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Trvl Channel engagement report

@travelchannel - 2.9M followers on X

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 2.9M followers
Per impression
0.178%
12K views on a typical post
Reach
0.41%
of its followers see a post
Typical post
21
interactions (median)
Saved
0.017%
2 bookmarks on a typical post
Posting rate
0.17/day
active 17% of days
Peak time
18:00 UTC
Sunday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 21 interactions against 2.9M followers, an engagement rate of 0.001%. Measured over 5 original posts, its engagement rate beats 7% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.178% of those impressions turn into an interaction. That is about 0.413% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.3K interactions, about 236x its own typical post. Recurring topics include #paranormalcaughtoncamera, #bizarrefoods, #bizarrefoodswithandrewzimmern. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #paranormalcaughtoncamera, #bizarrefoods, #bizarrefoodswithandrewzimmern.

Compared with accounts its own size

Trvl Channel's engagement rate beats 7% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.001%, Trvl Channel sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 11, 2025236x their median

    All roads lead to Derry. First stop: #SDCC. #ITWelcomeToDerry is coming this October to HBO Max. https://t.co/Kzl4TaXR3k

    6.8K1.2K80142412K viewsView on X
  • May 21, 202551x their median

    What could have a connection to these hauntings?... Catch a new #GhostAdventures tomorrow at 10p ET on @Discovery https://t.co/NwjnQGnBpF

    1.4K2411241988K viewsView on X
  • Jul 20, 202547x their median

    Your favorite week of the year has finally arrived! #SharkWeek starts TONIGHT at 8p on @Discovery! 🦈 https://t.co/eYDYfQO9HG

    1.2K343476286K viewsView on X
  • Jul 20, 202513x their median

    We're hanging with the sharks TONIGHT when #SharkWeek begins on @discovery at 8p. Check out the lineup below: 8p: Dancing with Sharks 🕺 9p: Air Jaws: Hunt for Colossus 🦈 10p: Great White Assassins 🐋 https://t.co/hxUR9fFUX6

    3509021925K viewsView on X
  • Jul 22, 20256.2x their median

    Looking for more sharks? 😏 #SharkWeek continues tonight at 8p on @Discovery! 8p: Great White North Invasion 🤍 9p: How to Survive a Shark Attack 🏥 10p: Black Mako of the Abyss 🏴 https://t.co/8BsYIoIBDG

    163465426K viewsView on X
  • Aug 3, 20255.0x their median

    A man is awakened by chilling noises echoing through the forest. When reviewing his footage, he discovers something horrifying lurking in the woods...🫣😨 #ParanormalCaughtOnCamera TONIGHT at 9p on Trvl https://t.co/xiAUlRDGOK

    442522135.4K viewsView on X
  • May 28, 20252.5x their median

    While examining the Titan sub’s wreckage, the Coast Guard discovered Stockton Rush’s pen, still intact. Watch #ImplosionTheTitanicSubDisaster TONIGHT at 9p on Discovery. https://t.co/0nwLoLjsUs

    58177423K viewsView on X
  • Jul 13, 20253.7x their median

    A woman places her mother’s ashes in a cabinet - and strange things have happened ever since… 😰 #ParanormalCaughtOnCamera TONIGHT at 9p on Trvl https://t.co/V6LbORv6bU

    44165134.0K viewsView on X
  • Jul 20, 20253.6x their median

    The bond between a pet and their person truly lives on forever. See it on #ParanormalCaughtOnCamera tonight at 9p on Trvl. https://t.co/biHeuUkLro

    4516694.9K viewsView on X
  • May 23, 20252.1x their median

    Hear the moment video evidence captured a loud bang, now believed to be the Titan’s implosion. Don’t miss the two-hour special #ImplosionTheTitanicSubDisaster Wednesday, May 28 at 9p on @Discovery. https://t.co/R7XhgzKeuo

    53127225K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#paranormalcaughtoncamera#bizarrefoods#bizarrefoodswithandrewzimmern#ghosts#foodie

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 21 interactions against 2.9M followers, an engagement rate of 0.001%. Measured over 5 original posts, its engagement rate beats 7% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.178% of those impressions turn into an interaction. That is about 0.413% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.3K interactions, about 236x its own typical post. Recurring topics include #paranormalcaughtoncamera, #bizarrefoods, #bizarrefoodswithandrewzimmern. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Trvl Channel's engagement rate on X?
Trvl Channel (@travelchannel) has an engagement rate of 0.001%, based on the median interactions across 5 original posts from the last 30 days against 2,866,500 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Trvl Channel sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @travelchannel have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count, which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @travelchannel post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 0.17 posts per day across the measured window.

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