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Ubuntu engagement report

@ubuntu - 708K followers on X

Measured over 3 original posts from a 30-day window, last computed on August 25, 2026.

Engagement

Per follower
0.02%
of 708K followers
Per impression
0.627%
22K views on a typical post
Reach
3.16%
of its followers see a post
Typical post
140
interactions (median)
Saved
0.094%
21 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
17:00 UTC
Thursday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 140 interactions against 708K followers, an engagement rate of 0.02%. Posts are seen about 22K times each, and 0.627% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 28K interactions, about 84x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 25, 2026.

Where this sits in the catalog

At 0.02%, Ubuntu sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202684x their median

    35 years strong. 🐧🧡 Happy birthday, Linux. https://t.co/TLEULmtHxQ

    24K3.6K339239525K viewsView on X
  • May 1, 202613x their median

    Canonical’s web infrastructure is under a sustained, cross-border attack and we are working to address it. We will provide more information in our official channels as soon as we are able to.

    3.4K746123140397K viewsView on X
  • Feb 14, 202613x their median

    Roses are red, Violets are blue. With so many great distros, thank you for choosing Ubuntu. 🧡

    3.8K26119354111K viewsView on X
  • Apr 23, 202613x their median

    Ubuntu 26.04 LTS, codenamed #ResoluteRaccoon, is now available to download. 🦝 Resolute Raccoon builds on the resilience-focused improvements introduced in interim releases, with TPM-backed full-disk encryption, improved support for application permission prompting, Livepatch updates for Arm-based servers, and Rust-based utilities for enhanced memory safety. This release also brings native support for industry-leading AI/ML toolkits like NVIDIA CUDA and AMD ROCm, making Ubuntu 26.04 LTS the ideal platform for AI development and production workloads. Install now: https://t.co/cFiFaKOJgd Learn more about the release: https://t.co/4WLeYt9UCC

    3.4K67211493654K viewsView on X
  • Apr 20, 202611x their median

    It's official! The codename for Ubuntu 26.10 is... (Drum roll, please. 🥁) ...Stonking Stingray!

    3.3K28412668300K viewsView on X
  • Apr 22, 202611x their median

    Get ready to boot Ubuntu 26.04 LTS, code name #ResoluteRaccoon. 🦝 https://t.co/QxfiahgUZs https://t.co/4pUloJiWW0

    2.8K53312368175K viewsView on X
  • Apr 19, 20266.6x their median

    Ubuntu 26.04 LTS raises the security bar even further across the system. What’s new in security features? Ubuntu 26.04 LTS, codenamed #ResoluteRaccoon, lands on April 23, 2026. Stay tuned. https://t.co/qcJklDtfny https://t.co/aykjJx5b3q

    1.8K3135636125K viewsView on X
  • Jan 27, 202616x their median

    They say 2026 will be the year of Linux. How are you using Linux this year? 🐧

    1.7K9039244161K viewsView on X
  • May 27, 20265.1x their median

    Today we announced Workshop – a solution for launching sandboxed development environments in Ubuntu with a single command. Spend less time on configuring your environment: with just a few lines of YAML, you’ve got a reproducible environment you can use across machines. Find out how it works at: https://t.co/ItDsCVb34O

    1.4K1806345140K viewsView on X
  • Mar 4, 20264.8x their median

    Over the past couple of days, there has been a lot of commentary about #Ubuntu and how it'll respond to California's new Digital Age Assurance Act (AB 1043). Read our response on Discourse: https://t.co/T2ik1PP102

    627110696186905K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 140 interactions against 708K followers, an engagement rate of 0.02%. Posts are seen about 22K times each, and 0.627% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 28K interactions, about 84x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Ubuntu's engagement rate on X?
Ubuntu (@ubuntu) has an engagement rate of 0.02%, based on the median interactions across 3 original posts from the last 30 days against 707,733 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, Ubuntu sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ubuntu have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ubuntu post?
Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.

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