: #lanterns.

Compared with accounts its own size

Total Film's engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Total Film sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 202638x their median

    Here's what we have rated every DCU project so far, including Lanterns 💚 Keep up with James Gunn's DCU Chapter One with our guide below ⮇ïļ https://t.co/sR8duM9l8p https://t.co/ZhNDYuxk62

    6346641925K viewsView on X
  • Aug 20, 202614x their median

    Four seasons and over four years of Reacher 👊 https://t.co/JoIsYnQYc2

    240285328K viewsView on X
  • Aug 26, 20268.4x their median

    The Avengers: Endgame Encore partner posters have landed 💍 The rerelease, which is set to bridge the gap to Avengers: Doomsday, hits cinemas on 25th September! https://t.co/M2iRPdzb54

    147211020K viewsView on X
  • Aug 29, 20267.6x their median

    Our favourite Dune characters have changed quite a lot in the lead-up to war in Dune: Part 3 ðŸĪš Dune 3 hits cinemas on 18th December! https://t.co/uvTXQAUsSr

    134171023K viewsView on X
  • Aug 29, 20266.5x their median

    There's no shortage of new movies hitting the big screen this September ðŸ”Ĩ Read more: https://t.co/nyMVPhrToN https://t.co/xkU2jO40GN

    109182116K viewsView on X
  • Aug 22, 20266.0x their median

    "I never had any friends later on like the ones I had when I was twelve." Stand By Me was released 40 years ago today! https://t.co/LD6jvA12IY

    97202219K viewsView on X
  • Aug 28, 20265.0x their median

    HBO has released official stills from Lanterns episode 3, and it looks like the new installment will focus on John Stewart and fill in the gaps on his childhood 🍎 Lanterns episode 3 hits HBO this Sunday in the US at 9:00pm ET / 6:00pm PT, and on Monday at 2am in the UK! https://t.co/s3ImXmYiac

    9173019K viewsView on X
  • Aug 21, 20264.5x their median

    Lanterns is here to save the day, pulling in a whopping 9.3 million viewers in three days https://t.co/ULvSYfIwYX

    7874114K viewsView on X
  • Aug 22, 20264.2x their median

    John Stewart star Aaron Pierre says DC boss James Gunn is a big fan of Lanterns 💚 https://t.co/VXfzLxlo74

    7570115K viewsView on X
  • Aug 30, 20263.5x their median

    Happy Frankenstein Day! What's your favourite Frankenstein adaptation? https://t.co/EsiE1znwzY

    573649.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lanterns

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 20 interactions against 881K followers, an engagement rate of 0.002%. Measured over 80 original posts, its engagement rate beats 19% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 14K times each, and 0.141% of those impressions turn into an interaction. That is about 1.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 80 posts sampled, 28% carry an image or video and 78% link out. The account's strongest tracked post pulled 750 interactions, about 38x its own typical post.

What is Total Film's engagement rate on X?
Total Film (@totalfilm) has an engagement rate of 0.002%, based on the median interactions across 80 original posts from the last 30 days against 881,192 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Total Film sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @totalfilm have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @totalfilm post?
Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 2.67 posts per day across the measured window.

Keep going

Total Film (@totalfilm) Engagement Rate - 0.002% | PlayerSells